August 5, 2025 • 43 mins
Lidia Axe reveals that the key to landing coaching clients isn't endless social media posting, but leveraging your existing network through her TRUST framework. She shares her three-step process for turning warm leads into paying clients without the pressure of traditional sales tactics.
• The TRUST framework focuses on borrowing trust from your existing network to gain clients quickly
• Cold leads on social media typically require 7-11+ touchpoints before conversion, while warm network leads convert much faster
• A successful sales call should focus on learning about potential clients, not just converting them
• Create a "radical focus" by saying no to most marketing tactics until your client calendar is full
• Solopreneurship requires a support system – business friends, coaches, communities, and sometimes therapists
• Having a bigger "why" beyond financial goals keeps you motivated through tough business periods
• Women entrepreneurs should be careful about comparing themselves to business influencers with different life circumstances
• Practice saying no with the "100 No Challenge" to overcome people-pleasing tendencies
• Every sales call provides valuable market research, even when it doesn't result in a client
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Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Alyssa (00:00):
What if the reason you're stuck isn't a lack of
skill, but a business model thatno longer serves you?
This week, on Brilliant Ideas,I'm joined by Lydia Axe, a
powerhouse business coach andthe creator of the 30-Day Client
Boost Blueprint and the TrustMethod.
Lydia gets straight into theroot of what's holding
solopreneurs back, and it's notwhat you think.
Welcome to Brilliant Ideas, thepodcast that takes you behind
(00:24):
the scenes of some of the mostinspiring digital products
created by solopreneurs.
Just like you, I'm your host,alyssa, a digital product
strategist who helps subjectmatter experts grow their
business with online courses,memberships, coaching programs
and eBooks.
If you're a solopreneur withdreams of packaging your
expertise into a profitabledigital product, then this is
the podcast for you.
(00:44):
Expect honest conversations ofhow they started, the obstacles
they overcame, lessons learnedthe hard way, and who face the
same fears, doubts andchallenges you're experiencing,
from unexpected surprises tobreakthrough moments and
everything in between.
Tune in, get inspired and let'sspark your next big, brilliant
idea.
We dive deep into the silentstruggle so many women face
(01:05):
behind the scenes the self-doubt, the isolation, the burnout and
the gut check moment when youwonder if your business still
fits your life, whether you'renew to the game or five years in
and questioning everything.
This episode will help you takebold action and build a
coaching business that actuallysustains you.
Let's get into it.
Welcome to the show, lydia.
Thank you so much for beinghere.
Lidia (01:26):
Yeah, thank you, Alicia.
I'm excited to be here.
Alyssa (01:30):
Me too, and I noticed that you have quite a bit of
experience, you know, going fromcorporate to becoming a coach
and an entrepreneur as well, andso, from what I gather, you
help coaches create a thriving,sustainable business, and you
have a program, the strategiccoach transition program, and it
zones in on this clientacquisition system.
I want to talk a little bitabout this.
(01:50):
Your client acquisition programor system sorry, teaches
coaches how to land clientswithout posting on social media.
I am fascinated by this, so canyou tell me more about this
approach and how do you how tohow to do that?
And like what is the frameworkor system that you use?
Lidia (02:09):
Yeah, absolutely so.
I call it a DRAST framework.
Honestly, it's an acronym andit's simply tap into
relationships to get clientsfast, right?
So, um, as you correctlymentioned, I've been doing it
(02:31):
entrepreneurship last 10 years,coaching last eight years plus
and I have changed countries, Ihave changed niches, I had
different businesses, I launched, you know, podcasts, I launched
(02:51):
digital products.
So I've done many things, manytimes, and every time I needed
to do something, I realized thatthe fastest way is, you know,
either to get clients on yourprogram or either to get
one-on-one coaching clients.
(03:12):
The fastest way is through yournetwork, right, and each of us
has a network.
It's starting from family,friends, colleagues at work if
you still work, or ex-colleagues, children of parents, of your
(03:35):
children's classmates, yourneighbors I mean, we're all
surrounded by people and theeasiest way to start getting
clients is to tap into yournetwork and get those clients.
And we can get into thespecifics.
(03:55):
But this is the fastest way, um, because you know, first,
because these are areconversations that it doesn't
require you, right, any specificextra knowledge that you need,
for example, versus creatingcontent on social media, you
(04:17):
need to know how to create goodcontent, you need to be familiar
with the specific social media.
You know there are so manyskills and so much time and so
much, you know, investmentrequired to be able to become
(04:38):
good at it and to be able tostart getting clients from it.
Again, I'm not saying this iswrong, I'm not saying you should
not do this.
I'm saying that in thebeginning, when you just started
out, the number one goal shouldbe get clients fast.
I agree, not only it'sfinancially, it's making your
(05:06):
business financially sustainableand kind of proves your concept
right that your product or youroffering or your coaching
package is actually what peoplewant.
But also you get to practiceyour skills if this is coaching,
(05:28):
and also you get to learn yourclients better through those
conversations, through coaching,through feedback.
And then that feeds into thenext stage, which is, you know,
could be content, creatingcontent, you know, or public
(05:53):
speaking, or YouTube channel, orwriting a book, you know,
whatever is the next stage?
To develop your business, todevelop your brand, to develop
your, your um, to grow yourbusiness.
Honestly, you get so much fromhaving real client um that I
(06:16):
think this, this is kind of howI did it and I think this is
what what I recommend my clientsto do.
Alyssa (06:26):
I agree with this and you know there is this
misconception of networking.
We always think that networkingis industry related, but not
always.
I think when you're startingout in a business, that when you
tell your friends and familythat, hey, I have this new thing
that I'm offering family, that,hey, I have this new thing that
(06:47):
I'm offering, it could be areally good start to get
testimonials and to, as you say,prove concept of your business
that what you're offering is itactually works and it gets to a
result.
Then you can start to expandbeyond your friends and family
to other industry contacts asyou build them up over time.
And I really liked what yousaid about practicing your
(07:09):
skills, because we get sooverwhelmed thinking that we
need to have an industry someonewho came from the industry who
contacted me directly to do thisservice.
But you actually could use afriend or a friend of a friend
in your network to, you know,try out your service at a lower
(07:30):
rate and you get paid to reallytry it out and see if it works.
I have done this before in mybusiness and I've actually had a
lot of success with it, becauseonce I've been successful the
first time, then someone says oh, I also have this friend that I
know and then it just kind ofsnowballs.
(07:52):
So I really I really like that.
Um, but I do agree with usingyour network because I think
that there is the hot and warmleads that we always think.
Well, because the thing is withInstagram, like Instagram and
Facebook and like posting online.
The problem with it is you'redealing with cold leads, people
(08:13):
who they like comments, butthey're not like your warm or
your hottest leads.
The warm and hottest leads arereally you're the people who are
like in your network, who knowyou, like you, who trust you,
who are you know they have somekind of relationship to you.
Whereas I think social media,you're posting content to a cold
audience, so it takes them alot longer to get to know you
(08:37):
and want to trust you and thencontact you.
So, as you said, networking isthe number one to get clients
right away.
So, as you said, networking isthe number one to get clients
right away and then you canstart to post content and
attracting your cold audienceright.
Lidia (08:51):
No, absolutely, absolutely.
I love what you're saying.
So I called my framework trust,not only because it's an
acronym, but also because you'reborrowing trust from your
existing network, from peoplewho you know.
