August 19, 2025 • 33 mins
How can you share your personal story in your business without oversharing? In this powerful conversation, brand strategist Lisa Borin Miller, founder of Intentional Brand School, shares how to use vulnerability safely to build a brand that truly connects.
If you’re a health or wellness practitioner who’s walked your healing journey, your personal story can be one of your most powerful brand assets—when used with intention. Lisa explains why clients don’t just want expertise; they want to know you’ve been where they are.
You’ll learn Lisa’s practical framework for deciding what to share, including:
- How to identify the moments in your journey that align with your clients’ needs
- The four essential questions to ask before you tell a personal story
- Why safe vulnerability builds trust and attracts the right clients
Lisa also opens up about how her experience with loss reshaped her professional path, deepened her empathy, and helped her guide others through sensitive topics with care. She introduces the concept of post-traumatic growth and how transforming your hardest moments can naturally align you with the people who most need your help.
Take Lisa’s free Brand Magic Quiz at brandmagicquiz.com to discover how to integrate your story into your brand with authenticity and confidence.
Connect with Lisa:
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Lisa (00:00):
I think so too, and I think we often.
When we're going throughsomething, what we want more
than anything isn't necessarilyan expert who can talk to us
about a topic.
What we want more than anythingis someone who's been there.
Alyssa (00:14):
Welcome to Brilliant Ideas, the podcast that takes
you behind the scenes of some ofthe most inspiring digital
products created by solopreneursjust like you.
I'm your host, alyssa, adigital product strategist who
helps subject matter expertsgrow their business with online
courses, memberships, coachingprograms and eBooks.
If you're a solopreneur withdreams of packaging your
expertise into a profitabledigital product, then this is
(00:37):
the podcast for you.
Expect honest conversations ofhow they started, the obstacles
they overcame, lessons learnedthe hard way and who faced the
same fears, doubts andchallenges you're experiencing,
from unexpected surprises tobreakthrough moments and
everything in between.
Tune in, get inspired and let'sspark your next big, brilliant
idea.
What if your brand wasn't justa business asset but a mirror of
(00:58):
who you've become?
This week on Brilliant Ideas,I'm joined by Lisa Boren Miller,
a brand strategist and founderof Intentional Brand School.
Lisa helps entrepreneurs shapebrands that don't just look good
, they feel true.
In this episode, we explore howidentity, storytelling and even
grief can shape the soul ofyour business.
If you ever felt like brandingis out of sync with your
(01:20):
personal growth, or like you'veoutgrown the image you once
built, this conversation willchallenge you to reimagine
branding as a deeply human andhealing act, let's get into it.
Welcome to the show.
Lisa (01:32):
Lisa, thank you for being here.
Thanks so much for having me,alyssa.
I've been looking forward tothis.
Alyssa (01:37):
I am, and I'm excited to be here.
You know, just a few weeks agoI was having a conversation with
a client and she was concernedabout how much she should be
sharing her personal journey andI think this speaks to all
entrepreneurs.
But specifically, you knowhealth and wellness
practitioners as well who haveexperienced their own health
struggles.
Now, many of them struggle onwhere to draw the line between
(01:58):
personal and professionalstories they share on social
media.
I want your advice on this.
What framework or guidingquestions do you use to help
them decide which personalstories to share without feeling
like they're sharing too much?
Lisa (02:14):
This is such a great question and I love that you
brought it up and that you'retalking about it with your
clients.
So the first thing I would sayis social media is a really
tricky place, and what happenson social media is we can often
be tempted to overshare becausewe're sharing on the fly.
So there's a lot of pressure tobe candid on social media and a
(02:38):
lot of that can be just becausewe're responding to other
people and we're wanting toshare what's relevant for us.
But I would say social media isprobably the place that we're
most at risk of oversharing.
So the way that I wouldapproach this with my clients is
a little bit different, and sothat's with brand development,
(02:58):
and my passion is really aboutsharing identity, right.
So who people are, and whopeople are has a lot to do with
what they've lived through.
So one of the first things thathappens when I meet with a
client is we take a look attheir story.
So we end up sitting down anddoing a strategy, call about
(03:22):
where they have come from, andso often that starts out with
education.
You know it may start outearlier, like things in
childhood sometimes,particularly wellness
practitioners.
They may have had reallylife-changing experiences early
on that have led them down acertain educational path right.
So often we think about peoplein a healing industry.
(03:44):
As you mentioned, it comes froma personal experience of
transformation they've had.
So when we sit down, we listento the story, we think about
these key moments on their paththat have led them to where they
are, and so that would reallybe step one, and step two would
(04:04):
be we think a little bit moreabout what is it that they want
to do in the world now, becausea lot of times when people are
coming to me, it's because theyhave either grown through
something or they're at a pivotpoint in their career where they
want to do something new.
So that's another aspect of thepersonal story that we're
(04:25):
looking at.
But now we're looking at itthrough the lens of mission what
are you aiming to accomplish?
And then the third step of thatand we can break these down I'm
giving you kind of like anoverview, but we can break these
down in a lot more detail andthen the third step of that
would be who are they wanting toserve?
And so, thinking about what arein order to serve a mission
(04:48):
usually we're going to beworking with other people and so
thinking a lot more in depthabout what are those people,
what transformation are youoffering to those people?
And so that's really where itall comes together, because we
find out the parts that are mostrelevant to our professional
stories by looking at themoments of our personal stories
(05:12):
that align with the needs of ourclients and their
transformation.
So another way of saying thatmore simply would be you are
often guiding your clientsthrough a transformation that
you've already been through,right, and so those key moments
on your story, whether they weretypically our transformative
(05:34):
moments, are going to be throughour lived experience, through
our personal stories, the waythat events in our life have
unfolded and shaped us, and if aclient is going to trust you to
guide them through something,one of the ways that you can
build trust is by letting themknow hey, I've been there too.
Alyssa (05:56):
I love everything that you said here.
You know that you work withyour clients, with, and that's
(06:25):
all that you share on socialmedia.
How do you kind of make that?
Because if you give somebody aplatform and you just go word
vomit all over it, just it, itdoesn't um, they don't know,
kind of what the cap is or whatthey.
They have all these stories,but like, I, I guess, walk me
(06:49):
through like a, an example oflike, so what I'm trying to say
is that, like you know, if theyhave all these stories that
you've worked with them on, arethose the only stories that they
show on social media?
Or does that, or like, how doesit work?
Lisa (07:08):
like I'm trying to think I love, I totally get what you're
saying and I love that you'reasking this because, um, is it
okay if I answer?
