September 9, 2025 • 30 mins
Creating a successful digital product takes more than great content—it requires strategic copy that turns browsers into buyers. In this episode of Brilliant Ideas, Gina Whitehouse, conversion copywriter and host of the 7-Figure Copy Podcast, shares her journey and explains why the right messaging can make or break your sales.
Here’s what you’ll learn from Gina in this episode:
- The pivotal moment when Gina realized that sales pages are the key to product success
- Why beautiful websites often fail without copy that speaks to your audience’s struggles and needs
- The importance of your “vehicle”—how to clearly communicate what makes your offer unique
- How freebie swaps with aligned businesses outperformed expensive Facebook ad campaigns
- Why your About Page is your hidden sales page—52% of homepage visitors go there next
- The mindset shift needed for long-term entrepreneurial and digital product success
- Why you shouldn’t give up too quickly—give your product at least six months to gain traction
- The value of serving early customers exceptionally well to generate strong testimonials that sell
If you’ve struggled with underperforming digital products, this episode provides actionable insights on copywriting, sales pages, and messaging that actually convert.
Connect with Gina:
Send me a text if you loved this episode!
Rate, Review, & Follow on Apple Podcasts
Your feedback helps me reach more solopreneurs like you.
It’s super easy—just click here, scroll to the bottom, tap those five stars, and hit “Write a Review.” I’d love to know what resonated most with you in this episode!
And don’t forget to hit that follow button if you haven’t already! There’s plenty more coming your way—practical tips, inspiring stories, and tools to help you grow a business that makes a real difference. You won’t want to miss out!
Let's Connect on Instagram
yeslab.ca
Search your favorite episodes HERE
This podcast is produced, mixed, and edited by Cardinal Studio. For more
For information about how to start your podcast, please visit www.cardinalstudio.co
Or e-mail mike@cardinalstudio.co
Mark as Played
Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Gina (00:00):
Yeah, the more you fail, the more you figure out what
doesn't work.
Until you finally get to thatthing that does work.
You have to hear a lot of no'still you get to that yes.
Alyssa (00:09):
Welcome to Brilliant Ideas, the podcast that takes
you behind the scenes of some ofthe most inspiring digital
products created by solopreneursjust like you.
I'm your host, alyssa, adigital product strategist who
helps subject matter expertsgrow their business with online
courses, memberships, coachingprograms and eBooks.
If you're a solopreneur withdreams of packaging your
expertise into a profitabledigital product, then this is
(00:31):
the podcast for you.
Expect honest conversations ofhow they started, the obstacles
they overcame, lessons learnedthe hard way and who faced the
same fears, doubts andchallenges you're experiencing,
from unexpected surprises tobreakthrough moments and
everything in between.
Tune in, get inspired and let'sspark your next big, brilliant
idea.
What is the difference betweena digital product that flocks
(00:53):
and one that sells isn't thequality of the offer, but the
words that sell it.
This week on Brilliant Ideas,I'm joined by Gina Whitehouse.
She's a conversion copywriter,host of the 7 Figure Copy
podcast and creator of how toWrite an About Page that
converts visitors into buyers.
In this episode, gina sharesthe turning point that showed
her why copy and sales pageshave to work together, the
(01:16):
biggest mistakes business ownersmake when writing their own
copy, and why your about page ismore than just a bio it's your
secret sales pitch.
She also breaks down what she'slearned from testing Facebook
ads and freebie swaps and whysmall targeted email lists can
sometimes outperform big adspends.
If you've ever created a course, coaching program or digital
(01:37):
product and wondered why thesales didn't match your effort,
this conversation will give youthe clarity and tools to start
turning browsers into buyers.
Let's dive in.
Welcome to the show, Gina.
Thanks for being here.
Gina (01:52):
Thank you so much for having me, alyssa.
I'm excited to chat today, metoo.
Alyssa (01:56):
And before we jump in, I just want to share a little
backstory.
So Gina and I actually workedtogether when she was creating
her funnel for her about pageworkshop and I helped her build
out the strategy and structurebehind the scenes.
So I have a front row seat tohow much thought and intention
went into all of the workshopand everything in it, and so,
(02:16):
seeing how successful theworkshop has been and how much
impact it's had on your audience, I knew that I wanted to have
you on the show to share more ofyour journey and your insights
on today's episode, and so I'mreally excited to dive into the
story because I know that therewas a huge turning point for you
earlier in your businessjourney.
So, back when you launched yourfirst course, I know that you
(02:39):
put a lot of time and energyinto creating it, and then you
realized how important the rightcopy and messaging are when it
comes to actually selling youroffer.
So can you share what thatlaunch was like?
So just giving a brief overviewand what it taught you about
the power of a strong sales page.
Gina (02:58):
Yeah, so let's talk about that.
So this was actually for aprevious business that I had
almost 10 years ago.
It's been so long I have tothink and put myself back in
that place.
But yes, so at that time I wasdoing some business coaching for
people who were stay at homemoms and they wanted to build a
business but be home with theirkids, and so I wanted to put
(03:21):
together a program for them,just a small course teaching
them how to sell online withoutyou know, without the sleazy
sales tactics you know, and sothat's what I did.
I put together a course calledSocial Influence and boy I mean,
there's so much that goes intoputting any kind of digital
(03:42):
product together, any kind ofcourse, things you know, like
putting together the thing,there's just that right.
And then all of the socialmedia posts to promote it, all
the emails that are going to goout to your email list,
pre-launch right, and then afterlaunching it, there's just so
many different componentslaunching it, there's just so
(04:05):
many different components.
So the day that I sat down toactually write the sales page,
write the page that actuallysells the product, that's when
it all hit me and the anxietykind of kicked in and I realized
, oh my gosh, if I don't writethis in a way that actually
compels that person to buy, thenall of that effort that I put
into creating this course andpromote it would fall flat.
(04:27):
So it was at that time that Igot connected to a conversion
copywriter, which is what I donow.
I'm a conversion copywriter.
So someone connected me to acopywriter and I met with her
and I said, okay, this isactually an area where I need to
invest in my business, becauseI've invested all this time.
Now I need to sell it.
So I hired her to write thesales page and when she gave me
(04:49):
the copy, I was just like, oh mygosh, this is written so well,
this is so good, so many thingsthat I hadn't thought of putting
on the sales page.
And so when I finally went tolaunch it, I had a good launch.
I actually had people whobought the program, which was so
great, you know, actually hadpeople who bought the program,
which was so great, you know.
So that's kind of the storythere.
I'm just like many of thosepeople you know that probably
(05:10):
listen to your podcast.
You've got something good toput out there, but at that time
when you have to sit down andwrite that sales page, it can
really shake you a little bitright.
You get into your head and youthink wow, you know, is my
writing good enough to do this?
And my writing was decent, likeum, it wasn't terrible, but I
just knew I needed justsomething a little bit more
polished.
(05:30):
So that's that story there.