Now, absolutely, absolutelyright, people buy from you.
(09:12):
You know, the hottest leads arepeople who know, like and trust
you.
So this factor you know and youcan even quantify it right,
when it reaches a certain level,people sign up for something
from you maybe freebie, maybeyou know your newsletter but
(09:32):
then, when it reaches evenhigher level, they're ready to
buy from you.
When you're using and obviouslyon social media, there are so
many people you know and ittakes time, you know, you read,
you listen to marketers.
They say seven touch points, 11touch points.
(09:54):
I mean, I think these days evenmore, because there is a bit of
you know, there is a bit of howdo I call it?
There is a bit of um, how do Icall it?
Like, uh, people triedsomething and they didn't.
That didn't, they didn't workout.
So people, there is this senseof kind of in um, less trust.
(10:16):
I guess right, especially in thedigital, I think in the online
digital education space, thereare a lot of claims that are not
substantiated.
There are people who claim thatyou know the product is going
to be a magic formula to solvethe problem, and then you know
it doesn't, because it doesn'texist.
(10:39):
But what I want to say?
So what you're doing whenyou're using people, and using
in a good way, right, when you,um I need to come up with it
with a different name but you'reusing this, you're boring this
trust, this like no, and trustfactor.
So, um, when you ask them andand then the process is pretty
(11:04):
simple, like I can tell it inone, two, three, the three, the
one, you just tell, like,exactly like you said, you just
tell everyone around you whatyou do for this digital product,
or you know whatever it is thatyou want to sell, product or
service, just start talkingabout it nonstop, like it should
(11:34):
become.
You know, hopefully you'repassionate about it, hopefully
you're doing it because there issome sense of purpose or why
behind it.
Usually that's the case with myclients, so it should not be an
issue for you to talk about itspecifically to people who you
know, right, so that part iseasy, comfortable, right?
(11:57):
And then at the end you don'tpitch right.
You just ask hey, do you knowsomeone who might benefit from
this.
Do you know someone who thismight be, you know, interesting
or this might be useful?
Do you know, you know and Idon't know?
(12:20):
One out of 10 will say, yeah,actually it's me, um, and then
you know, two out of 10 will say, yeah, I know someone, and then
you ask to put them in touchwith you.
So if you, if you imaginenumber of people that you know
(12:42):
and I've been creating my masterlist and I know you know I'm,
you know I've been in differentcapacities.
I've been in many um, work inmany companies and then working
as a, as a solopreneur,entrepreneur, coach, my network,
like people who I know you know, different extent, uh, and they
(13:04):
know me or above 3000, right.
But I worked in big companiesand I, you know, I was a
director.
So, okay, maybe your network is300, but still imagine that
each of these 300 people knowsanother 300.
(13:26):
Right, even, let's take thevery, very conservative numbers.
So multiply that.
This is your reach and this is,again, you can call it warm
reach.
So this, you know, 90,000, um,calculate, I think, 90,000
(13:53):
people.
This is your warm, potentiallywarm, reach, because when people
recommend you, people who knowyou recommend you, you know
immediately, you know thestranger from the internet.
Immediately, you know they giveyou some sort of characteristic
, right, they say, oh, my friendLydia, you know she's, um,
(14:17):
she's doing this cool thing.
I think you might be interested.
Do you have time to talk to her?
Cause?
That's the step two, right,remember step one talk to
everybody you know, uh, eitherin in real life or online,
through messaging, and the moreyou can do, the better, right,
the faster you want to go, themore of those messages you need
(14:39):
to send.
Then get those contacts, so getthose leads, ask them to
connect you to people who areyour potential clients, your
ideal potential, ideal clients.
And then the next step is getthem on a call.
Get them on a call.
I know a lot of people try toavoid um getting on the call
(15:04):
because they think it's scary.
It's a sales call, um, and itis scary and it is awkward and
it might be uncomfortable.
I actually think coaches, um,if they just change the way they
think about it, can be bestsalespeople, because selling is
very similar to coaching listenmore, ask more questions, speak
(15:27):
less, create space, space,create transformation, you know,
anyway.
So number three get them on thecall without expectations that
you're going to convert theminto client.
Get them on a call with theidea to learn about them.
Get into their head.
(15:49):
What are their goals, what aretheir goals, what are their
dreams?
Ask them to describe theproblem how they see it in their
own words this is gold.
This is what you're going to usefor your marketing.
This is what you're going touse for your content.
This is what you're going touse for you know, copy on the
(16:12):
sales page, podcast topics Likethis is it?
This is gold?
And then, if you convert theminto clients, that's a bonus,
that's a total bonus and that'sit.
You know it.
It actually way simpler thanpeople think if they just look
(16:36):
at it a little bit different andif they stop hiding behind
their screens and the posts andthe messaging and understand
that the way to get clients isto get to talk to them yes, I
(16:59):
agree with this because you know, we see online the influencers
who are like people just dm meand they want to work with me.
Alyssa (17:08):
I know for a fact that in the early stages of their
business they have to get on acall.
They just don't tell you thatand it's what's funny about that
.
You know, 90% of my business isclient referral based.
For a really long time, it wasall clients referrals and it was
great because I didn't have todo any kind of marketing only if
(17:29):
I really really wanted to,which is great, and that's how I
think it should be.
Is, you know, it's just kind ofmarketing Only if I really
really wanted to, which is great, and that's how I think it
should be.
Is, you know, it's just kind ofthat, as I mentioned, that
snowball effect of you knowsomebody, then you do, you know
you work with that person.
That person knows two otherpeople and it just it and it
just creates this.
Like people bring you leadswithout you even asking them.
(17:50):
I do that, too for other peopleas well.
Like if I know somebody who cando a bit, can do a service for
somebody that I know, I willhappily refer them out, and so
this is like a really great andreliable, sustainable client
acquisition system, and I alsojust want to mention something
(18:10):
about going back to system.
And I also just want to mentionsomething about going back to
the sales call.
Everybody thinks that a salescall is the scary thing, but I
also think that if you're in thebeginning stages of your
business having sales calls,think of it as like practice
calls.
Like when I first started mybusiness, I treated them as a
(18:30):
practice call.
So if I screwed up, it was okay, Like it was like whatever,
Like I'm not in, I'm not puttingtoo much pressure on myself to
make the sale, because I learnfrom something from every sales
or every sales call.
You know, and if I do get agreat, if I don't, it's no big
deal.
Yeah, yeah, so, um, so even ifyou don't sell anything, not a
(18:55):
big deal you just you'll learnsomething and you'll get better
at it as you go along with thenext person.
Now the business owners who areheavily, or the coaches who are
heavily focused on creatingtheir client acquisition system
for their business.
Naturally, where their focusgoes, their energy flows, but
that also doesn't really leave alot of room for managing
everything else in your business.
So how do you maintain ahealthy balance between tasks
(19:17):
that you need to do, likeattracting and landing clients,
versus other marketing relatedtasks that are also very time
consuming as well, Right, Um, Iknow it's a big question.
Lidia (19:29):
Yeah, well, it's a very valid question, right and again,
often, because I work withcoaches who are just starting
out majority of them still work,so they have their job, maybe
part-time, maybe even full-timeand then kind of on the side,
(19:50):
they try to build a coachingbusiness to the level that would
allow them to leave their joband I think it's actually not a
bad idea.
Honestly, I support it.
I did it differently.