Alyssa (07:15):
now, yeah, yeah, yeah, no, of course, because, like for
for myself, like I'm more oflike a logical person, so it's
like I need guidance as to likewhat, how many stories?
And do the stories they're,like they're aligned with my
brand, and then, like, I'mtrying, this is hard.
Lisa (07:34):
Yeah, yeah, I totally get what you're saying.
Yeah, um, what I would say tothat is I really like how I hear
what you're asking for.
I think what I hear you askingfor is how do we make this
really practical and easy on aday-to-day basis in terms of
decision making, right whenyou're on the fly, and so, yes,
(07:56):
so I think what I would saythere is.
I think it's so great you askedthis because we started out
with the big picture, like howdo we decide what's relevant
overall?
So typically what we do withthat step is we focus first on
an about page.
Now I know that might seem kindof like unrelated from social
media, but I will connect it foryou in terms of why it matters,
because when we write thatabout page, it gives us a
(08:20):
framework that's contained.
So we're sort of like here'sthe story, start to finish, in
terms of our purposes, for howwe're going to present ourselves
, to best connect with potentialclients on website, but also to
really honor yourself and yourprofessional growth and your
personal growth, to make yourwork meaningful for you.
Sitting down and writing thatstory, kind of start to finish
(08:43):
for one page, is a nice way ofhaving something accomplished.
So once that's done, we want tothink about now how do we take
this and break it into smallermarketing chunks, and so social
media would be like one aspectof marketing and, as we talked
(09:04):
about in the beginning, it tendsto be the most personal.
So what I would typically dowith the client is we would make
a bit of a social media plan.
So we would say these are theneeds of our clients, these are
the types of clients we want toconnect to what is going to be.
To go back to the social mediapiece, we're working with these
(09:25):
smaller marketing chunks and weneed to decide who we're going
to be speaking to.
So then we can break it downinto sort of like a point form
list.
We may know everybody's story isunique.
We may know we have five keyaspects of our story that we
really need to cover.
It may be why did you chooseyour career path in the first
place.
It may be something personalthat's happened to you that
(09:47):
resulted in a lot of growth.
It may be why did you have achange from what you were doing
before to what you're doing now,and so what we would do is we
would sort of, from a contentplanning perspective, break down
a few key points that we couldtalk about with each of those,
and we have to remember that wedon't need to share the whole
(10:10):
story every single time reallybig, complicated conversation
about how do we plan content.
But essentially, if I wereworking with a client, I would
say these are our goals, theseare our communication pillars,
these are potential topics wehave and I would say your best
bet is to stick within that andthat will help you feel that
(10:36):
you've not overshared, thatyou're sticking within what's
relevant.
Now I'll take that one stepfurther.
Sometimes it's useful to have alittle checklist right, so we
may, like yesterday I'll justuse yesterday, yesterday, in
terms of when we're filming.
This was Mother's Day.
Maybe we're going to go onsocial media and do something
(10:57):
really candid for Mother's Day.
I myself did that yesterday.
I went on and I shared a postthat was relatively personal
yesterday.
So in my mind, this is thechecklist that I'm going to use
for myself.
Am I sharing something that'shealed or is this still an
ongoing source of discomfort inmy life?
Because if it is, I'm going tothink twice.
(11:21):
Another thing I would think isdo I feel completely safe or is
there any part of me that feelsexposed.
And if I feel overly exposed,I'm not going to hit publish,
I'm going to dial it back.
Another one would be um, does itinvolve others?
Like, is this my story to tell,or am I now sharing on behalf
(11:44):
of someone else that may not becomfortable with it?
And can I do so by keeping themanonymous or by not outing
something overly personal forsomeone else?
That would be a no-go for me.
And another one would be like,let's just do one more recheck.
Does this support my mission?
Does this support my people?
(12:05):
And if all those things are yes, like, or you know, if the ones
that need to be yes, does itsupport your mission and your
calling and your people?
If that's a yes, then I thinkyou know you're pretty good to
go as long as you feel safe, aslong as you don't feel
overexposed.
But if you ever feel likeyou're pretty good to go as long
as you feel safe, as long asyou don't feel overexposed, but
(12:26):
if you ever feel like you're inthat space of I feel overexposed
, then I simply wouldn't do it.
Alyssa (12:31):
I love that, I like the idea of a social media plan and
I like the idea of a checklist,because there could be a story
that you want to share, butyou're just unsure if it's
appropriate for even the channelthat you're working on, because
I think, with Instagram isdifferent than LinkedIn or
YouTube or you know, and so theyall, or TikTok, you know it's
they're all very distinct anddifferent, and so sharing might
(12:53):
be different based on whatmarketing channel you're using.
Lisa (12:57):
Right, I agree, and I think also our clients are going
to be so different.
So if you're working withpostpartum moms, the way that
you speak to them, the way thatyou're, those types of stories
you're going to be telling aregoing to be very different than
if you're speaking to, you know,like corporate lawyers, going
through a professional challengeor a conflict with a colleague
(13:21):
or dealing with back pain, andso it's really about
understanding as well and Ithink you touched on this in
such a great way with thinkingabout the platform and also then
who is on that platform,because I think that's sometimes
what gets tricky.
The thing with social media isthat I think this is part of
(13:41):
what can leave us exposed.
If we knew that only thespecific clients that we want to
hear our story will be readingit, we'd probably tend to feel
pretty safe, but we may feellike, okay, and then there's
that person I feel like I have abit of tension with, or my, my
uncle, bob, might also bereading this, and it's a bit of
(14:02):
a place of like many, manypeople gathering, and so we
can't always decide who gets tohear what we say.
Right, in a context like socialmedia, it's just everybody
that's there can hear it.
And that's, I think, the weirdthing about that kind of
communication.
That leaves me feeling like theguidelines are useful, like
(14:24):
would I be okay if my Uncle Bobread this?
Or would I be okay if myneighbor down the street read
this?
Would that still leave mefeeling safe?
And I think those are questionsthat are really worth
considering before we share.
Alyssa (14:36):
For sure I think, and just acknowledging that you know
, for sure I think, and justacknowledging that you know
(15:02):
there's those people who youknow pass judgment and, can you
know, can leave those really notso nice comments, and it just
makes you, you know, that wouldquestion, even for me, that
would make me question should Ibe sharing this, even if there's
a possibility that someonecould come across this and ruin
what I just shared?
So I mean and and this kind ofgoes back to this whole idea,
(15:26):
that, or I guess the whole, notso much a problem, but if you're
more of a private person andyou want to share your story but
you're not sure of how it'sgoing to be perceived and like
how I mentioned with the, thenegative comments negative
comments Can you walk me throughlike a specific example from
your own work when you chose toshare like a vulnerable moment,
how has that shifted yourrelationship with your own
(15:48):
clients?