Alyssa (05:33):
Yeah, yeah, it's interesting because not
everybody can write great copy,and that's okay, because that's
it's not supposed to be that.
We're great in every littlething in a business, so a
conversion copywriter wouldactually help you more than you
would if you were sitting downand writing it yourself.
(05:53):
And you know it's not justhaving also, it's not just
having a great offer.
I mean, you can have the mostamazing offer and so many
bonuses and so many things thatyou offer, but it's it's really
not even about having the greatcopy either.
It's how the copy and the salespage together work together to
guide someone from being curiousOoh, what is that?
(06:16):
To saying, yes, you know, theyhave to blend in together.
They can't be siloed where youhave one great offer but like,
and they have to blend togetherin order to create a really
awesome offer that sells.
Gina (06:32):
Yes, and it's very similar to even when you look at it
from the perspective of having abeautiful website.
Right, you can have a beautifulwebsite for your business, but
if the words on the page don'tspeak exactly to your target
audience, if it doesn't speak totheir struggles and their needs
, like you could have abeautiful webpage, but if but
the words don't aren't up levelright, if they don't connect,
(06:53):
then that beautiful sales pageisn't going to do you anything.
Alyssa (06:56):
Yeah, and you know what's interesting I'm saying it
.
I mean, a lot of people arerelying on ChatGPT to write
their website copy and I have abit of a problem with that
because it's just, yes, you cantrain it and make it sound like
you.
But when we think about thehuman side of copy, that cannot
be duplicated the way like AI is.
(07:17):
We're not there yet, maybe inthe future, but I still feel
like a conversion copywriterwould bring out that human side.
Gina (07:26):
Yeah Well, when it comes down to a lot of the stuff with
AI, I would always say is thatAI won't do the research for you
.
You know you can prompt it togive you oh, give me some
general research on this type ofperson, on my ideal client
avatar, you know, on and on, butthey're not actually going to
call your clients and your pastcustomers and ask them those
questions.
And that's what I do for my,for my clients.
(07:47):
That's why they, they spend theextra bucks, you know, to get
the exact words and phrases thattheir customers and clients are
saying.
And then we take that and weput it onto the sales page so
that when someone hits it theythink, oh my gosh, how did she
get in my own, how did she getin my head?
That's right.
Alyssa (08:06):
Yeah, yeah, it is the key.
Yeah, it is, and so why wouldso?
When we talk about theconnection between messaging and
your and the sales page, why doyou think that is so critical?
Like, what is one mistake thatyou see people making when they
try to handle it all themselves?
Gina (08:22):
Yeah, that's a good question and I think we just hit
on it.
It's what we just hit on, it'sthe research, and I think a lot
of people forget to do thatresearch, or even some of us are
timid, right, we're just liketimid to go back to those people
that we've worked with and askthem the simple questions,
things like you know, how didyou feel or what was the
(08:44):
struggle that you had before youbought this product or before
we worked together, and thenasking the inverse how do you
feel now that we've workedtogether?
Or how have you seen your lifechange or your business change
over the last six months sincewe've worked together?
Right, we get so busy, too,that we forget to go back and we
forget to ask those questions,and so that's, that's some of
(09:07):
the some of the things you know.
I think that's one thing thatpeople get wrong.
The other mistake that I see alot is that people are selling
themselves or their, theirproduct, program or service, and
they're not actually sellingthe vehicle.
Do you know what I mean by thevehicle?
Do you want me to go into that?
Go into that, okay.
(09:30):
So let's say you land on a salespage and you know.
You see the headline in the subheadline and then you scroll
down and you see a bit of okay,we're talking about now, about
the pain points, we're talkingabout the challenges, and then
suddenly someone starts to say,hi, I'm Gina and I can help you
overcome blank, blank, blank,right.
(09:50):
So you introduce yourself Now.
Yes, you should be introducingyourself on your sales page,
absolutely.
But if you introduce yourselftoo early, it causes skepticism
and doubt.
All right.
So when I talk about thevehicle, of what you're selling,
you need to focus on the thingthat makes you different than
(10:11):
all the other people who aredoing the same thing.
And before I go into that, I'llalso say a lot of times on the
sales page, instead of someonecoming out and saying, oh hi,
I'm so-so, this is how I canhelp you A lot of time business
owners will also come out andsay, okay, now, this is the
product and this is going tohelp you solve your problem,
(10:31):
again without addressing thevehicle.
So let me give you an example ofthe vehicle.
So let's say you're a healthand fitness coach, fitness coach
Okay, the vehicle that you'reactually selling may be that
personalized, one-to-oneaccountability that you're
giving that person, opposed toother people who are just
bringing someone into, like agroup coaching program, right?
(10:53):
So it might be the one-to-onepersonalized experience that
you're selling that's reallygoing to make a difference in
their lives.
Or it could be thatpersonalized customized meal
plan macro plan that you'regoing to make a difference in
their lives.
Or it could be thatpersonalized customized meal
plan macro plan that you'regoing to give that person that
other coaches aren't doing.
Or perhaps you're a businesscoach and you have a very
specific strategy or time-savingsystem that's going to bring
(11:15):
them a certain result.
So, before you introduceyourself or even the program,
you need to say I'm trying tothink off the cuff here of, like
a statement you could say, myproven time-saving business
system I wouldn't use thoseexact words my proven
(11:38):
time-saving system is thefastest way to growing the
business you want and gettingthose right fit customers.
Or blank, blank, blank, youknow whatever, right?
So you're really selling thatvehicle, that thing that makes
you different, that thing that'sgoing to bring them results.
And then you say, hi, I'mso-and-so, I'm the one that's
(12:02):
now going to guide you.
And then you go into and here'sthe program that's going to get
you those results.
Alyssa (12:10):
I love how you broke that down.
That was really simple.
I never thought of it that way.
The thing that makes youdifferent is the vehicle, and to
know what makes you different,you also need to know who your
right audience is.
And so that comes we.
I mean, we're full circle here,coming back right into the
(12:31):
whole research piece, becauseunless if you don't know your
audience, then it's very hard tocreate a sales page, create the
good copy and know the vehiclethat you're selling to them,
which is what makes youdifferent.
And so talk to me about theright audience.
So you've tested with the aboutpage workshop.
(12:53):
You've tested a few differentways of getting that workshop in
front of people.
You've done Facebook ads, you'vedone freebie swaps, and it's
funny because in the industry,everybody is all about Facebook
ads, google ads, ads, ads, ads.
And the problem I find withthat is that, okay, that's great
(13:13):
, but you're you're going to acold audience, you're promoting
to a cold audience, so you'respending more money and it's
getting more competitive, moresaturated.
And so you're spending moremoney and it's getting more
competitive, more saturated, andso you're up against
competitors who can spendthousands of dollars.
And if you're a solopreneur,like you're a small business,
you might not have the budgetagainst these big, these bigger,
(13:35):
bigger businesses, and so Iwant to know from your
experience what has worked bestfor you, like, what have you
learned about finding andconnecting with the right
audience?