I just burned the boats, youknow, burned the bridges,
(20:11):
whatever jumped and believedthat my wings will grow.
Now that's really risky andthat creates that tension during
the sales calls and thatcreates that desperation that
(20:31):
people can smell.
You know that you are desperateto get them, to convert them
into clients.
I say the worst type of coachis a desperate coach, coach who
really needs that client.
Again, people can smell thatyou focused on the conversion
(20:52):
versus on conversation, onbuilding relationship.
Again, let's come back to thatoutcome of the sales call.
Again, coaching is, for example, coaching is very personal,
personal relationship.
You become partners.
(21:13):
Right, a client and a coach arepartners.
So even if you don't convertclient, you start a relationship
with them If you are fullypresent during that call, if you
are genuinely curious, ifyou're asking the right
questions, if you're creating,if you're helping.
You know you helping client, asa minimum, to formulate what is
(21:36):
the goal, what is the problem,and helping them understand what
they've tried, what works, whatdidn't work.
So they get a ton of value outof this call if you are focused
on on on the right, the rightthings, and that could be, if
(21:56):
not a sale, but beginning of awonderful, many years to come
relationship, right?
So now back to your, to yourquestion.
Sorry I get a little bitderailed, but your question
Sorry I get a little bitderailed, but your question was
about time management.
So, again, my clients often arevery tight on time, right?
(22:17):
So the only solution is beingfocused.
I'm a big proponent of focus,and focused mean you have to say
no to majority of things.
So instead of posting fivetimes a week, I suggest post one
(22:41):
time a week, again, in thebeginning, just you know, maybe
not post at all, right?
If you chose this, you know this, uh, outreach method, filling,
filling in your calendar orfilling, you know, you know
getting clients through thismethod then this is the method
(23:03):
until you get your calendar full, until you reach your goal,
then you reconsider, then youmay add other channels, Then you
may again, why would you beable to do that?
Well, you get your calendarfull, you get clients, you get
revenues.
Then you maybe can hire, youknow, buy some tools or hire a
(23:24):
VA or hire someone to help youwith some administrative tasks.
So I think, to be able to reachyour goals, you need a radical
focus and you need to bebrutally, um, brutally, saying
(23:48):
no to to many things.
That um, that a lot of peopletelling you that you must do.
Alyssa (23:57):
I like that, you know, and there is always conflicting
information out there that sayyou should be doing this or that
and it gets very confusing veryeasily.
But I like what you said aboutsaying no to a lot of things.
But I find that even with mylisteners here is, the issue is
that there is a internalpeople-pleasing element where
(24:18):
they feel like, or they feelobligated even to say yes,
because why would they turn downa potential opportunity?
But you know it's like.
My argument is that if itdoesn't feel in alignment or
something that you are superexcited about, that you know.
I mean you kind of have toweigh your pros and cons, but if
it's going to drain youmentally and burn you out, I
(24:41):
would say no to it.
Lidia (24:44):
Right, yeah, it's, it's.
It's a big topic by itself,like the the ability to say no
and ability to accept no.
I actually think it's two sidesof the same coin.
So I tell people who strugglewith saying no, I would be very
inclined to say they probablystruggle with accepting
(25:08):
rejections, rejections.
So learning how to say no isgoing to help you with receiving
rejections and vice versa.
Right, so people, pleasing isreal.
I think all of us, all of ushave it.
(25:28):
It's just different.
All of us have it.
It's just different extent, Iguess, because we are social
creatures, because beingaccepted is part of the survival
mechanism that is embedded inus, so we just have to
understand it, that it's normal.
(25:49):
We have to accept it and assess.
You know to what extent each ofus and again, the extent is
different.
And then my recipe was justpractice, practice, practice,
practice and make it fun.
Right, I learned a hundredthings, no challenge.
(26:15):
So basically, just print out.
You know you can find on theinternet print out.
And I'm a I'm a digit, notdigital paper paper tracker.
I love paper tracker becauseit's visual and you can put it
on your desk, you can put it onyour fridge, you know, whatever,
whatever you are, just printout a hundred dots or a hundred
(26:37):
stars, a hundred something on anA4 and make it a fun goal to
say a hundred no's.
Just look for opportunities tosay no.
It could be no to buyingsomething.
It could be no.
For example, you know I lovebuying, so for me it's like oh
(27:07):
great, great opportunity.
I love buying books, I lovebuying courses because I love
learning, you know.
Um.
So, okay, fine, greatopportunity to say no to new
purchases.
Now, if you have a problem, sayno to meetings, calls you know
some going out, you knowsomething like requests from
other people.
Again, say, you know, make it,make it a fun challenge to
(27:32):
collect a hundred no's.
Alyssa (27:35):
That's really good advice and something that you
know it's easy to just do andpractice.
And so you know, just goingback to I was mentioning my
listeners.
You know many of them aresolopreneurs who are a one-woman
show or they have a very leanteam and some of the common
(28:01):
struggles that come up arethings like they doubt their
expertise.
Sometimes they don't feel likethey're good enough for the
industry that they're in, orthey feel awkward or salesy when
marketing themselves, or thatthey worry too much about
charging too much or too little,or they're experiencing kind of
extreme isolation or burnout.
And so my advice or I'mactually looking for you for
(28:23):
advice what do you have to sayas a successful solopreneur and
you've, you know you've built avery successful business.
What wisdom can you pass alongto someone who might be
experiencing these not so gooddays and how to rebound from
that and not give up?
Lidia (28:40):
Oh, that's a.
That's a pretty, pretty bigtopic for me.
So, first of all, I have fourchildren.
Some of them have well, theythree of them grown up now, but
you know, they were small onceand I was building my businesses
while they were small.
We had to move countries twiceand then right now we're in
(29:06):
Israel, which is in war.
So you know keeping and it's astory, you know I want to say
funny, but I don't think it'sthat funny story.
Last week I was doing a webinaron icf international coaching
(29:26):
week for 50 people.
Right, it's a one-hour webinarabout my trust framework, how to
get clients for coaches.
Great, amazing, I'm so excitedto teach it.
You know, people are here andthen, right in the middle, there
is the missile error alert.
Right in the middle of it, um,and I had to you know, I
(29:51):
apologize, I put it on pause.
Um, this is the bomb room, youknow, in the bomb room.
So my whole family had to go inthe bomb room and then 10
minutes later, we continued.
But and everybody was verysupportive, the people on the
(30:11):
webinar were very supportive,they kind of expressed their
admiration how I could just goback and continue as if nothing
happened.
So I know, I think the twoabout being resilient and being
able to go through difficulttimes and still find time, find
(30:34):
energy to build my business.
So so a few things.
One, there needs to be a bigger.
Why, right?
And the bigger why is, you know, you build a new business
because it's your ambition,because you want to be
(30:58):
financially independent.
I don't know, because you wantto be flexible.
It's all good reasons, butthere needs to be something more
.
There needs to be somethingelse outside you, your family.
Why are you doing this?
I'm doing what I'm doing.
I'm helping coaches buildsustainable businesses because
I'm super frustrated to see manycoaches fail at building
(31:22):
business.
They're great coaches but theydon't have enough clients so
they give up or they have to goback to corporate job and kind
of coach here and there.
So I don't like it.
You know I'm on the mission tohelp more coaches be financially
sustainable and therefore Ibelieve coaches will create a
(31:45):
ripple effect.
Right, because coaches willhelp other people be better in
the relationship, be healthier,you know, find their purpose.