Lisa (15:50):
Yeah, absolutely.
I think this is a reallyimportant question.
And the one other thing I wouldsay just before I dive into my
personal story, one otherconsideration that touches on
maybe the first part of yourquestion, which is like feeling
overly exposed.
Another thing that may bereally important for your
specific listeners in health andwellness is just, you know the
(16:12):
professional guidelines thatthey're bound to work with it,
and so sometimes that may meanthat they can't share things
like testimonials in the worldof like psychologists, for
example, and they can'tobviously share client stories,
and so there is a specific limitto what can and can't share.
So, depending on the industryyou're in, it may look a little
(16:33):
different.
For me personally, um, I'm notgoverned by a body that says I
can't share things, butobviously I keep client
information confidential.
I'm always really respectful ofthat, as I think all
professionals tend to be whenthey're sharing.
Never come across somebodythat's not.
But an example for me would bedefinitely one of the big pivot
(16:58):
points in my life was umstillbirth, you know, the loss
of my second daughter.
Um, I had a a really horrendousum hemorrhage, at the same time
a near-death experience, and itresulted in a very long
physical recovery for me, aswell as a very long mental
(17:20):
recovery for me, a period ofgrief.
That was really difficult andat the same time I was trying to
run my business, raise a littlegirl, all the things, and then
that led to also years ofsecondary infertility and things
like that.
So for me that was alife-changing thing that
(17:44):
happened that obviously I neededto address with my clients and
my community, because you can'tjust disappear, and I think it's
really important for people tounderstand the things that we
are facing.
So for me personally, there'sbeen the dealing with that.
Like I said, is it healed?
So what I shared initiallylooked different.
(18:05):
Obviously, there's a part therethat's just.
I simply need to share thatthis is unfolding because this
impacts my work hours and myability to take on clients,
things like that.
But later on on my journey andI think this is what I see
unfold for actually a lot of myclients it's now that I've lived
through this I'm not thinkingso much about how what I share
(18:28):
is perceived Because, like to behonest with you, grief is a
really tricky topic and lots ofpeople don't necessarily want to
hear on their social mediafeeds about things like
stillbirth or grief and loss,like it's not a light topic, but
what happened was that Istarted recognizing that this
(18:51):
had this shift in my life, hadalso profoundly changed my
professional trajectory.
It had also given me a wholebunch of new skills, interests,
connections that made my careerpath look really different than
it had before, and so for methat that became okay.
I'm suddenly being asked toshare tender stories, stories of
(19:17):
other people's growth.
I'm being asked to do projects,maybe for nonprofits, where we
have to talk about trauma, wehave to talk about grief, and
they need somebody who can do itin a sensitive way, and so the
fact that I'm sharing, that Ihave this experience is actually
aligning me with the people whoneed what I can do now.
It's moving me into a moremeaningful place of work, but
(19:43):
also a place that allows me togrow.
And I read this.
I actually heard this reallyfascinating stat just this
morning, which was that it wasby Dr Dawson Church, and he said
that for every person thatlives through a traumatic
experience that we would expectthat they would develop
(20:04):
post-traumatic stress disorder,ptsd Two out of three of those
people actually don't developPTSD.
They develop post-traumaticgrowth, and so the majority of
people who are facing bigchallenges.
They want to grow from it, andeven those that have PTSD, I
would say, down the road there'salways going to be that growth.
(20:27):
So our careers are not immunefrom that.
And I think that if we canallow ourselves to recognize, we
can never control how othersperceive us and we can never
control who wants to hear ourstory, who doesn't, but we can
control the meaningful ways thatwe share and we can control how
(20:48):
we start aligning ourselveswith the people who actually
need what we are uniquelyequipped to do now.
Aligning ourselves with thepeople who actually need what we
are uniquely equipped to do now.
And I think that that is wherevulnerability becomes a really
worthwhile trade-off, becausenow you're saying it's not about
perception and it's not aboutfear.
It's not about are they goingto say something negative about
me or how will they think aboutme.
(21:08):
Because that really is kind ofpast stuff.
That's sort of like how willpeople from my past perceive me?
That really is kind of paststuff.
That's sort of like how willpeople from my past perceive me?
It's more about what am Ialigning myself with now?
That is right for the thingsthat I can keep growing into and
who are those people who wantthat story, need that story, can
benefit from that story.
Alyssa (21:27):
I agree and I think that's beautiful.
Thank you what you just saidand I'm so sorry for your loss.
Lisa (21:33):
Thank you.
Alyssa (21:34):
It's really, really difficult and you know I totally
agree with this.
Like you know, I come frommyself a traumatic childhood and
I think I you know what thatdoctor had.
That's a really good way.
You know, I think I've, I thinkpeople who have traumatic lived
experiences I I don't think Imean yes, I think there is some
(21:55):
PTSD there, but there is a lotof growth I find that I am so
much more resilient against.
It makes me tough and I think ifI didn't experience those
things, it would have.
I mean, I'll say that that'severyone's experience, but for
me personally, I think it mademe tough, it made me, uh, street
(22:19):
smart.
It made me more aware of myselfand also thinking to myself like
, as I grow and you know, am Ibecoming more like who do I want
to be in this world and how doI want to treat other people?
And so I think it just made memore self-aware, which is an
(22:39):
essentially growth and maturingand realizing and underneath all
of that, I think that alignsgreat with you know, my mission,
my values, and I think I likewhat you said about your stories
, become not just something tofear, to share, but it can help
others heal as well, um, I meanfor my, I think I would say for
(23:03):
my business um, I don't, I don'tsee, I don't haven't really
talked about the traumatic partsof, of, you know, my life and
my lived experience, but I cansee how that experiences could
be.
It could bring opportunity toconnect with other people,
because I haven't reallyexplored that part yet.
(23:24):
But I think for my listeners,who you know are health and
wellness professionals they haveexperienced sometimes severe
traumatic experiences thatsharing could be the door that
opens a lot of that opportunitywith helping their clients right
yeah, and so I think so too.
Lisa (23:48):
I think so too, and I think we often, when we're going
through something, um, what wewant more than anything isn't
necessarily an expert who cantalk to us about a topic.
What we want more than anythingis someone who's been there and
and who we can trust, becausewe know that they have been
there, they've gone through itand that gives them a deeper, a
(24:09):
deeper level of understandingthan somebody who has only read
about something in the book.
Alyssa (24:15):
And it's funny because I have I mean, I know a lot of
clients who say that you knowtheir clients.
I think, with health andwellness professionals, a lot of
their clients go to you, knowthey go to doctors and the
doctors just dismiss theirfeelings.