And you know because you'vedone Facebook ads, you've done
the freebie swaps.
What would you recommend forsolopreneurs do if they're just
(13:55):
not sure about where to marketfirst?
Gina (13:58):
Right, okay, so I'll be the first to say that I mean I
love meta ads and in fact, if so, going back to my story in the
beginning, when I had adifferent business anyways, I
did that business for a coupleof years and I stepped away, got
really involved with my kids,school and stuff and I just felt
like, okay, I need to step awayfrom online business for a
while.
And then, a couple of yearslater, I came back in and I knew
(14:20):
I didn't want to do businesscoaching, but I wanted to do
something.
And so I was going between,okay, do I want to, like, hone
in on my copywriting skills,because I know that every
business needs good copy, rightand that, or do I want to really
dig into Facebook ads, becauseI started using them way back in
2013.
And that was like, at the backof the day, when you can get a
(14:41):
lead for 50 cents, I mean it'sjust so good, and I'm such a
data driven person Like I lovelooking at the numbers, and so I
really kind of waffle betweenboth and I decided I didn't want
to do the ads because, well,basically it's like always
changing, the algorithm isalways changing and I didn't
want to keep up with it and withcopywriting.
(15:02):
Those principles are alwaysstaying the same.
So, anyways, with that said,when I put that workshop
together, when you and Ipartnered on that which, by the
way, the workshops how to it'scalled how to convert I have to
remember this how to write anabout page that converts
visitors into buyers, all right.
(15:22):
So my first immediate thoughtwas okay, I'm going to start
running ads to this.
And so at the end of March, Iput a good amount of money into
ads.
I definitely built my emaillist, but no one was buying
through the email sequence.
And so I thought okay, I'm nothaving a hard time getting
people onto the list.
(15:43):
People are converting from thesales page, but they're not
buying through the emailsequence.
So then I went back and I madesome changes to the email
sequence.
And then I did another test twomonths later and I still came
across the same problem.
And then, you know, you and Istarted chatting in the DMs and
we're like what is going on here?
(16:04):
And for a while it frustratedme too, because I'm like I know
I have something really goodhere that's going to help people
.
Everybody needs help with theirabout page.
And you and I went back andforth about maybe changing the
way we packaged up this workshop.
Okay, well then fast forward afew weeks later and I met with
(16:25):
someone who wanted to do afreebie swap.
So he sent out my um, my aboutpage checklist.
So I have a free checklist foryour about page, and then that
leads to the tripwire page thathas the workshop.
So he sent that checklist tohis list and within well, the
(16:46):
first day, I made a sale.
And then, as people were goingthrough my email sequence, which
is about a three week emailsequence, in the middle of it I
was getting sales, and not onlywere they buying the workshop,
they were buying the upsells,which were copy audits too.
So you and I put this wholefunnel together right, and so
that was really good and ittaught me something.
(17:07):
It really taught me that, first, don't give up on your offer If
at first it goes out there andno one's buying it.
You have to look at thosedifferent things Like first you
look at the copy on the salespage, you know, is it really
speaking to the right person?
You know.
And then, and then I think, thesecond thing, before you change
your offer, cause I think we'reso quick to just go and change
(17:34):
things.
I think the second thing is togo and figure out if you're
giving it to the right audienceso that that meta ads audience
that is a full on cold audience.
They don't know me, but I thinkthere's something to say about
doing the freebie swaps, becauseyou have someone who's
recommending you, so you have,kind of like in my mind, a more
cold slash, warm audience.
Right, there's that trustfactor that's built in because
(17:54):
someone is saying, hey, meet myfriend who has this right.
And you are getting it andyou're getting in front of an
audience too that is, um, oh,how would I say?
It's particular?
It's, it's a particularaudience for that person.
But you want to do these swapsand collaborate with people who
(18:15):
have your same target audiencethat you're looking for, right?
So it's already a curatedaudience.
Does that make sense?
Alyssa (18:21):
Yes, it does.
And I have to say I was supersurprised by your freebie swaps,
like when you had mentionedthat they worked so well,
because everyone and I meaneveryone on the internet talks
about having this big audienceas the number one factor for
getting sales.
If you don't have a bigaudience, it's going to be a lot
harder to sell to.
(18:42):
But I don't think that's true.
I feel like the freebie sw itis a curated audience.
They're nurtured already fromthe previous person who you're
doing the freebie swap with.
There's already trust built andit's like a warm, hot email
list.
I mean, why not?
And you're not spending anymoney to do a freebie swap
(19:06):
either.
Gina (19:07):
Oh my gosh, that's just so true, I think.
About what I spent on the ads,I don't regret it.
I don't regret it at allbecause I learned a lot from it
and I just look at it ascollecting data Right.
And I'm not saying either thatI would never go back to it.
I definitely will at some point.
I think we could package theworkshop in a different way that
might fit a cold audiencebetter, way that might fit a
(19:33):
cold audience better.
I think you and I have kind ofgone back and forth about that a
lot or a bit, so maybe I willdo that in the future.
But yeah, no, this has reallyworked.
This has really worked for meso far.
So I'm just continuing to meetwith other people.
You know, making it a goal ofmine, like every month meet with
as many people, see if you're agood fit.
Alyssa (19:50):
You definitely want to see if you're a good fit before
you collaborate and then do thefreebie swap and I also think
that maybe they're not aspopular because they don't know
how to set it up between, like,how to collaborate with somebody
else or what to ask for andlike.
So maybe it's just not astalked about, because it's just
something that maybe is moredifficult to set up.
(20:13):
I mean, who knows, but I feellike there should be more
collaborations going on becausethat, as you know, as we all
know, networking and connectingand recommending other people,
it creates a level of trust andit makes people want to work
with you, want to buy from you,etc.
So, now that you know, I'm justcurious because you have.
(20:36):
You know, you've done the ads,you've done the freebie swaps,
you post online, you have yourgreat podcast and you give
amazing advice.
But if everything you've builtup until this point disappeared
tomorrow and you only had thenext 60 seconds to share
something with solopreneurs,what would be the most useful
(20:59):
thought you'd want to leave themwith.
Gina (21:01):
Gosh.
I think I would just say not togive up.
I think people give up too soonin their business.
You know, I think that if youstay with it for the long haul
you'll be successful, becausemost people give up and I think
it really takes quite a fewyears to build a solid business.
(21:22):
Even when I talked to myhusband about it, he's like,
yeah, the average is like threeyears just to get your business
up and going, and I don't knowif that's right.
I don't know if that statisticis right, but it sounds pretty
good to me.
So I think it just takes time.
It takes time to hone in onyour skills and the products
(21:43):
that you're putting out there,the services that you're putting
out there.
It takes time to figure out whodo you actually want to work
with.
The first year I was acopywriter.
I basically took every job thatcame my way so that I could get
better at copywriting.
I could also figure out who Iwanted to work with, who I
didn't want to work with.
It also helped me figure outlosing my thought here.