So this why brings me backafter this year to continue this
webinar?
Not the money, not thefinancial, you know.
(32:09):
Not the flexibility, not theambition.
Is this bigger?
Why?
Because it's not just about me.
It's a better world that I wantto create for my children to
live in.
Now, the second thing that youmentioned, that is easy to get
into your head the frustration,the burnout, the overthinking,
(32:36):
imposter syndrome.
I mean, you name it right.
There are one million strugglesor obstacles that we face as a
solopreneur, especially as women.
I think women have more of thisself-reflection, um kind of
(32:57):
thing, so don't my.
My second advice is don't stayuh with this, with this
situation, by yourself.
You need to have support, umand there's.
There are various ways and youknow, pick one that is
(33:18):
comfortable to you.
But I have two friends that Ispeak pretty much every other
day.
They also solopreneur.
So we speak the same language,we have the similar ambitions,
we understand each right and Iknow that whenever things get
(33:42):
tough, I get into my head.
I don't know how much to charge, what product to launch,
whether to do webinar launch orto do I don't know challenge
launch.
You know I can.
I can get stuck and stay thereforever, but instead I have
people.
I built deliberately a networkof people who I can, I can ask
(34:11):
for help, I can ask for supportI can just talk to, I can vent,
I can complain, I can cry, I canlaugh, I can vent, I can
complain, I can cry, I can laugh, I can celebrate.
I don't think solopreneurshipis a viable solution unless you
have that support network.
So I have two friends and Ihave a business coach.
(34:35):
So and um and I um and I have atherapist.
You know I go in and out, youknow, during some difficult
period again.
Um, you know that, yeah, that'sit.
And I'm also part of onlinecommunities.
Um, they're more onlinecommunities.
(34:57):
They're more topic specific.
For example, you know, I was, Iwas very, I was learning how to
do Facebook ads meta ads, likemore.
I wanted to learn more about itfor me, for my clients, so I
became part of the onlinecommunity about meta ads and I
(35:17):
know that whenever I get stuck,whenever I have a question about
this topic, I go there andthere are a lot of communities
out there.
But I think again,solopreneurship doesn't work
unless, like I said, you'vebuilt an infrastructure to help
(35:40):
and support.
Alyssa (35:41):
That's really wonderful insight and I think that can
speak on so many levels.
Whether you're new or seasonedpro, like I feel like no one is
really immune to that self-doubtor that isolation, but there
are ways, solutions to fix that.
It's really funny actually thatyou say you know, you talk
about support system and thebigger why?
Because you know, in mybusiness right now even I was
(36:04):
just speaking to a past mentorof mine and I said to him you
know, like I felt because mychildren are very, you know, my
children are very young rightnow and so I'm growing my
business and I'm right now I'mjust like in the thick of
motherhood and growing mybusiness and so it's very, very
challenging.
I didn't even I did not expecthow challenging it would be with
(36:25):
the demands of children versusmy business, and so it is so eye
opening and I think the bestadvice that I did get was to
create a support system so thatI could be with my kids and then
also work on my business andhave some support around that,
and then creating the systems inmy business to make so that my
(36:48):
business feels supported and I'mnot just abandoning it
completely, because I totallythought about that.
But it does.
It does give you some.
It does give you some insight.
You know to think about what isyour bigger, why and what is
your purpose beyond, just likethe you know the money and the
(37:11):
you know the you know your kidsand your future.
It's like what is the purposeand how is that going to trickle
and how are you going to helppeople, help more people, and I
love what you said about that.
And so this leaves me with mylast question for you where can
my listeners find and connectwith you online?
Lidia (37:28):
Yeah, absolutely Before.
Before I get there, I do wantto comment.
Maybe let's call it a bonus, abonus advice.
It took me a while.
I'm very ambitious, you know,you can guess right.
I mean I became a director inPwC, executive, fba, you know.
(37:49):
Then business, kids.
I wanted it all right Now.
When I started my business, ittook me a while to realize that
I cannot go with the kids, withthe family, with other
(38:17):
circumstances and being a womanmyself, up because I should go
and do a hundred messages perday, you know, like outreach
messages, or I should be able towrite a post every day on on,
you know, x or Twitter.
I should be able, like he cando it.
(38:39):
Why can't I do it?
And, yeah, it took some friends, some mentors, some coaches to
understand that I will never beable to do that.
So be careful.
I guess the bonus advice like becareful, who are your role
models?
Be careful, who are your rolemodels?
(39:02):
Be careful, who are yourexamples?
These bloggers, you know,influencers.
I love Alex Hermosi, yeah, buthe's single, not single, he's
married, but he doesn't havekids and he's a man.
I can't, I can't again.
I love his, his, his frameworksand his advice, but I have to
(39:23):
translate it and that's what Ido.
So let's, let's, um, let's giveit as a bonus because, again,
it it just freed, freed me,freed me from so much
expectation, from so so many uh,beating, beating myself up it
is, it does and it and when youcompare that comparison trap,
(39:45):
because I was looking online,thinking, why am I, why can't I
make this work?
Alyssa (39:50):
and also I, I went through a transition period
because when you had yourbusiness for so long and you go
through the stages of identity,like first it was, you know, I
got certified as an onlinebusiness manager and then I was
I didn't have kids at the time,I wasn't married, so it was
everything was really easy tojust get my business started.
(40:11):
But then, as soon as I gotmarried and then had kids, I
could start to see the declineof like oh, wow, like I have to
work even harder to get the sameresult as someone who doesn't
have kids or, you know, isn't ina relationship.
They have so much more time todedicate.
But I now have to be morestrategic with my time.
(40:33):
And so now, you know, with allof my family obligations and all
of the things that requiredemanding of all of my time, I
have to think about, ok, well,what?
How can I make this work andsustainable?
But also to not give myself, toalso give myself grace and
patience, because I don't thinkthat everybody gets it figured
(40:56):
out while the kids are young,like I feel like this is a
progress that you do over timeand you know, that's really kind
of where I'm at right now,where it's like I'm just taking
my time, not rushing into it,and just enjoying the adventure.
Lidia (41:14):
Right, absolutely no.
That's a great, that's a greatattitude.
And yeah, I think we need more,more voices who normalize the
slow, the, you know, morefeminine way of growing a
business, you know, if I cancall it that For sure.
(41:36):
Now back to your question wherefolks can find me.
Linkedin is probably the bestplace.
I hang out there pretty muchevery day.
Probably there will be links inthe show notes.
So and yeah, and then my websitegetitdonecoachingcom, you know
(42:02):
you can find my newsletter andmy digital products and my
coaching programs all thereinsight into your story, your
strategies and everything you'veshared today.
Alyssa (42:20):
I've learned so much about you know making sure that
you have.
You know you talk about yourbigger why and you know that you
have that support system andthat you get away from that
people pleasing attitude and gofor more of the.
You know do that hundred, nochallenge.
I thought that was so uniqueand so um.
I'm sure my listeners havelearned so much for today.
So thank you.
Lidia (42:42):
Thank you.
Thank you, it was a pleasure.
Alyssa (42:44):
Yeah, and so for everyone listening.
Thank you so much for tuning inAll of Lydia's show notes.
Lydia's links are in the shownotes of this episode.
Make sure to check them out.
If you did love this episodeand you want to share your
thoughts, please message me onInstagram.
My handle is Alyssa Valseri OBMon Instagram.