But when they actually talk tothe health and wellness like the
(24:35):
holistic nutritionists or thedietitians, they finally get the
answers that they're lookingfor, because they feel seen and
heard.
Lisa (24:43):
Right.
Yeah, I think that's a reallyvalid point, absolutely.
Alyssa (24:47):
And so what would you say are the most common pitfalls
you've seen kind ofpractitioners encounter when
they try to be vulnerable, andhow can they kind of avoid that,
I would say, those pitfalls,while still trying to, while
still feeling like they'respeaking from an authentic
experience?
Lisa (25:05):
Well, in terms of the work that I do with clients, I will
say this whenever we launch I'venever had anybody come back and
say I wish I hadn't shared that.
I've never had anybody say itcame back to bite me or anything
.
I think that the people who dothis work and use this process,
(25:28):
they tend to come back and saythings like I had a client that
found me online today and theyknew I was the right person for
them.
I'm thinking about a naturopathclient of mine, for example.
They looked at a whole bunch ofsites and they knew right away
that I was the right one forthem.
They kept coming back to mysite and a lot of that is
because of the story.
(25:48):
What I see outside of that interms of people who maybe
haven't done this work and whojust start kind of sharing off
the cuff and I only see thiskind of this is just my own lens
.
Being on social media.
I sometimes might see thingsthat I feel like like if
(26:08):
somebody over shares, it leavesme with the feeling that I'm
uncomfortable.
You know, which I think isreally interesting.
I think that we can perceive um, when somebody has overshared
because they're not fullygrounded in the information and
it may come across as overly raw, for lack of a better word, but
(26:30):
when we use these guidelinesand we sort of think about, is
it healed, what's the purpose,why am I sharing this, then we
actually are sharing for othersrather than sharing for
ourselves, and I think that's akey difference.
Right Like when somebody goeson social media and shares
something really raw, there canbe an element of I'm sharing
this for me and that's okay.
(26:53):
I'm not criticizing people whodo that, but from a professional
perspective, that might be thedifference where it's like am I
sharing this for the benefit ofothers to grow from, and does it
feel like it's coming from agrounded, centered place of me
being a healing practitioner oran expert or whatever it is you
(27:14):
need to be in your professionalrole, versus am I just sharing
this?
Alyssa (27:18):
to vent.
Wow, I love this because, fromwhat I've learned from
storytelling is that you shouldtry to tie it back into what
you're doing for others.
You know, I've seen manyclients, or even just like
influencers, who are justtalking about themselves but
(27:39):
they're not tying it to whatthey do and it's completely
random and I'm just thinking,well, okay, like that, but I
don't see like the relevancy,and I and I liked that point
that you said like they'resharing about themselves but not
the purpose is for others.
So that's a really great pointthere.
(28:00):
And so, as we kind of concludethis interview, where can my
listeners find you online andcan you tell me more about your
services and what you offer?
Lisa (28:12):
Absolutely yes, thanks for asking.
So they can find me at twoplaces Well, several places, but
the two that would probably beeasiest are
wonderspacecreativecom, which ismy client site.
So I feature a lot of my clientwork there and all of my
services related to branding,communications and design, and
(28:34):
then my personal site, where Ido share a little bit more.
For example, if someone wantedto check out, like, how did she
share her about page?
That would belisaboriemillercom.
And then my about page is thereand you can see, for example,
there I do share unique aspectsof my story and I touch on some
of the grief and loss that I'vebeen through, while kind of
(28:55):
weaving it through aprofessional narrative.
So even if someone's justcurious about, I'm not saying
I've done it perfectly at all,that's not what I'm saying.
But I'm saying if after aconversation, someone is like,
what does that even look like?
That's how I approached it formyself and in terms of the
services that I offer it formyself and in terms of the
(29:19):
services that I offer, I dothings like a really easy place
to start.
I have a couple of really easyplaces to start.
Maybe I'll start there.
One would be this quiz that Ihave that's called the brand
magic quizcom.
It's a really fun quiz thathelps you identify the why of
your work, and so what I find isa lot of people that want to do
brand development work or thisbrand story work.
(29:41):
They come in thinking aboutwhat is it they do, and so that
is really important.
So you might say I'm anaturopath or I'm a therapist
Great but a lot of times peoplehave assumptions about the why
that they do the work.
And what I've learned from thisquiz is I did it myself.
I found myself really surprisedbecause I've always, you know,
(30:04):
centered my education oncreativity.
I've worked in the creativeindustry for a long time.
I assumed I would be thecreator, but what I realized was
I'm actually the healer.
So my own quiz surprised me,and it made so much sense for me
when I think about thisconversation that we're having
today and the transformativeaspect of storytelling, and I
(30:26):
think that that's something.
So it's just a two-minute quizon my website.
It's completely free Ifsomeone's curious.
I've had therapists thatactually wind up being
innovators, and so it just givesyou a little bit more
information and then the resultswill walk you through.
How can you specificallyintegrate those meaningful
aspects of your story into yourbrand and it gives you examples
(30:49):
of types of imagery you coulduse.
So that's just a really free,easy place to start of types of
imagery you could use.
So that's just a really free,easy place to start.
And then I do also do like anaudit for people, if they simply
have questions like hey, lisa,this is my site, do you have any
feedback?
That's like a $49 offer, superaccessible for people, and then
(31:11):
for larger offers.
I do branding for solopreneursand we have a package set up for
them to really understand andlook at how do we build out your
identity and do all the thingswe talked about today, and so
that can be for solopreneurs.
Or then we have custom packagesfor smaller businesses or
organizations as well, andthat's where we look at things
(31:35):
like not just the languageaspects of the story, but then
how do we share those visually?
How do we share those?
Because branding, I think, isone of those areas that we tend
to think about as 2D.
We tend to think about it aslike marketing, but branding is
really who we are, and how do weshare that across everything we
(31:57):
share?
How do we share that for clientexperience.
How do we share that throughour client-facing spaces?
How do we share that?
And so doing that work issomething that I love to do, and
those are a few of the doorwaysthat people can find me and
enter into that if they'reinterested.
Alyssa (32:13):
That's great, amazing.
Well, thank you so much, lisa,for coming on to the show today.
I will make sure so, if youlook at the show notes of this
episode, you're going to findall of the links to everything
Lisa, so you can connect withher directly.
And thank you so much, lisa,for sharing your strategies with
us.
Lisa (32:31):
Thank you so much, lisa, for sharing your strategies with
us.
Thank you so much for having me.
Alyssa (32:34):
I really enjoyed speaking with you, alyssa yeah,
for everyone listening.
Thank you for tuning in.