(22:06):
It made me figure out who Ididn't want to work with and who
I did want to work with, oh,and the type of businesses I
wanted to write copy for, youknow, so that when I went into
my second year, then I reallyhad an idea of who I wanted to
niche down and serve.
I can really, yeah, and fromthere on, I, yeah.
I think, once you really hone inon who your potential client is
(22:28):
, your target audience, who youwant to serve right, because you
can't serve everybody I thinkif you have a very general
message that goes out there,it's not going to speak to
anybody.
Yes, so yeah, if you take thetime to really explore and see
who you want to work with, youknow what energizes you, who
(22:49):
energizes you, who does theopposite, then you're really
going to hone in on it, and thenyou just just keep plugging
away at it.
You know, get, try differentthings.
You're going to have thingsthat you put out there, products
, ideas that totally flop.
And I heard someone say a very,very long time ago, when I
first got into the online worldlike 10, or has this been 10 or
(23:11):
12 years now that the more youfail, like, the closer you are
to success.
I really like that, because themore you fail yeah, the more
you fail, the more you figureout what doesn't work until you
finally get to that thing thatdoes work.
You have to hear a lot of no's.
Alyssa (23:28):
Until you get to that, yes, I have goosebumps because
it's true, you know I have beenat my business for about 45
years now and I had to take abit of a pause.
You know having children andyou know toddling and all the
family obligations there, and soI've had to really look at my
business and see, okay, likewere there certain clients that
(23:50):
I could not work with because ittook too much of my time, and
just making sure that thatbalanced with my family life and
my lifestyle.
And it's not a straight lineeither, like I do feel, like you
might be.
You have good years where it'slike maybe one or two years of
like you're making killer money,and then the next year it's
(24:12):
like what happened.
And then the next year it'slike you know, we did okay.
It's just like it's so kind ofup and down, but that is
entrepreneurship.
It's all dependent on theeconomy and how well you know if
.
If everybody's making money,then you're going to be making
money as well.
If everybody is like reallycautious with their spending and
their marketing budget and allthe things that they want to do
(24:34):
but they can't do, if they're onsome kind of restriction, then
then you're going to be feelingthat pinch and so, um, I like
what you said about.
You know, do not give up.
And I do agree with that,because I was even in that
position where I was like, oh myGod, do I stay, do I go?
Do I close?
Do I get just a regular nine tofive job?
And then I realized that, right, no, I could never.
(24:56):
I could never go back to that,um, that kind of lifestyle of
corporate.
It just wasn't for me anymore.
Um.
But also, I do want to alsomention that if you are creating
a product, you have to giveyourself at least six months
with it.
You know, I think people are soquick to just be like it's not
(25:18):
selling, so I'm just going tobuild something else, because
you don't actually know untilthe numbers show you that nobody
is interested.
And so if you're seeing asteady decline, then yeah, maybe
you should look at the offeritself or the messaging or the
different factors.
But if you have considered allof that and it's still failing,
(25:40):
then yeah, go ahead and changeyour product.
But at most case you can fixwhat's wrong before it gets to
that point.
Gina (25:49):
I agree, I agree Don't compare or just like, don't
assume that other people'sproducts are just like they're
selling so quickly.
I think that's what we do.
Is we look and say, okay, well,this person just launched
something and, oh, look, theygot this many people into their
group program or whatever youknow, or I sold this many of
(26:11):
this product.
You just, you can't go off ofthat.
You just can't Because, firstof all, you just don't even know
if they're telling the truth.
When it comes down to groupprograms, they might say, oh
gosh, I filled it with this manypeople.
But you know, hopefully,hopefully, they're telling the
truth, but it may be people thatthey let in for free because
they had to get it going Right.
(26:32):
So we just have to be carefulnot to compare.
And I mean, if you putsomething out there and two or
three people take it, then youknow, ok, there's people out
there that want it.
Give as much as you can tothose two or three people so
that you can gain those reallygreat testimonials and then
relaunch it again, use thatlanguage and just keep making it
(26:54):
better.
Alyssa (26:56):
Yes, of course.
Like, even if one person signsup, run the program because that
testimonial is going to drivethe next sale.
Yes, I know People get reallydiscouraged because they're like
, oh my God, only one personjoined my program and it's like,
yeah, that's what happens.
But guess what?
The round two is going to bedouble that and then you're
(27:18):
going to continue growing.
So you have to just don't getinto that all or nothing mindset
, cause that's where you canfeel like it's just, you're just
a failure upon failure.
You're not at all Having atleast one person.
Oh my goodness, that's amazing.
Like, keep going.
So, yeah, I love that.
And so, just to wrap things up,I think a lot of people are
(27:42):
listening, can really relate towhat we're talking about, and I
know that there are probablylisteners who want to learn more
about you or connect with youafter this chat.
So where is the best place forthem to find you?
Gina (27:53):
online.
Okay, well, the one place Ialways am is that's my website.
That's my home.
So you could go towwwwhitehousesmcom and that's
where you can learn more aboutme, the services I offer.
If you click on the resourcestab, you'll see some free
resources there.
That's where you'll see theworkshop that you and I put
(28:13):
together.
So if you need help with yourabout page, it's a really good
workshop, because a lot of usare missing things on our page.
It should be.
I like to say that it's oursecret sales page, actually
right, because 52% of people whohit your homepage will always
go to your about page next, andso it shouldn't be a bio or a
resume.
It needs to be a page where youconnect with that person, show
(28:34):
how you're the expert to helpthem and then lead them to that
next step or that sale actionthat you want them to take.
So you can go to my webpage.
I'm on social media.
I'm on LinkedIn, I'm onInstagram and that's at
whitehousestrategymarketing, andyou can listen to my podcast,
seven Figure Copy.
(28:54):
It's a seasonal podcast, so Idon't know when this podcast is
coming out yet, but I justlaunched season two.
So season two is really fun,because the whole theme for the
season is getting people to sayyes to your offers.
So if you need help in thatarea, you could always go there,
and my first season wasactually about how to set
(29:15):
yourself up as an expert.
So, and in season two, I havean episode there it's number 22
where I brought on Alyssa.
Alyssa (29:25):
So yes, it was great.
It was an awesome conversation.
Just really go look at it, itwas really fun.
Gina (29:32):
So I think that's it.
I don't know if I'm forgettinganything.
Website social media podcast.
Alyssa (29:37):
Yeah, definitely look at the About Page Workshop,
because that one was, it wasit's.
There's so many nuggets and somuch information on there.
Like you just don't hold back,you just reveal everything.
It's so detailed, so definitely.
You just reveal everything.
It's so detailed, um, sodefinitely, look at that.
I'll put that, you'll see it inthe show notes of this episode.
So thank you so much for beinghere, gina, and sharing all of
(30:00):
your insights and wisdom with ustoday.
Thank, you for having me alissayeah, and so for everyone
listening, thank you for tuningin.
If you did love this episode,send me a message on Instagram.