The link is in the show notesas well, and I would love to
(43:06):
hear your thoughts of what yougot from this episode.
Thanks again for listening andI'll see you next time on
another brilliant idea.
Thanks for tuning into thisepisode of Brilliant Ideas.
If you love the show, be sureto leave a review and follow me
on Instagram for even moreinsider tips and inspiration.
Ready to bring your next big,brilliant idea to life?
(43:27):
Visit AlyssaVelsercom forresources, guidance and
everything you need to startcreating something amazing.
What if the reason you're stuck isn't a lack of
skill, but a business model thatno longer serves you?
This week, on Brilliant Ideas,I'm joined by Lydia Axe, a
powerhouse business coach andthe creator of the 30-Day Client
Boost Blueprint and the TrustMethod.
Lydia gets straight into theroot of what's holding
solopreneurs back, and it's notwhat you think.
Welcome to Brilliant Ideas, thepodcast that takes you behind
(00:24):
the scenes of some of the mostinspiring digital products
created by solopreneurs.
Just like you, I'm your host,alyssa, a digital product
strategist who helps subjectmatter experts grow their
business with online courses,memberships, coaching programs
and eBooks.
If you're a solopreneur withdreams of packaging your
expertise into a profitabledigital product, then this is
the podcast for you.
(00:44):
Expect honest conversations ofhow they started, the obstacles
they overcame, lessons learnedthe hard way, and who face the
same fears, doubts andchallenges you're experiencing,
from unexpected surprises tobreakthrough moments and
everything in between.
Tune in, get inspired and let'sspark your next big, brilliant
idea.
We dive deep into the silentstruggle so many women face
(01:05):
behind the scenes the self-doubt, the isolation, the burnout and
the gut check moment when youwonder if your business still
fits your life, whether you'renew to the game or five years in
and questioning everything.
This episode will help you takebold action and build a
coaching business that actuallysustains you.
Let's get into it.
Welcome to the show, lydia.
Thank you so much for beinghere.
Lidia (01:26):
Yeah, thank you, Alicia.
I'm excited to be here.
Alyssa (01:30):
Me too, and I noticed that you have quite a bit of
experience, you know, going fromcorporate to becoming a coach
and an entrepreneur as well, andso, from what I gather, you
help coaches create a thriving,sustainable business, and you
have a program, the strategiccoach transition program, and it
zones in on this clientacquisition system.
I want to talk a little bitabout this.
(01:50):
Your client acquisition programor system sorry, teaches
coaches how to land clientswithout posting on social media.
I am fascinated by this, so canyou tell me more about this
approach and how do you how tohow to do that?
And like what is the frameworkor system that you use?
Lidia (02:09):
Yeah, absolutely so.
I call it a DRAST framework.
Honestly, it's an acronym andit's simply tap into
relationships to get clientsfast, right?
So, um, as you correctlymentioned, I've been doing it
(02:31):
entrepreneurship last 10 years,coaching last eight years plus
and I have changed countries, Ihave changed niches, I had
different businesses, I launched, you know, podcasts, I launched
(02:51):
digital products.
So I've done many things, manytimes, and every time I needed
to do something, I realized thatthe fastest way is, you know,
either to get clients on yourprogram or either to get
one-on-one coaching clients.
(03:12):
The fastest way is through yournetwork, right, and each of us
has a network.
It's starting from family,friends, colleagues at work if
you still work, or ex-colleagues, children of parents, of your
(03:35):
children's classmates, yourneighbors I mean, we're all
surrounded by people and theeasiest way to start getting
clients is to tap into yournetwork and get those clients.
And we can get into thespecifics.
(03:55):
But this is the fastest way, um, because you know, first,
because these are areconversations that it doesn't
require you, right, any specificextra knowledge that you need,
for example, versus creatingcontent on social media, you
(04:17):
need to know how to create goodcontent, you need to be familiar
with the specific social media.
You know there are so manyskills and so much time and so
much, you know, investmentrequired to be able to become
(04:38):
good at it and to be able tostart getting clients from it.
Again, I'm not saying this iswrong, I'm not saying you should
not do this.
I'm saying that in thebeginning, when you just started
out, the number one goal shouldbe get clients fast.
I agree, not only it'sfinancially, it's making your
(05:06):
business financially sustainableand kind of proves your concept
right that your product or youroffering or your coaching
package is actually what peoplewant.
But also you get to practiceyour skills if this is coaching,
(05:28):
and also you get to learn yourclients better through those
conversations, through coaching,through feedback.
And then that feeds into thenext stage, which is, you know,
could be content, creatingcontent, you know, or public
(05:53):
speaking, or YouTube channel, orwriting a book, you know,
whatever is the next stage?
To develop your business, todevelop your brand, to develop
your, your um, to grow yourbusiness.
Honestly, you get so much fromhaving real client um that I
(06:16):
think this, this is kind of howI did it and I think this is
what what I recommend my clientsto do.
Alyssa (06:26):
I agree with this and you know there is this
misconception of networking.
We always think that networkingis industry related, but not
always.
I think when you're startingout in a business, that when you
tell your friends and familythat, hey, I have this new thing
that I'm offering family, that,hey, I have this new thing that
(06:47):
I'm offering, it could be areally good start to get
testimonials and to, as you say,prove concept of your business
that what you're offering is itactually works and it gets to a
result.
Then you can start to expandbeyond your friends and family
to other industry contacts asyou build them up over time.
And I really liked what yousaid about practicing your
(07:09):
skills, because we get sooverwhelmed thinking that we
need to have an industry someonewho came from the industry who
contacted me directly to do thisservice.
But you actually could use afriend or a friend of a friend
in your network to, you know,try out your service at a lower
(07:30):
rate and you get paid to reallytry it out and see if it works.
I have done this before in mybusiness and I've actually had a
lot of success with it, becauseonce I've been successful the
first time, then someone says oh, I also have this friend that I
know and then it just kind ofsnowballs.
(07:52):
So I really I really like that.
Um, but I do agree with usingyour network because I think
that there is the hot and warmleads that we always think.
Well, because the thing is withInstagram, like Instagram and
Facebook and like posting online.
The problem with it is you'redealing with cold leads, people
(08:13):
who they like comments, butthey're not like your warm or
your hottest leads.
The warm and hottest leads arereally you're the people who are
like in your network, who knowyou, like you, who trust you,
who are you know they have somekind of relationship to you.
Whereas I think social media,you're posting content to a cold
audience, so it takes them alot longer to get to know you
(08:37):
and want to trust you and thencontact you.
So, as you said, networking isthe number one to get clients
right away.
So, as you said, networking isthe number one to get clients
right away and then you canstart to post content and
attracting your cold audienceright.
Lidia (08:51):
No, absolutely, absolutely.
I love what you're saying.
So I called my framework trust,not only because it's an
acronym, but also because you'reborrowing trust from your
existing network, from peoplewho you know.
Now, absolutely, absolutelyright, people buy from you.
(09:12):
You know, the hottest leads arepeople who know, like and trust
you.
So this factor you know and youcan even quantify it right,
when it reaches a certain level,people sign up for something
from you maybe freebie, maybeyou know your newsletter but
(09:32):
then, when it reaches evenhigher level, they're ready to
buy from you.
When you're using and obviouslyon social media, there are so
many people you know and ittakes time, you know, you read,
you listen to marketers.
They say seven touch points, 11touch points.