If you love this episode,please message me on Instagram
my handle is Alyssa BellisarioOBM and share your thoughts on
this conversation and how itlanded for you.
Thanks again for listening andI'll see you next time on
another brilliant idea.
Thanks for tuning in to thisepisode of Brilliant Ideas.
(32:54):
If you love the show, be sureto leave a review and follow me
on Instagram for even moreinsider tips and inspiration.
Ready to bring your next big,brilliant idea to life?
Visit AlyssaVelsercom forresources, guidance and
everything you need to startcreating something amazing.
I think so too, and I think we often.
When we're going throughsomething, what we want more
than anything isn't necessarilyan expert who can talk to us
about a topic.
What we want more than anythingis someone who's been there.
Alyssa (00:14):
Welcome to Brilliant Ideas, the podcast that takes
you behind the scenes of some ofthe most inspiring digital
products created by solopreneursjust like you.
I'm your host, alyssa, adigital product strategist who
helps subject matter expertsgrow their business with online
courses, memberships, coachingprograms and eBooks.
If you're a solopreneur withdreams of packaging your
expertise into a profitabledigital product, then this is
(00:37):
the podcast for you.
Expect honest conversations ofhow they started, the obstacles
they overcame, lessons learnedthe hard way and who faced the
same fears, doubts andchallenges you're experiencing,
from unexpected surprises tobreakthrough moments and
everything in between.
Tune in, get inspired and let'sspark your next big, brilliant
idea.
What if your brand wasn't justa business asset but a mirror of
(00:58):
who you've become?
This week on Brilliant Ideas,I'm joined by Lisa Boren Miller,
a brand strategist and founderof Intentional Brand School.
Lisa helps entrepreneurs shapebrands that don't just look good
, they feel true.
In this episode, we explore howidentity, storytelling and even
grief can shape the soul ofyour business.
If you ever felt like brandingis out of sync with your
(01:20):
personal growth, or like you'veoutgrown the image you once
built, this conversation willchallenge you to reimagine
branding as a deeply human andhealing act, let's get into it.
Welcome to the show.
Lisa (01:32):
Lisa, thank you for being here.
Thanks so much for having me,alyssa.
I've been looking forward tothis.
Alyssa (01:37):
I am, and I'm excited to be here.
You know, just a few weeks agoI was having a conversation with
a client and she was concernedabout how much she should be
sharing her personal journey andI think this speaks to all
entrepreneurs.
But specifically, you knowhealth and wellness
practitioners as well who haveexperienced their own health
struggles.
Now, many of them struggle onwhere to draw the line between
(01:58):
personal and professionalstories they share on social
media.
I want your advice on this.
What framework or guidingquestions do you use to help
them decide which personalstories to share without feeling
like they're sharing too much?
Lisa (02:14):
This is such a great question and I love that you
brought it up and that you'retalking about it with your
clients.
So the first thing I would sayis social media is a really
tricky place, and what happenson social media is we can often
be tempted to overshare becausewe're sharing on the fly.
So there's a lot of pressure tobe candid on social media and a
(02:38):
lot of that can be just becausewe're responding to other
people and we're wanting toshare what's relevant for us.
But I would say social media isprobably the place that we're
most at risk of oversharing.
So the way that I wouldapproach this with my clients is
a little bit different, and sothat's with brand development,
(02:58):
and my passion is really aboutsharing identity, right.
So who people are, and whopeople are has a lot to do with
what they've lived through.
So one of the first things thathappens when I meet with a
client is we take a look attheir story.
So we end up sitting down anddoing a strategy, call about
(03:22):
where they have come from, andso often that starts out with
education.
You know it may start outearlier, like things in
childhood sometimes,particularly wellness
practitioners.
They may have had reallylife-changing experiences early
on that have led them down acertain educational path right.
So often we think about peoplein a healing industry.
(03:44):
As you mentioned, it comes froma personal experience of
transformation they've had.
So when we sit down, we listento the story, we think about
these key moments on their paththat have led them to where they
are, and so that would reallybe step one, and step two would
(04:04):
be we think a little bit moreabout what is it that they want
to do in the world now, becausea lot of times when people are
coming to me, it's because theyhave either grown through
something or they're at a pivotpoint in their career where they
want to do something new.
So that's another aspect of thepersonal story that we're
(04:25):
looking at.
But now we're looking at itthrough the lens of mission what
are you aiming to accomplish?
And then the third step of thatand we can break these down I'm
giving you kind of like anoverview, but we can break these
down in a lot more detail andthen the third step of that
would be who are they wanting toserve?
And so, thinking about what arein order to serve a mission
(04:48):
usually we're going to beworking with other people and so
thinking a lot more in depthabout what are those people,
what transformation are youoffering to those people?
And so that's really where itall comes together, because we
find out the parts that are mostrelevant to our professional
stories by looking at themoments of our personal stories
(05:12):
that align with the needs of ourclients and their
transformation.
So another way of saying thatmore simply would be you are
often guiding your clientsthrough a transformation that
you've already been through,right, and so those key moments
on your story, whether they weretypically our transformative
(05:34):
moments, are going to be throughour lived experience, through
our personal stories, the waythat events in our life have
unfolded and shaped us, and if aclient is going to trust you to
guide them through something,one of the ways that you can
build trust is by letting themknow hey, I've been there too.
Alyssa (05:56):
I love everything that you said here.
You know that you work withyour clients, with, and that's
(06:25):
all that you share on socialmedia.
How do you kind of make that?
Because if you give somebody aplatform and you just go word
vomit all over it, just it, itdoesn't um, they don't know,
kind of what the cap is or whatthey.
They have all these stories,but like, I, I guess, walk me
(06:49):
through like a, an example oflike, so what I'm trying to say
is that, like you know, if theyhave all these stories that
you've worked with them on, arethose the only stories that they
show on social media?
Or does that, or like, how doesit work?
Lisa (07:08):
like I'm trying to think I love, I totally get what you're
saying and I love that you'reasking this because, um, is it
okay if I answer?
Alyssa (07:15):
now, yeah, yeah, yeah, no, of course, because, like for
for myself, like I'm more oflike a logical person, so it's
like I need guidance as to likewhat, how many stories?
And do the stories they're,like they're aligned with my
brand, and then, like, I'mtrying, this is hard.
Lisa (07:34):
Yeah, yeah, I totally get what you're saying.
Yeah, um, what I would say tothat is I really like how I hear
what you're asking for.
I think what I hear you askingfor is how do we make this
really practical and easy on aday-to-day basis in terms of
decision making, right whenyou're on the fly, and so, yes,
(07:56):
so I think what I would saythere is.