Yeslabca, that's my newInstagram handle, and let me
know the one thing that Ginashared that really stood out to
you.
Thanks so much for listeningand I'll see you next time with
(30:22):
more brilliant ideas to inspireyour business.
Thanks for tuning into thisepisode of Brilliant Ideas.
If you love the show, be sureto leave a review and follow me
on Instagram for even moreinsider tips and inspiration.
Ready to bring your next big,brilliant idea to life?
Visit AlyssaVelsercom forresources, guidance and
everything you need to startcreating something amazing.
Yeah, the more you fail, the more you figure out what
doesn't work.
Until you finally get to thatthing that does work.
You have to hear a lot of no'still you get to that yes.
Alyssa (00:09):
Welcome to Brilliant Ideas, the podcast that takes
you behind the scenes of some ofthe most inspiring digital
products created by solopreneursjust like you.
I'm your host, alyssa, adigital product strategist who
helps subject matter expertsgrow their business with online
courses, memberships, coachingprograms and eBooks.
If you're a solopreneur withdreams of packaging your
expertise into a profitabledigital product, then this is
(00:31):
the podcast for you.
Expect honest conversations ofhow they started, the obstacles
they overcame, lessons learnedthe hard way and who faced the
same fears, doubts andchallenges you're experiencing,
from unexpected surprises tobreakthrough moments and
everything in between.
Tune in, get inspired and let'sspark your next big, brilliant
idea.
What is the difference betweena digital product that flocks
(00:53):
and one that sells isn't thequality of the offer, but the
words that sell it.
This week on Brilliant Ideas,I'm joined by Gina Whitehouse.
She's a conversion copywriter,host of the 7 Figure Copy
podcast and creator of how toWrite an About Page that
converts visitors into buyers.
In this episode, gina sharesthe turning point that showed
her why copy and sales pageshave to work together, the
(01:16):
biggest mistakes business ownersmake when writing their own
copy, and why your about page ismore than just a bio it's your
secret sales pitch.
She also breaks down what she'slearned from testing Facebook
ads and freebie swaps and whysmall targeted email lists can
sometimes outperform big adspends.
If you've ever created a course, coaching program or digital
(01:37):
product and wondered why thesales didn't match your effort,
this conversation will give youthe clarity and tools to start
turning browsers into buyers.
Let's dive in.
Welcome to the show, Gina.
Thanks for being here.
Gina (01:52):
Thank you so much for having me, alyssa.
I'm excited to chat today, metoo.
Alyssa (01:56):
And before we jump in, I just want to share a little
backstory.
So Gina and I actually workedtogether when she was creating
her funnel for her about pageworkshop and I helped her build
out the strategy and structurebehind the scenes.
So I have a front row seat tohow much thought and intention
went into all of the workshopand everything in it, and so,
(02:16):
seeing how successful theworkshop has been and how much
impact it's had on your audience, I knew that I wanted to have
you on the show to share more ofyour journey and your insights
on today's episode, and so I'mreally excited to dive into the
story because I know that therewas a huge turning point for you
earlier in your businessjourney.
So, back when you launched yourfirst course, I know that you
(02:39):
put a lot of time and energyinto creating it, and then you
realized how important the rightcopy and messaging are when it
comes to actually selling youroffer.
So can you share what thatlaunch was like?
So just giving a brief overviewand what it taught you about
the power of a strong sales page.
Gina (02:58):
Yeah, so let's talk about that.
So this was actually for aprevious business that I had
almost 10 years ago.
It's been so long I have tothink and put myself back in
that place.
But yes, so at that time I wasdoing some business coaching for
people who were stay at homemoms and they wanted to build a
business but be home with theirkids, and so I wanted to put
(03:21):
together a program for them,just a small course teaching
them how to sell online withoutyou know, without the sleazy
sales tactics you know, and sothat's what I did.
I put together a course calledSocial Influence and boy I mean,
there's so much that goes intoputting any kind of digital
(03:42):
product together, any kind ofcourse, things you know, like
putting together the thing,there's just that right.
And then all of the socialmedia posts to promote it, all
the emails that are going to goout to your email list,
pre-launch right, and then afterlaunching it, there's just so
many different componentslaunching it, there's just so
(04:05):
many different components.
So the day that I sat down toactually write the sales page,
write the page that actuallysells the product, that's when
it all hit me and the anxietykind of kicked in and I realized
, oh my gosh, if I don't writethis in a way that actually
compels that person to buy, thenall of that effort that I put
into creating this course andpromote it would fall flat.
(04:27):
So it was at that time that Igot connected to a conversion
copywriter, which is what I donow.
I'm a conversion copywriter.
So someone connected me to acopywriter and I met with her
and I said, okay, this isactually an area where I need to
invest in my business, becauseI've invested all this time.
Now I need to sell it.
So I hired her to write thesales page and when she gave me
(04:49):
the copy, I was just like, oh mygosh, this is written so well,
this is so good, so many thingsthat I hadn't thought of putting
on the sales page.
And so when I finally went tolaunch it, I had a good launch.
I actually had people whobought the program, which was so
great, you know, actually hadpeople who bought the program,
which was so great, you know.
So that's kind of the storythere.
I'm just like many of thosepeople you know that probably
(05:10):
listen to your podcast.
You've got something good toput out there, but at that time
when you have to sit down andwrite that sales page, it can
really shake you a little bitright.
You get into your head and youthink wow, you know, is my
writing good enough to do this?
And my writing was decent, likeum, it wasn't terrible, but I
just knew I needed justsomething a little bit more
polished.
(05:30):
So that's that story there.
Alyssa (05:33):
Yeah, yeah, it's interesting because not
everybody can write great copy,and that's okay, because that's
it's not supposed to be that.
We're great in every littlething in a business, so a
conversion copywriter wouldactually help you more than you
would if you were sitting downand writing it yourself.
(05:53):
And you know it's not justhaving also, it's not just
having a great offer.
I mean, you can have the mostamazing offer and so many
bonuses and so many things thatyou offer, but it's it's really
not even about having the greatcopy either.
It's how the copy and the salespage together work together to
guide someone from being curiousOoh, what is that?
(06:16):
To saying, yes, you know, theyhave to blend in together.
They can't be siloed where youhave one great offer but like,
and they have to blend togetherin order to create a really
awesome offer that sells.
Gina (06:32):
Yes, and it's very similar to even when you look at it
from the perspective of having abeautiful website.
Right, you can have a beautifulwebsite for your business, but
if the words on the page don'tspeak exactly to your target
audience, if it doesn't speak totheir struggles and their needs
, like you could have abeautiful webpage, but if but
the words don't aren't up levelright, if they don't connect,
(06:53):
then that beautiful sales pageisn't going to do you anything.
Alyssa (06:56):
Yeah, and you know what's interesting I'm saying it
.
I mean, a lot of people arerelying on ChatGPT to write
their website copy and I have abit of a problem with that
because it's just, yes, you cantrain it and make it sound like
you.