(09:54):
I mean, I think these days evenmore, because there is a bit of
you know, there is a bit of howdo I call it?
There is a bit of um, how do Icall it?
Like, uh, people triedsomething and they didn't.
That didn't, they didn't workout.
So people, there is this senseof kind of in um, less trust.
(10:16):
I guess right, especially in thedigital, I think in the online
digital education space, thereare a lot of claims that are not
substantiated.
There are people who claim thatyou know the product is going
to be a magic formula to solvethe problem, and then you know
it doesn't, because it doesn'texist.
(10:39):
But what I want to say?
So what you're doing whenyou're using people, and using
in a good way, right, when you,um I need to come up with it
with a different name but you'reusing this, you're boring this
trust, this like no, and trustfactor.
So, um, when you ask them andand then the process is pretty
(11:04):
simple, like I can tell it inone, two, three, the three, the
one, you just tell, like,exactly like you said, you just
tell everyone around you whatyou do for this digital product,
or you know whatever it is thatyou want to sell, product or
service, just start talkingabout it nonstop, like it should
(11:34):
become.
You know, hopefully you'repassionate about it, hopefully
you're doing it because there issome sense of purpose or why
behind it.
Usually that's the case with myclients, so it should not be an
issue for you to talk about itspecifically to people who you
know, right, so that part iseasy, comfortable, right?
(11:57):
And then at the end you don'tpitch right.
You just ask hey, do you knowsomeone who might benefit from
this.
Do you know someone who thismight be, you know, interesting
or this might be useful?
Do you know, you know and Idon't know?
(12:20):
One out of 10 will say, yeah,actually it's me, um, and then
you know, two out of 10 will say, yeah, I know someone, and then
you ask to put them in touchwith you.
So if you, if you imaginenumber of people that you know
(12:42):
and I've been creating my masterlist and I know you know I'm,
you know I've been in differentcapacities.
I've been in many um, work inmany companies and then working
as a, as a solopreneur,entrepreneur, coach, my network,
like people who I know you know, different extent, uh, and they
(13:04):
know me or above 3000, right.
But I worked in big companiesand I, you know, I was a
director.
So, okay, maybe your network is300, but still imagine that
each of these 300 people knowsanother 300.
(13:26):
Right, even, let's take thevery, very conservative numbers.
So multiply that.
This is your reach and this is,again, you can call it warm
reach.
So this, you know, 90,000, um,calculate, I think, 90,000
(13:53):
people.
This is your warm, potentiallywarm, reach, because when people
recommend you, people who knowyou recommend you, you know
immediately, you know thestranger from the internet.
Immediately, you know they giveyou some sort of characteristic
, right, they say, oh, my friendLydia, you know she's, um,
(14:17):
she's doing this cool thing.
I think you might be interested.
Do you have time to talk to her?
Cause?
That's the step two, right,remember step one talk to
everybody you know, uh, eitherin in real life or online,
through messaging, and the moreyou can do, the better, right,
the faster you want to go, themore of those messages you need
(14:39):
to send.
Then get those contacts, so getthose leads, ask them to
connect you to people who areyour potential clients, your
ideal potential, ideal clients.
And then the next step is getthem on a call.
Get them on a call.
I know a lot of people try toavoid um getting on the call
(15:04):
because they think it's scary.
It's a sales call, um, and itis scary and it is awkward and
it might be uncomfortable.
I actually think coaches, um,if they just change the way they
think about it, can be bestsalespeople, because selling is
very similar to coaching listenmore, ask more questions, speak
(15:27):
less, create space, space,create transformation, you know,
anyway.
So number three get them on thecall without expectations that
you're going to convert theminto client.
Get them on a call with theidea to learn about them.
Get into their head.
(15:49):
What are their goals, what aretheir goals, what are their
dreams?
Ask them to describe theproblem how they see it in their
own words this is gold.
This is what you're going to usefor your marketing.
This is what you're going touse for your content.
This is what you're going touse for you know, copy on the
(16:12):
sales page, podcast topics Likethis is it?
This is gold?
And then, if you convert theminto clients, that's a bonus,
that's a total bonus and that'sit.
You know it.
It actually way simpler thanpeople think if they just look
(16:36):
at it a little bit different andif they stop hiding behind
their screens and the posts andthe messaging and understand
that the way to get clients isto get to talk to them yes, I
(16:59):
agree with this because you know, we see online the influencers
who are like people just dm meand they want to work with me.
Alyssa (17:08):
I know for a fact that in the early stages of their
business they have to get on acall.
They just don't tell you thatand it's what's funny about that
.
You know, 90% of my business isclient referral based.
For a really long time, it wasall clients referrals and it was
great because I didn't have todo any kind of marketing only if
(17:29):
I really really wanted to,which is great, and that's how I
think it should be.
Is, you know, it's just kind ofmarketing Only if I really
really wanted to, which is great, and that's how I think it
should be.
Is, you know, it's just kind ofthat, as I mentioned, that
snowball effect of you knowsomebody, then you do, you know
you work with that person.
That person knows two otherpeople and it just it and it
just creates this.
Like people bring you leadswithout you even asking them.
(17:50):
I do that, too for other peopleas well.
Like if I know somebody who cando a bit, can do a service for
somebody that I know, I willhappily refer them out, and so
this is like a really great andreliable, sustainable client
acquisition system, and I alsojust want to mention something
(18:10):
about going back to system.
And I also just want to mentionsomething about going back to
the sales call.
Everybody thinks that a salescall is the scary thing, but I
also think that if you're in thebeginning stages of your
business having sales calls,think of it as like practice
calls.
Like when I first started mybusiness, I treated them as a
(18:30):
practice call.
So if I screwed up, it was okay, Like it was like whatever,
Like I'm not in, I'm not puttingtoo much pressure on myself to
make the sale, because I learnfrom something from every sales
or every sales call.
You know, and if I do get agreat, if I don't, it's no big
deal.
Yeah, yeah, so, um, so even ifyou don't sell anything, not a
(18:55):
big deal you just you'll learnsomething and you'll get better
at it as you go along with thenext person.
Now the business owners who areheavily, or the coaches who are
heavily focused on creatingtheir client acquisition system
for their business.
Naturally, where their focusgoes, their energy flows, but
that also doesn't really leave alot of room for managing
everything else in your business.
So how do you maintain ahealthy balance between tasks
(19:17):
that you need to do, likeattracting and landing clients,
versus other marketing relatedtasks that are also very time
consuming as well, Right, Um, Iknow it's a big question.
Lidia (19:29):
Yeah, well, it's a very valid question, right and again,
often, because I work withcoaches who are just starting
out majority of them still work,so they have their job, maybe
part-time, maybe even full-timeand then kind of on the side,
(19:50):
they try to build a coachingbusiness to the level that would
allow them to leave their joband I think it's actually not a
bad idea.
Honestly, I support it.
I did it differently.
I just burned the boats, youknow, burned the bridges,
(20:11):
whatever jumped and believedthat my wings will grow.
Now that's really risky andthat creates that tension during
the sales calls and thatcreates that desperation that
(20:31):
people can smell.
You know that you are desperateto get them, to convert them
into clients.
I say the worst type of coachis a desperate coach, coach who
really needs that client.
Again, people can smell thatyou focused on the conversion
(20:52):
versus on conversation, onbuilding relationship.
Again, let's come back to thatoutcome of the sales call.