I think it's so great you askedthis because we started out
with the big picture, like howdo we decide what's relevant
overall?
So typically what we do withthat step is we focus first on
an about page.
Now I know that might seem kindof like unrelated from social
media, but I will connect it foryou in terms of why it matters,
because when we write thatabout page, it gives us a
(08:20):
framework that's contained.
So we're sort of like here'sthe story, start to finish, in
terms of our purposes, for howwe're going to present ourselves
, to best connect with potentialclients on website, but also to
really honor yourself and yourprofessional growth and your
personal growth, to make yourwork meaningful for you.
Sitting down and writing thatstory, kind of start to finish
(08:43):
for one page, is a nice way ofhaving something accomplished.
So once that's done, we want tothink about now how do we take
this and break it into smallermarketing chunks, and so social
media would be like one aspectof marketing and, as we talked
(09:04):
about in the beginning, it tendsto be the most personal.
So what I would typically dowith the client is we would make
a bit of a social media plan.
So we would say these are theneeds of our clients, these are
the types of clients we want toconnect to what is going to be.
To go back to the social mediapiece, we're working with these
(09:25):
smaller marketing chunks and weneed to decide who we're going
to be speaking to.
So then we can break it downinto sort of like a point form
list.
We may know everybody's story isunique.
We may know we have five keyaspects of our story that we
really need to cover.
It may be why did you chooseyour career path in the first
place.
It may be something personalthat's happened to you that
(09:47):
resulted in a lot of growth.
It may be why did you have achange from what you were doing
before to what you're doing now,and so what we would do is we
would sort of, from a contentplanning perspective, break down
a few key points that we couldtalk about with each of those,
and we have to remember that wedon't need to share the whole
(10:10):
story every single time reallybig, complicated conversation
about how do we plan content.
But essentially, if I wereworking with a client, I would
say these are our goals, theseare our communication pillars,
these are potential topics wehave and I would say your best
bet is to stick within that andthat will help you feel that
(10:36):
you've not overshared, thatyou're sticking within what's
relevant.
Now I'll take that one stepfurther.
Sometimes it's useful to have alittle checklist right, so we
may, like yesterday I'll justuse yesterday, yesterday, in
terms of when we're filming.
This was Mother's Day.
Maybe we're going to go onsocial media and do something
(10:57):
really candid for Mother's Day.
I myself did that yesterday.
I went on and I shared a postthat was relatively personal
yesterday.
So in my mind, this is thechecklist that I'm going to use
for myself.
Am I sharing something that'shealed or is this still an
ongoing source of discomfort inmy life?
Because if it is, I'm going tothink twice.
(11:21):
Another thing I would think isdo I feel completely safe or is
there any part of me that feelsexposed.
And if I feel overly exposed,I'm not going to hit publish,
I'm going to dial it back.
Another one would be um, does itinvolve others?
Like, is this my story to tell,or am I now sharing on behalf
(11:44):
of someone else that may not becomfortable with it?
And can I do so by keeping themanonymous or by not outing
something overly personal forsomeone else?
That would be a no-go for me.
And another one would be like,let's just do one more recheck.
Does this support my mission?
Does this support my people?
(12:05):
And if all those things are yes, like, or you know, if the ones
that need to be yes, does itsupport your mission and your
calling and your people?
If that's a yes, then I thinkyou know you're pretty good to
go as long as you feel safe, aslong as you don't feel
overexposed.
But if you ever feel likeyou're pretty good to go as long
as you feel safe, as long asyou don't feel overexposed, but
(12:26):
if you ever feel like you're inthat space of I feel overexposed
, then I simply wouldn't do it.
Alyssa (12:31):
I love that, I like the idea of a social media plan and
I like the idea of a checklist,because there could be a story
that you want to share, butyou're just unsure if it's
appropriate for even the channelthat you're working on, because
I think, with Instagram isdifferent than LinkedIn or
YouTube or you know, and so theyall, or TikTok, you know it's
they're all very distinct anddifferent, and so sharing might
(12:53):
be different based on whatmarketing channel you're using.
Lisa (12:57):
Right, I agree, and I think also our clients are going
to be so different.
So if you're working withpostpartum moms, the way that
you speak to them, the way thatyou're, those types of stories
you're going to be telling aregoing to be very different than
if you're speaking to, you know,like corporate lawyers, going
through a professional challengeor a conflict with a colleague
(13:21):
or dealing with back pain, andso it's really about
understanding as well and Ithink you touched on this in
such a great way with thinkingabout the platform and also then
who is on that platform,because I think that's sometimes
what gets tricky.
The thing with social media isthat I think this is part of
(13:41):
what can leave us exposed.
If we knew that only thespecific clients that we want to
hear our story will be readingit, we'd probably tend to feel
pretty safe, but we may feellike, okay, and then there's
that person I feel like I have abit of tension with, or my, my
uncle, bob, might also bereading this, and it's a bit of
(14:02):
a place of like many, manypeople gathering, and so we
can't always decide who gets tohear what we say.
Right, in a context like socialmedia, it's just everybody
that's there can hear it.
And that's, I think, the weirdthing about that kind of
communication.
That leaves me feeling like theguidelines are useful, like
(14:24):
would I be okay if my Uncle Bobread this?
Or would I be okay if myneighbor down the street read
this?
Would that still leave mefeeling safe?
And I think those are questionsthat are really worth
considering before we share.
Alyssa (14:36):
For sure I think, and just acknowledging that you know
, for sure I think, and justacknowledging that you know
(15:02):
there's those people who youknow pass judgment and, can you
know, can leave those really notso nice comments, and it just
makes you, you know, that wouldquestion, even for me, that
would make me question should Ibe sharing this, even if there's
a possibility that someonecould come across this and ruin
what I just shared?
So I mean and and this kind ofgoes back to this whole idea,
(15:26):
that, or I guess the whole, notso much a problem, but if you're
more of a private person andyou want to share your story but
you're not sure of how it'sgoing to be perceived and like
how I mentioned with the, thenegative comments negative
comments Can you walk me throughlike a specific example from
your own work when you chose toshare like a vulnerable moment,
how has that shifted yourrelationship with your own
(15:48):
clients?
Lisa (15:50):
Yeah, absolutely.
I think this is a reallyimportant question.
And the one other thing I wouldsay just before I dive into my
personal story, one otherconsideration that touches on
maybe the first part of yourquestion, which is like feeling
overly exposed.
Another thing that may bereally important for your
specific listeners in health andwellness is just, you know the
(16:12):
professional guidelines thatthey're bound to work with it,
and so sometimes that may meanthat they can't share things
like testimonials in the worldof like psychologists, for
example, and they can'tobviously share client stories,
and so there is a specific limitto what can and can't share.