But when we think about thehuman side of copy, that cannot
be duplicated the way like AI is.
(07:17):
We're not there yet, maybe inthe future, but I still feel
like a conversion copywriterwould bring out that human side.
Gina (07:26):
Yeah Well, when it comes down to a lot of the stuff with
AI, I would always say is thatAI won't do the research for you
.
You know you can prompt it togive you oh, give me some
general research on this type ofperson, on my ideal client
avatar, you know, on and on, butthey're not actually going to
call your clients and your pastcustomers and ask them those
questions.
And that's what I do for my,for my clients.
(07:47):
That's why they, they spend theextra bucks, you know, to get
the exact words and phrases thattheir customers and clients are
saying.
And then we take that and weput it onto the sales page so
that when someone hits it theythink, oh my gosh, how did she
get in my own, how did she getin my head?
That's right.
Alyssa (08:06):
Yeah, yeah, it is the key.
Yeah, it is, and so why wouldso?
When we talk about theconnection between messaging and
your and the sales page, why doyou think that is so critical?
Like, what is one mistake thatyou see people making when they
try to handle it all themselves?
Gina (08:22):
Yeah, that's a good question and I think we just hit
on it.
It's what we just hit on, it'sthe research, and I think a lot
of people forget to do thatresearch, or even some of us are
timid, right, we're just liketimid to go back to those people
that we've worked with and askthem the simple questions,
things like you know, how didyou feel or what was the
(08:44):
struggle that you had before youbought this product or before
we worked together, and thenasking the inverse how do you
feel now that we've workedtogether?
Or how have you seen your lifechange or your business change
over the last six months sincewe've worked together?
Right, we get so busy, too,that we forget to go back and we
forget to ask those questions,and so that's, that's some of
(09:07):
the some of the things you know.
I think that's one thing thatpeople get wrong.
The other mistake that I see alot is that people are selling
themselves or their, theirproduct, program or service, and
they're not actually sellingthe vehicle.
Do you know what I mean by thevehicle?
Do you want me to go into that?
Go into that, okay.
(09:30):
So let's say you land on a salespage and you know.
You see the headline in the subheadline and then you scroll
down and you see a bit of okay,we're talking about now, about
the pain points, we're talkingabout the challenges, and then
suddenly someone starts to say,hi, I'm Gina and I can help you
overcome blank, blank, blank,right.
(09:50):
So you introduce yourself Now.
Yes, you should be introducingyourself on your sales page,
absolutely.
But if you introduce yourselftoo early, it causes skepticism
and doubt.
All right.
So when I talk about thevehicle, of what you're selling,
you need to focus on the thingthat makes you different than
(10:11):
all the other people who aredoing the same thing.
And before I go into that, I'llalso say a lot of times on the
sales page, instead of someonecoming out and saying, oh hi,
I'm so-so, this is how I canhelp you A lot of time business
owners will also come out andsay, okay, now, this is the
product and this is going tohelp you solve your problem,
(10:31):
again without addressing thevehicle.
So let me give you an example ofthe vehicle.
So let's say you're a healthand fitness coach, fitness coach
Okay, the vehicle that you'reactually selling may be that
personalized, one-to-oneaccountability that you're
giving that person, opposed toother people who are just
bringing someone into, like agroup coaching program, right?
(10:53):
So it might be the one-to-onepersonalized experience that
you're selling that's reallygoing to make a difference in
their lives.
Or it could be thatpersonalized customized meal
plan macro plan that you'regoing to make a difference in
their lives.
Or it could be thatpersonalized customized meal
plan macro plan that you'regoing to give that person that
other coaches aren't doing.
Or perhaps you're a businesscoach and you have a very
specific strategy or time-savingsystem that's going to bring
(11:15):
them a certain result.
So, before you introduceyourself or even the program,
you need to say I'm trying tothink off the cuff here of, like
a statement you could say, myproven time-saving business
system I wouldn't use thoseexact words my proven
(11:38):
time-saving system is thefastest way to growing the
business you want and gettingthose right fit customers.
Or blank, blank, blank, youknow whatever, right?
So you're really selling thatvehicle, that thing that makes
you different, that thing that'sgoing to bring them results.
And then you say, hi, I'mso-and-so, I'm the one that's
(12:02):
now going to guide you.
And then you go into and here'sthe program that's going to get
you those results.
Alyssa (12:10):
I love how you broke that down.
That was really simple.
I never thought of it that way.
The thing that makes youdifferent is the vehicle, and to
know what makes you different,you also need to know who your
right audience is.
And so that comes we.
I mean, we're full circle here,coming back right into the
(12:31):
whole research piece, becauseunless if you don't know your
audience, then it's very hard tocreate a sales page, create the
good copy and know the vehiclethat you're selling to them,
which is what makes youdifferent.
And so talk to me about theright audience.
So you've tested with the aboutpage workshop.
(12:53):
You've tested a few differentways of getting that workshop in
front of people.
You've done Facebook ads, you'vedone freebie swaps, and it's
funny because in the industry,everybody is all about Facebook
ads, google ads, ads, ads, ads.
And the problem I find withthat is that, okay, that's great
(13:13):
, but you're you're going to acold audience, you're promoting
to a cold audience, so you'respending more money and it's
getting more competitive, moresaturated.
And so you're spending moremoney and it's getting more
competitive, more saturated, andso you're up against
competitors who can spendthousands of dollars.
And if you're a solopreneur,like you're a small business,
you might not have the budgetagainst these big, these bigger,
(13:35):
bigger businesses, and so Iwant to know from your
experience what has worked bestfor you, like, what have you
learned about finding andconnecting with the right
audience?
And you know because you'vedone Facebook ads, you've done
the freebie swaps.
What would you recommend forsolopreneurs do if they're just
(13:55):
not sure about where to marketfirst?
Gina (13:58):
Right, okay, so I'll be the first to say that I mean I
love meta ads and in fact, if so, going back to my story in the
beginning, when I had adifferent business anyways, I
did that business for a coupleof years and I stepped away, got
really involved with my kids,school and stuff and I just felt
like, okay, I need to step awayfrom online business for a
while.
And then, a couple of yearslater, I came back in and I knew
(14:20):
I didn't want to do businesscoaching, but I wanted to do
something.
And so I was going between,okay, do I want to, like, hone
in on my copywriting skills,because I know that every
business needs good copy, rightand that, or do I want to really
dig into Facebook ads, becauseI started using them way back in
2013.
And that was like, at the backof the day, when you can get a
(14:41):
lead for 50 cents, I mean it'sjust so good, and I'm such a
data driven person Like I lovelooking at the numbers, and so I
really kind of waffle betweenboth and I decided I didn't want
to do the ads because, well,basically it's like always
changing, the algorithm isalways changing and I didn't
want to keep up with it and withcopywriting.
(15:02):
Those principles are alwaysstaying the same.