Again, coaching is, for example, coaching is very personal,
personal relationship.
You become partners.
(21:13):
Right, a client and a coach arepartners.
So even if you don't convertclient, you start a relationship
with them If you are fullypresent during that call, if you
are genuinely curious, ifyou're asking the right
questions, if you're creating,if you're helping.
You know you helping client, asa minimum, to formulate what is
(21:36):
the goal, what is the problem,and helping them understand what
they've tried, what works, whatdidn't work.
So they get a ton of value outof this call if you are focused
on on on the right, the rightthings, and that could be, if
(21:56):
not a sale, but beginning of awonderful, many years to come
relationship, right?
So now back to your, to yourquestion.
Sorry I get a little bitderailed, but your question
Sorry I get a little bitderailed, but your question was
about time management.
So, again, my clients often arevery tight on time, right?
(22:17):
So the only solution is beingfocused.
I'm a big proponent of focus,and focused mean you have to say
no to majority of things.
So instead of posting fivetimes a week, I suggest post one
(22:41):
time a week, again, in thebeginning, just you know, maybe
not post at all, right?
If you chose this, you know this, uh, outreach method, filling,
filling in your calendar orfilling, you know, you know
getting clients through thismethod then this is the method
(23:03):
until you get your calendar full, until you reach your goal,
then you reconsider, then youmay add other channels, Then you
may again, why would you beable to do that?
Well, you get your calendarfull, you get clients, you get
revenues.
Then you maybe can hire, youknow, buy some tools or hire a
(23:24):
VA or hire someone to help youwith some administrative tasks.
So I think, to be able to reachyour goals, you need a radical
focus and you need to bebrutally, um, brutally, saying
(23:48):
no to to many things.
That um, that a lot of peopletelling you that you must do.
Alyssa (23:57):
I like that, you know, and there is always conflicting
information out there that sayyou should be doing this or that
and it gets very confusing veryeasily.
But I like what you said aboutsaying no to a lot of things.
But I find that even with mylisteners here is, the issue is
that there is a internalpeople-pleasing element where
(24:18):
they feel like, or they feelobligated even to say yes,
because why would they turn downa potential opportunity?
But you know it's like.
My argument is that if itdoesn't feel in alignment or
something that you are superexcited about, that you know.
I mean you kind of have toweigh your pros and cons, but if
it's going to drain youmentally and burn you out, I
(24:41):
would say no to it.
Lidia (24:44):
Right, yeah, it's, it's.
It's a big topic by itself,like the the ability to say no
and ability to accept no.
I actually think it's two sidesof the same coin.
So I tell people who strugglewith saying no, I would be very
inclined to say they probablystruggle with accepting
(25:08):
rejections, rejections.
So learning how to say no isgoing to help you with receiving
rejections and vice versa.
Right, so people, pleasing isreal.
I think all of us, all of ushave it.
(25:28):
It's just different.
All of us have it.
It's just different extent, Iguess, because we are social
creatures, because beingaccepted is part of the survival
mechanism that is embedded inus, so we just have to
understand it, that it's normal.
(25:49):
We have to accept it and assess.
You know to what extent each ofus and again, the extent is
different.
And then my recipe was justpractice, practice, practice,
practice and make it fun.
Right, I learned a hundredthings, no challenge.
(26:15):
So basically, just print out.
You know you can find on theinternet print out.
And I'm a I'm a digit, notdigital paper paper tracker.
I love paper tracker becauseit's visual and you can put it
on your desk, you can put it onyour fridge, you know, whatever,
whatever you are, just printout a hundred dots or a hundred
(26:37):
stars, a hundred something on anA4 and make it a fun goal to
say a hundred no's.
Just look for opportunities tosay no.
It could be no to buyingsomething.
It could be no.
For example, you know I lovebuying, so for me it's like oh
(27:07):
great, great opportunity.
I love buying books, I lovebuying courses because I love
learning, you know.
Um.
So, okay, fine, greatopportunity to say no to new
purchases.
Now, if you have a problem, sayno to meetings, calls you know
some going out, you knowsomething like requests from
other people.
Again, say, you know, make it,make it a fun challenge to
(27:32):
collect a hundred no's.
Alyssa (27:35):
That's really good advice and something that you
know it's easy to just do andpractice.
And so you know, just goingback to I was mentioning my
listeners.
You know many of them aresolopreneurs who are a one-woman
show or they have a very leanteam and some of the common
(28:01):
struggles that come up arethings like they doubt their
expertise.
Sometimes they don't feel likethey're good enough for the
industry that they're in, orthey feel awkward or salesy when
marketing themselves, or thatthey worry too much about
charging too much or too little,or they're experiencing kind of
extreme isolation or burnout.
And so my advice or I'mactually looking for you for
(28:23):
advice what do you have to sayas a successful solopreneur and
you've, you know you've built avery successful business.
What wisdom can you pass alongto someone who might be
experiencing these not so gooddays and how to rebound from
that and not give up?
Lidia (28:40):
Oh, that's a.
That's a pretty, pretty bigtopic for me.
So, first of all, I have fourchildren.
Some of them have well, theythree of them grown up now, but
you know, they were small onceand I was building my businesses
while they were small.
We had to move countries twiceand then right now we're in
(29:06):
Israel, which is in war.
So you know keeping and it's astory, you know I want to say
funny, but I don't think it'sthat funny story.
Last week I was doing a webinaron icf international coaching
(29:26):
week for 50 people.
Right, it's a one-hour webinarabout my trust framework, how to
get clients for coaches.
Great, amazing, I'm so excitedto teach it.
You know, people are here andthen, right in the middle, there
is the missile error alert.
Right in the middle of it, um,and I had to you know, I
(29:51):
apologize, I put it on pause.
Um, this is the bomb room, youknow, in the bomb room.
So my whole family had to go inthe bomb room and then 10
minutes later, we continued.
But and everybody was verysupportive, the people on the
(30:11):
webinar were very supportive,they kind of expressed their
admiration how I could just goback and continue as if nothing
happened.
So I know, I think the twoabout being resilient and being
able to go through difficulttimes and still find time, find
(30:34):
energy to build my business.
So so a few things.
One, there needs to be a bigger.
Why, right?
And the bigger why is, you know, you build a new business
because it's your ambition,because you want to be
(30:58):
financially independent.
I don't know, because you wantto be flexible.
It's all good reasons, butthere needs to be something more
.
There needs to be somethingelse outside you, your family.
Why are you doing this?
I'm doing what I'm doing.
I'm helping coaches buildsustainable businesses because
I'm super frustrated to see manycoaches fail at building
(31:22):
business.
They're great coaches but theydon't have enough clients so
they give up or they have to goback to corporate job and kind
of coach here and there.
So I don't like it.
You know I'm on the mission tohelp more coaches be financially
sustainable and therefore Ibelieve coaches will create a
(31:45):
ripple effect.
Right, because coaches willhelp other people be better in
the relationship, be healthier,you know, find their purpose.
So this why brings me backafter this year to continue this
webinar?
Not the money, not thefinancial, you know.
(32:09):
Not the flexibility, not theambition.
Is this bigger?
Why?
Because it's not just about me.
It's a better world that I wantto create for my children to
live in.
Now, the second thing that youmentioned, that is easy to get
into your head the frustration,the burnout, the overthinking,
(32:36):
imposter syndrome.
I mean, you name it right.
There are one million strugglesor obstacles that we face as a
solopreneur, especially as women.