So, depending on the industryyou're in, it may look a little
(16:33):
different.
For me personally, um, I'm notgoverned by a body that says I
can't share things, butobviously I keep client
information confidential.
I'm always really respectful ofthat, as I think all
professionals tend to be whenthey're sharing.
Never come across somebodythat's not.
But an example for me would bedefinitely one of the big pivot
(16:58):
points in my life was umstillbirth, you know, the loss
of my second daughter.
Um, I had a a really horrendousum hemorrhage, at the same time
a near-death experience, and itresulted in a very long
physical recovery for me, aswell as a very long mental
(17:20):
recovery for me, a period ofgrief.
That was really difficult andat the same time I was trying to
run my business, raise a littlegirl, all the things, and then
that led to also years ofsecondary infertility and things
like that.
So for me that was alife-changing thing that
(17:44):
happened that obviously I neededto address with my clients and
my community, because you can'tjust disappear, and I think it's
really important for people tounderstand the things that we
are facing.
So for me personally, there'sbeen the dealing with that.
Like I said, is it healed?
So what I shared initiallylooked different.
(18:05):
Obviously, there's a part therethat's just.
I simply need to share thatthis is unfolding because this
impacts my work hours and myability to take on clients,
things like that.
But later on on my journey andI think this is what I see
unfold for actually a lot of myclients it's now that I've lived
through this I'm not thinkingso much about how what I share
(18:28):
is perceived Because, like to behonest with you, grief is a
really tricky topic and lots ofpeople don't necessarily want to
hear on their social mediafeeds about things like
stillbirth or grief and loss,like it's not a light topic, but
what happened was that Istarted recognizing that this
(18:51):
had this shift in my life, hadalso profoundly changed my
professional trajectory.
It had also given me a wholebunch of new skills, interests,
connections that made my careerpath look really different than
it had before, and so for methat that became okay.
I'm suddenly being asked toshare tender stories, stories of
(19:17):
other people's growth.
I'm being asked to do projects,maybe for nonprofits, where we
have to talk about trauma, wehave to talk about grief, and
they need somebody who can do itin a sensitive way, and so the
fact that I'm sharing, that Ihave this experience is actually
aligning me with the people whoneed what I can do now.
It's moving me into a moremeaningful place of work, but
(19:43):
also a place that allows me togrow.
And I read this.
I actually heard this reallyfascinating stat just this
morning, which was that it wasby Dr Dawson Church, and he said
that for every person thatlives through a traumatic
experience that we would expectthat they would develop
(20:04):
post-traumatic stress disorder,ptsd Two out of three of those
people actually don't developPTSD.
They develop post-traumaticgrowth, and so the majority of
people who are facing bigchallenges.
They want to grow from it, andeven those that have PTSD, I
would say, down the road there'salways going to be that growth.
(20:27):
So our careers are not immunefrom that.
And I think that if we canallow ourselves to recognize, we
can never control how othersperceive us and we can never
control who wants to hear ourstory, who doesn't, but we can
control the meaningful ways thatwe share and we can control how
(20:48):
we start aligning ourselveswith the people who actually
need what we are uniquelyequipped to do now.
Aligning ourselves with thepeople who actually need what we
are uniquely equipped to do now.
And I think that that is wherevulnerability becomes a really
worthwhile trade-off, becausenow you're saying it's not about
perception and it's not aboutfear.
It's not about are they goingto say something negative about
me or how will they think aboutme.
(21:08):
Because that really is kind ofpast stuff.
That's sort of like how willpeople from my past perceive me?
That really is kind of paststuff.
That's sort of like how willpeople from my past perceive me?
It's more about what am Ialigning myself with now?
That is right for the thingsthat I can keep growing into and
who are those people who wantthat story, need that story, can
benefit from that story.
Alyssa (21:27):
I agree and I think that's beautiful.
Thank you what you just saidand I'm so sorry for your loss.
Lisa (21:33):
Thank you.
Alyssa (21:34):
It's really, really difficult and you know I totally
agree with this.
Like you know, I come frommyself a traumatic childhood and
I think I you know what thatdoctor had.
That's a really good way.
You know, I think I've, I thinkpeople who have traumatic lived
experiences I I don't think Imean yes, I think there is some
(21:55):
PTSD there, but there is a lotof growth I find that I am so
much more resilient against.
It makes me tough and I think ifI didn't experience those
things, it would have.
I mean, I'll say that that'severyone's experience, but for
me personally, I think it mademe tough, it made me, uh, street
(22:19):
smart.
It made me more aware of myselfand also thinking to myself like
, as I grow and you know, am Ibecoming more like who do I want
to be in this world and how doI want to treat other people?
And so I think it just made memore self-aware, which is an
(22:39):
essentially growth and maturingand realizing and underneath all
of that, I think that alignsgreat with you know, my mission,
my values, and I think I likewhat you said about your stories
, become not just something tofear, to share, but it can help
others heal as well, um, I meanfor my, I think I would say for
(23:03):
my business um, I don't, I don'tsee, I don't haven't really
talked about the traumatic partsof, of, you know, my life and
my lived experience, but I cansee how that experiences could
be.
It could bring opportunity toconnect with other people,
because I haven't reallyexplored that part yet.
(23:24):
But I think for my listeners,who you know are health and
wellness professionals they haveexperienced sometimes severe
traumatic experiences thatsharing could be the door that
opens a lot of that opportunitywith helping their clients right
yeah, and so I think so too.
Lisa (23:48):
I think so too, and I think we often, when we're going
through something, um, what wewant more than anything isn't
necessarily an expert who cantalk to us about a topic.
What we want more than anythingis someone who's been there and
and who we can trust, becausewe know that they have been
there, they've gone through itand that gives them a deeper, a
(24:09):
deeper level of understandingthan somebody who has only read
about something in the book.
Alyssa (24:15):
And it's funny because I have I mean, I know a lot of
clients who say that you knowtheir clients.
I think, with health andwellness professionals, a lot of
their clients go to you, knowthey go to doctors and the
doctors just dismiss theirfeelings.
But when they actually talk tothe health and wellness like the
(24:35):
holistic nutritionists or thedietitians, they finally get the
answers that they're lookingfor, because they feel seen and
heard.
Lisa (24:43):
Right.
Yeah, I think that's a reallyvalid point, absolutely.
Alyssa (24:47):
And so what would you say are the most common pitfalls
you've seen kind ofpractitioners encounter when
they try to be vulnerable, andhow can they kind of avoid that,
I would say, those pitfalls,while still trying to, while
still feeling like they'respeaking from an authentic
experience?