So, anyways, with that said,when I put that workshop
together, when you and Ipartnered on that which, by the
way, the workshops how to it'scalled how to convert I have to
remember this how to write anabout page that converts
visitors into buyers, all right.
(15:22):
So my first immediate thoughtwas okay, I'm going to start
running ads to this.
And so at the end of March, Iput a good amount of money into
ads.
I definitely built my emaillist, but no one was buying
through the email sequence.
And so I thought okay, I'm nothaving a hard time getting
people onto the list.
(15:43):
People are converting from thesales page, but they're not
buying through the emailsequence.
So then I went back and I madesome changes to the email
sequence.
And then I did another test twomonths later and I still came
across the same problem.
And then, you know, you and Istarted chatting in the DMs and
we're like what is going on here?
(16:04):
And for a while it frustratedme too, because I'm like I know
I have something really goodhere that's going to help people
.
Everybody needs help with theirabout page.
And you and I went back andforth about maybe changing the
way we packaged up this workshop.
Okay, well then fast forward afew weeks later and I met with
(16:25):
someone who wanted to do afreebie swap.
So he sent out my um, my aboutpage checklist.
So I have a free checklist foryour about page, and then that
leads to the tripwire page thathas the workshop.
So he sent that checklist tohis list and within well, the
(16:46):
first day, I made a sale.
And then, as people were goingthrough my email sequence, which
is about a three week emailsequence, in the middle of it I
was getting sales, and not onlywere they buying the workshop,
they were buying the upsells,which were copy audits too.
So you and I put this wholefunnel together right, and so
that was really good and ittaught me something.
(17:07):
It really taught me that, first, don't give up on your offer If
at first it goes out there andno one's buying it.
You have to look at thosedifferent things Like first you
look at the copy on the salespage, you know, is it really
speaking to the right person?
You know.
And then, and then I think, thesecond thing, before you change
your offer, cause I think we'reso quick to just go and change
(17:34):
things.
I think the second thing is togo and figure out if you're
giving it to the right audienceso that that meta ads audience
that is a full on cold audience.
They don't know me, but I thinkthere's something to say about
doing the freebie swaps, becauseyou have someone who's
recommending you, so you have,kind of like in my mind, a more
cold slash, warm audience.
Right, there's that trustfactor that's built in because
(17:54):
someone is saying, hey, meet myfriend who has this right.
And you are getting it andyou're getting in front of an
audience too that is, um, oh,how would I say?
It's particular?
It's, it's a particularaudience for that person.
But you want to do these swapsand collaborate with people who
(18:15):
have your same target audiencethat you're looking for, right?
So it's already a curatedaudience.
Does that make sense?
Alyssa (18:21):
Yes, it does.
And I have to say I was supersurprised by your freebie swaps,
like when you had mentionedthat they worked so well,
because everyone and I meaneveryone on the internet talks
about having this big audienceas the number one factor for
getting sales.
If you don't have a bigaudience, it's going to be a lot
harder to sell to.
(18:42):
But I don't think that's true.
I feel like the freebie sw itis a curated audience.
They're nurtured already fromthe previous person who you're
doing the freebie swap with.
There's already trust built andit's like a warm, hot email
list.
I mean, why not?
And you're not spending anymoney to do a freebie swap
(19:06):
either.
Gina (19:07):
Oh my gosh, that's just so true, I think.
About what I spent on the ads,I don't regret it.
I don't regret it at allbecause I learned a lot from it
and I just look at it ascollecting data Right.
And I'm not saying either thatI would never go back to it.
I definitely will at some point.
I think we could package theworkshop in a different way that
might fit a cold audiencebetter, way that might fit a
(19:33):
cold audience better.
I think you and I have kind ofgone back and forth about that a
lot or a bit, so maybe I willdo that in the future.
But yeah, no, this has reallyworked.
This has really worked for meso far.
So I'm just continuing to meetwith other people.
You know, making it a goal ofmine, like every month meet with
as many people, see if you're agood fit.
Alyssa (19:50):
You definitely want to see if you're a good fit before
you collaborate and then do thefreebie swap and I also think
that maybe they're not aspopular because they don't know
how to set it up between, like,how to collaborate with somebody
else or what to ask for andlike.
So maybe it's just not astalked about, because it's just
something that maybe is moredifficult to set up.
(20:13):
I mean, who knows, but I feellike there should be more
collaborations going on becausethat, as you know, as we all
know, networking and connectingand recommending other people,
it creates a level of trust andit makes people want to work
with you, want to buy from you,etc.
So, now that you know, I'm justcurious because you have.
(20:36):
You know, you've done the ads,you've done the freebie swaps,
you post online, you have yourgreat podcast and you give
amazing advice.
But if everything you've builtup until this point disappeared
tomorrow and you only had thenext 60 seconds to share
something with solopreneurs,what would be the most useful
(20:59):
thought you'd want to leave themwith.
Gina (21:01):
Gosh.
I think I would just say not togive up.
I think people give up too soonin their business.
You know, I think that if youstay with it for the long haul
you'll be successful, becausemost people give up and I think
it really takes quite a fewyears to build a solid business.
(21:22):
Even when I talked to myhusband about it, he's like,
yeah, the average is like threeyears just to get your business
up and going, and I don't knowif that's right.
I don't know if that statisticis right, but it sounds pretty
good to me.
So I think it just takes time.
It takes time to hone in onyour skills and the products
(21:43):
that you're putting out there,the services that you're putting
out there.
It takes time to figure out whodo you actually want to work
with.
The first year I was acopywriter.
I basically took every job thatcame my way so that I could get
better at copywriting.
I could also figure out who Iwanted to work with, who I
didn't want to work with.
It also helped me figure outlosing my thought here.
(22:06):
It made me figure out who Ididn't want to work with and who
I did want to work with, oh,and the type of businesses I
wanted to write copy for, youknow, so that when I went into
my second year, then I reallyhad an idea of who I wanted to
niche down and serve.
I can really, yeah, and fromthere on, I, yeah.
I think, once you really hone inon who your potential client is
(22:28):
, your target audience, who youwant to serve right, because you
can't serve everybody I thinkif you have a very general
message that goes out there,it's not going to speak to
anybody.
Yes, so yeah, if you take thetime to really explore and see
who you want to work with, youknow what energizes you, who
(22:49):
energizes you, who does theopposite, then you're really
going to hone in on it, and thenyou just just keep plugging
away at it.
You know, get, try differentthings.
You're going to have thingsthat you put out there, products
, ideas that totally flop.
And I heard someone say a very,very long time ago, when I
first got into the online worldlike 10, or has this been 10 or
(23:11):
12 years now that the more youfail, like, the closer you are
to success.
I really like that, because themore you fail yeah, the more
you fail, the more you figureout what doesn't work until you
finally get to that thing thatdoes work.
You have to hear a lot of no's.
Alyssa (23:28):
Until you get to that, yes, I have goosebumps because
it's true, you know I have beenat my business for about 45
years now and I had to take abit of a pause.