I think women have more of thisself-reflection, um kind of
(32:57):
thing, so don't my.
My second advice is don't stayuh with this, with this
situation, by yourself.
You need to have support, umand there's.
There are various ways and youknow, pick one that is
(33:18):
comfortable to you.
But I have two friends that Ispeak pretty much every other
day.
They also solopreneur.
So we speak the same language,we have the similar ambitions,
we understand each right and Iknow that whenever things get
(33:42):
tough, I get into my head.
I don't know how much to charge, what product to launch,
whether to do webinar launch orto do I don't know challenge
launch.
You know I can.
I can get stuck and stay thereforever, but instead I have
people.
I built deliberately a networkof people who I can, I can ask
(34:11):
for help, I can ask for supportI can just talk to, I can vent,
I can complain, I can cry, I canlaugh, I can vent, I can
complain, I can cry, I can laugh, I can celebrate.
I don't think solopreneurshipis a viable solution unless you
have that support network.
So I have two friends and Ihave a business coach.
(34:35):
So and um and I um and I have atherapist.
You know I go in and out, youknow, during some difficult
period again.
Um, you know that, yeah, that'sit.
And I'm also part of onlinecommunities.
Um, they're more onlinecommunities.
(34:57):
They're more topic specific.
For example, you know, I was, Iwas very, I was learning how to
do Facebook ads meta ads, likemore.
I wanted to learn more about itfor me, for my clients, so I
became part of the onlinecommunity about meta ads and I
(35:17):
know that whenever I get stuck,whenever I have a question about
this topic, I go there andthere are a lot of communities
out there.
But I think again,solopreneurship doesn't work
unless, like I said, you'vebuilt an infrastructure to help
(35:40):
and support.
Alyssa (35:41):
That's really wonderful insight and I think that can
speak on so many levels.
Whether you're new or seasonedpro, like I feel like no one is
really immune to that self-doubtor that isolation, but there
are ways, solutions to fix that.
It's really funny actually thatyou say you know, you talk
about support system and thebigger why?
Because you know, in mybusiness right now even I was
(36:04):
just speaking to a past mentorof mine and I said to him you
know, like I felt because mychildren are very, you know, my
children are very young rightnow and so I'm growing my
business and I'm right now I'mjust like in the thick of
motherhood and growing mybusiness and so it's very, very
challenging.
I didn't even I did not expecthow challenging it would be with
(36:25):
the demands of children versusmy business, and so it is so eye
opening and I think the bestadvice that I did get was to
create a support system so thatI could be with my kids and then
also work on my business andhave some support around that,
and then creating the systems inmy business to make so that my
(36:48):
business feels supported and I'mnot just abandoning it
completely, because I totallythought about that.
But it does.
It does give you some.
It does give you some insight.
You know to think about what isyour bigger, why and what is
your purpose beyond, just likethe you know the money and the
(37:11):
you know the you know your kidsand your future.
It's like what is the purposeand how is that going to trickle
and how are you going to helppeople, help more people, and I
love what you said about that.
And so this leaves me with mylast question for you where can
my listeners find and connectwith you online?
Lidia (37:28):
Yeah, absolutely Before.
Before I get there, I do wantto comment.
Maybe let's call it a bonus, abonus advice.
It took me a while.
I'm very ambitious, you know,you can guess right.
I mean I became a director inPwC, executive, fba, you know.
(37:49):
Then business, kids.
I wanted it all right Now.
When I started my business, ittook me a while to realize that
I cannot go with the kids, withthe family, with other
(38:17):
circumstances and being a womanmyself, up because I should go
and do a hundred messages perday, you know, like outreach
messages, or I should be able towrite a post every day on on,
you know, x or Twitter.
I should be able, like he cando it.
(38:39):
Why can't I do it?
And, yeah, it took some friends, some mentors, some coaches to
understand that I will never beable to do that.
So be careful.
I guess the bonus advice like becareful, who are your role
models?
Be careful, who are your rolemodels?
(39:02):
Be careful, who are yourexamples?
These bloggers, you know,influencers.
I love Alex Hermosi, yeah, buthe's single, not single, he's
married, but he doesn't havekids and he's a man.
I can't, I can't again.
I love his, his, his frameworksand his advice, but I have to
(39:23):
translate it and that's what Ido.
So let's, let's, um, let's giveit as a bonus because, again,
it it just freed, freed me,freed me from so much
expectation, from so so many uh,beating, beating myself up it
is, it does and it and when youcompare that comparison trap,
(39:45):
because I was looking online,thinking, why am I, why can't I
make this work?
Alyssa (39:50):
and also I, I went through a transition period
because when you had yourbusiness for so long and you go
through the stages of identity,like first it was, you know, I
got certified as an onlinebusiness manager and then I was
I didn't have kids at the time,I wasn't married, so it was
everything was really easy tojust get my business started.
(40:11):
But then, as soon as I gotmarried and then had kids, I
could start to see the declineof like oh, wow, like I have to
work even harder to get the sameresult as someone who doesn't
have kids or, you know, isn't ina relationship.
They have so much more time todedicate.
But I now have to be morestrategic with my time.
(40:33):
And so now, you know, with allof my family obligations and all
of the things that requiredemanding of all of my time, I
have to think about, ok, well,what?
How can I make this work andsustainable?
But also to not give myself, toalso give myself grace and
patience, because I don't thinkthat everybody gets it figured
(40:56):
out while the kids are young,like I feel like this is a
progress that you do over timeand you know, that's really kind
of where I'm at right now,where it's like I'm just taking
my time, not rushing into it,and just enjoying the adventure.
Lidia (41:14):
Right, absolutely no.
That's a great, that's a greatattitude.
And yeah, I think we need more,more voices who normalize the
slow, the, you know, morefeminine way of growing a
business, you know, if I cancall it that For sure.
(41:36):
Now back to your question wherefolks can find me.
Linkedin is probably the bestplace.
I hang out there pretty muchevery day.
Probably there will be links inthe show notes.
So and yeah, and then my websitegetitdonecoachingcom, you know
(42:02):
you can find my newsletter andmy digital products and my
coaching programs all thereinsight into your story, your
strategies and everything you'veshared today.
Alyssa (42:20):
I've learned so much about you know making sure that
you have.
You know you talk about yourbigger why and you know that you
have that support system andthat you get away from that
people pleasing attitude and gofor more of the.
You know do that hundred, nochallenge.
I thought that was so uniqueand so um.
I'm sure my listeners havelearned so much for today.
So thank you.
Lidia (42:42):
Thank you.
Thank you, it was a pleasure.
Alyssa (42:44):
Yeah, and so for everyone listening.
Thank you so much for tuning inAll of Lydia's show notes.
Lydia's links are in the shownotes of this episode.
Make sure to check them out.
If you did love this episodeand you want to share your
thoughts, please message me onInstagram.
My handle is Alyssa Valseri OBMon Instagram.
The link is in the show notesas well, and I would love to
(43:06):
hear your thoughts of what yougot from this episode.
Thanks again for listening andI'll see you next time on
another brilliant idea.
Thanks for tuning into thisepisode of Brilliant Ideas.
If you love the show, be sureto leave a review and follow me
on Instagram for even moreinsider tips and inspiration.
Ready to bring your next big,brilliant idea to life?
(43:27):
Visit AlyssaVelsercom forresources, guidance and
everything you need to startcreating something amazing.
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