Lisa (25:05):
Well, in terms of the work that I do with clients, I will
say this whenever we launch I'venever had anybody come back and
say I wish I hadn't shared that.
I've never had anybody say itcame back to bite me or anything
.
I think that the people who dothis work and use this process,
(25:28):
they tend to come back and saythings like I had a client that
found me online today and theyknew I was the right person for
them.
I'm thinking about a naturopathclient of mine, for example.
They looked at a whole bunch ofsites and they knew right away
that I was the right one forthem.
They kept coming back to mysite and a lot of that is
because of the story.
(25:48):
What I see outside of that interms of people who maybe
haven't done this work and whojust start kind of sharing off
the cuff and I only see thiskind of this is just my own lens
.
Being on social media.
I sometimes might see thingsthat I feel like like if
(26:08):
somebody over shares, it leavesme with the feeling that I'm
uncomfortable.
You know, which I think isreally interesting.
I think that we can perceive um, when somebody has overshared
because they're not fullygrounded in the information and
it may come across as overly raw, for lack of a better word, but
(26:30):
when we use these guidelinesand we sort of think about, is
it healed, what's the purpose,why am I sharing this, then we
actually are sharing for othersrather than sharing for
ourselves, and I think that's akey difference.
Right Like when somebody goeson social media and shares
something really raw, there canbe an element of I'm sharing
this for me and that's okay.
(26:53):
I'm not criticizing people whodo that, but from a professional
perspective, that might be thedifference where it's like am I
sharing this for the benefit ofothers to grow from, and does it
feel like it's coming from agrounded, centered place of me
being a healing practitioner oran expert or whatever it is you
(27:14):
need to be in your professionalrole, versus am I just sharing
this?
Alyssa (27:18):
to vent.
Wow, I love this because, fromwhat I've learned from
storytelling is that you shouldtry to tie it back into what
you're doing for others.
You know, I've seen manyclients, or even just like
influencers, who are justtalking about themselves but
(27:39):
they're not tying it to whatthey do and it's completely
random and I'm just thinking,well, okay, like that, but I
don't see like the relevancy,and I and I liked that point
that you said like they'resharing about themselves but not
the purpose is for others.
So that's a really great pointthere.
(28:00):
And so, as we kind of concludethis interview, where can my
listeners find you online andcan you tell me more about your
services and what you offer?
Lisa (28:12):
Absolutely yes, thanks for asking.
So they can find me at twoplaces Well, several places, but
the two that would probably beeasiest are
wonderspacecreativecom, which ismy client site.
So I feature a lot of my clientwork there and all of my
services related to branding,communications and design, and
(28:34):
then my personal site, where Ido share a little bit more.
For example, if someone wantedto check out, like, how did she
share her about page?
That would belisaboriemillercom.
And then my about page is thereand you can see, for example,
there I do share unique aspectsof my story and I touch on some
of the grief and loss that I'vebeen through, while kind of
(28:55):
weaving it through aprofessional narrative.
So even if someone's justcurious about, I'm not saying
I've done it perfectly at all,that's not what I'm saying.
But I'm saying if after aconversation, someone is like,
what does that even look like?
That's how I approached it formyself and in terms of the
services that I offer it formyself and in terms of the
(29:19):
services that I offer, I dothings like a really easy place
to start.
I have a couple of really easyplaces to start.
Maybe I'll start there.
One would be this quiz that Ihave that's called the brand
magic quizcom.
It's a really fun quiz thathelps you identify the why of
your work, and so what I find isa lot of people that want to do
brand development work or thisbrand story work.
(29:41):
They come in thinking aboutwhat is it they do, and so that
is really important.
So you might say I'm anaturopath or I'm a therapist
Great but a lot of times peoplehave assumptions about the why
that they do the work.
And what I've learned from thisquiz is I did it myself.
I found myself really surprisedbecause I've always, you know,
(30:04):
centered my education oncreativity.
I've worked in the creativeindustry for a long time.
I assumed I would be thecreator, but what I realized was
I'm actually the healer.
So my own quiz surprised me,and it made so much sense for me
when I think about thisconversation that we're having
today and the transformativeaspect of storytelling, and I
(30:26):
think that that's something.
So it's just a two-minute quizon my website.
It's completely free Ifsomeone's curious.
I've had therapists thatactually wind up being
innovators, and so it just givesyou a little bit more
information and then the resultswill walk you through.
How can you specificallyintegrate those meaningful
aspects of your story into yourbrand and it gives you examples
(30:49):
of types of imagery you coulduse.
So that's just a really free,easy place to start of types of
imagery you could use.
So that's just a really free,easy place to start.
And then I do also do like anaudit for people, if they simply
have questions like hey, lisa,this is my site, do you have any
feedback?
That's like a $49 offer, superaccessible for people, and then
(31:11):
for larger offers.
I do branding for solopreneursand we have a package set up for
them to really understand andlook at how do we build out your
identity and do all the thingswe talked about today, and so
that can be for solopreneurs.
Or then we have custom packagesfor smaller businesses or
organizations as well, andthat's where we look at things
(31:35):
like not just the languageaspects of the story, but then
how do we share those visually?
How do we share those?
Because branding, I think, isone of those areas that we tend
to think about as 2D.
We tend to think about it aslike marketing, but branding is
really who we are, and how do weshare that across everything we
(31:57):
share?
How do we share that for clientexperience.
How do we share that throughour client-facing spaces?
How do we share that?
And so doing that work issomething that I love to do, and
those are a few of the doorwaysthat people can find me and
enter into that if they'reinterested.
Alyssa (32:13):
That's great, amazing.
Well, thank you so much, lisa,for coming on to the show today.
I will make sure so, if youlook at the show notes of this
episode, you're going to findall of the links to everything
Lisa, so you can connect withher directly.
And thank you so much, lisa,for sharing your strategies with
us.
Lisa (32:31):
Thank you so much, lisa, for sharing your strategies with
us.
Thank you so much for having me.
Alyssa (32:34):
I really enjoyed speaking with you, alyssa yeah,
for everyone listening.
Thank you for tuning in.
If you love this episode,please message me on Instagram
my handle is Alyssa BellisarioOBM and share your thoughts on
this conversation and how itlanded for you.
Thanks again for listening andI'll see you next time on
another brilliant idea.
Thanks for tuning in to thisepisode of Brilliant Ideas.
(32:54):
If you love the show, be sureto leave a review and follow me
on Instagram for even moreinsider tips and inspiration.
Ready to bring your next big,brilliant idea to life?
Visit AlyssaVelsercom forresources, guidance and
everything you need to startcreating something amazing.
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