You know having children andyou know toddling and all the
family obligations there, and soI've had to really look at my
business and see, okay, likewere there certain clients that
(23:50):
I could not work with because ittook too much of my time, and
just making sure that thatbalanced with my family life and
my lifestyle.
And it's not a straight lineeither, like I do feel, like you
might be.
You have good years where it'slike maybe one or two years of
like you're making killer money,and then the next year it's
(24:12):
like what happened.
And then the next year it'slike you know, we did okay.
It's just like it's so kind ofup and down, but that is
entrepreneurship.
It's all dependent on theeconomy and how well you know if
.
If everybody's making money,then you're going to be making
money as well.
If everybody is like reallycautious with their spending and
their marketing budget and allthe things that they want to do
(24:34):
but they can't do, if they're onsome kind of restriction, then
then you're going to be feelingthat pinch and so, um, I like
what you said about.
You know, do not give up.
And I do agree with that,because I was even in that
position where I was like, oh myGod, do I stay, do I go?
Do I close?
Do I get just a regular nine tofive job?
And then I realized that, right, no, I could never.
(24:56):
I could never go back to that,um, that kind of lifestyle of
corporate.
It just wasn't for me anymore.
Um.
But also, I do want to alsomention that if you are creating
a product, you have to giveyourself at least six months
with it.
You know, I think people are soquick to just be like it's not
(25:18):
selling, so I'm just going tobuild something else, because
you don't actually know untilthe numbers show you that nobody
is interested.
And so if you're seeing asteady decline, then yeah, maybe
you should look at the offeritself or the messaging or the
different factors.
But if you have considered allof that and it's still failing,
(25:40):
then yeah, go ahead and changeyour product.
But at most case you can fixwhat's wrong before it gets to
that point.
Gina (25:49):
I agree, I agree Don't compare or just like, don't
assume that other people'sproducts are just like they're
selling so quickly.
I think that's what we do.
Is we look and say, okay, well,this person just launched
something and, oh, look, theygot this many people into their
group program or whatever youknow, or I sold this many of
(26:11):
this product.
You just, you can't go off ofthat.
You just can't Because, firstof all, you just don't even know
if they're telling the truth.
When it comes down to groupprograms, they might say, oh
gosh, I filled it with this manypeople.
But you know, hopefully,hopefully, they're telling the
truth, but it may be people thatthey let in for free because
they had to get it going Right.
(26:32):
So we just have to be carefulnot to compare.
And I mean, if you putsomething out there and two or
three people take it, then youknow, ok, there's people out
there that want it.
Give as much as you can tothose two or three people so
that you can gain those reallygreat testimonials and then
relaunch it again, use thatlanguage and just keep making it
(26:54):
better.
Alyssa (26:56):
Yes, of course.
Like, even if one person signsup, run the program because that
testimonial is going to drivethe next sale.
Yes, I know People get reallydiscouraged because they're like
, oh my God, only one personjoined my program and it's like,
yeah, that's what happens.
But guess what?
The round two is going to bedouble that and then you're
(27:18):
going to continue growing.
So you have to just don't getinto that all or nothing mindset
, cause that's where you canfeel like it's just, you're just
a failure upon failure.
You're not at all Having atleast one person.
Oh my goodness, that's amazing.
Like, keep going.
So, yeah, I love that.
And so, just to wrap things up,I think a lot of people are
(27:42):
listening, can really relate towhat we're talking about, and I
know that there are probablylisteners who want to learn more
about you or connect with youafter this chat.
So where is the best place forthem to find you?
Gina (27:53):
online.
Okay, well, the one place Ialways am is that's my website.
That's my home.
So you could go towwwwhitehousesmcom and that's
where you can learn more aboutme, the services I offer.
If you click on the resourcestab, you'll see some free
resources there.
That's where you'll see theworkshop that you and I put
(28:13):
together.
So if you need help with yourabout page, it's a really good
workshop, because a lot of usare missing things on our page.
It should be.
I like to say that it's oursecret sales page, actually
right, because 52% of people whohit your homepage will always
go to your about page next, andso it shouldn't be a bio or a
resume.
It needs to be a page where youconnect with that person, show
(28:34):
how you're the expert to helpthem and then lead them to that
next step or that sale actionthat you want them to take.
So you can go to my webpage.
I'm on social media.
I'm on LinkedIn, I'm onInstagram and that's at
whitehousestrategymarketing, andyou can listen to my podcast,
seven Figure Copy.
(28:54):
It's a seasonal podcast, so Idon't know when this podcast is
coming out yet, but I justlaunched season two.
So season two is really fun,because the whole theme for the
season is getting people to sayyes to your offers.
So if you need help in thatarea, you could always go there,
and my first season wasactually about how to set
(29:15):
yourself up as an expert.
So, and in season two, I havean episode there it's number 22
where I brought on Alyssa.
Alyssa (29:25):
So yes, it was great.
It was an awesome conversation.
Just really go look at it, itwas really fun.
Gina (29:32):
So I think that's it.
I don't know if I'm forgettinganything.
Website social media podcast.
Alyssa (29:37):
Yeah, definitely look at the About Page Workshop,
because that one was, it wasit's.
There's so many nuggets and somuch information on there.
Like you just don't hold back,you just reveal everything.
It's so detailed, so definitely.
You just reveal everything.
It's so detailed, um, sodefinitely, look at that.
I'll put that, you'll see it inthe show notes of this episode.
So thank you so much for beinghere, gina, and sharing all of
(30:00):
your insights and wisdom with ustoday.
Thank, you for having me alissayeah, and so for everyone
listening, thank you for tuningin.
If you did love this episode,send me a message on Instagram.
Yeslabca, that's my newInstagram handle, and let me
know the one thing that Ginashared that really stood out to
you.
Thanks so much for listeningand I'll see you next time with
(30:22):
more brilliant ideas to inspireyour business.
Thanks for tuning into thisepisode of Brilliant Ideas.
If you love the show, be sureto leave a review and follow me
on Instagram for even moreinsider tips and inspiration.
Ready to bring your next big,brilliant idea to life?
Visit AlyssaVelsercom forresources, guidance and
everything you need to startcreating something amazing.
Popular Podcasts
On Purpose with Jay Shetty
I’m Jay Shetty host of On Purpose the worlds #1 Mental Health podcast and I’m so grateful you found us. I started this podcast 5 years ago to invite you into conversations and workshops that are designed to help make you happier, healthier and more healed. I believe that when you (yes you) feel seen, heard and understood you’re able to deal with relationship struggles, work challenges and life’s ups and downs with more ease and grace. I interview experts, celebrities, thought leaders and athletes so that we can grow our mindset, build better habits and uncover a side of them we’ve never seen before. New episodes every Monday and Friday. Your support means the world to me and I don’t take it for granted — click the follow button and leave a review to help us spread the love with On Purpose. I can’t wait for you to listen to your first or 500th episode!
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.
The Joe Rogan Experience
The official podcast of comedian Joe Rogan.