#40: Reflecting on Season 1 and What's Coming For Season 2

Season one of Brilliant Ideas concludes with a heartfelt reflection on the journey from podcast creation to the valuable lessons learned from diverse solopreneur guests. This episode shares behind-the-scenes insights about the messy reality of entrepreneurship and the common threads that connect successful digital product creators across different industries.

• Highlighting the real, imperfect nature of entrepreneurship versus the filtered Instagram reality
• Revealing the season's top five most popular episodes featuring Matt Diamante, Reid Holmes, Brooke Greening, Greg Halpen, and Ruheene Jaura
• Key lessons from favorite guests, including how failure becomes building material for future success
• Preview of season two focusing specifically on nutritionists, fitness instructors, and women's health coaches
• Upcoming topics include the "yes ladder" technique, color psychology, and understanding client hesitations
• Season two launches in January with strategies to help health professionals fill their programs

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Episode Transcript

Alyssa (00:00):
Today's episode is a little different because it's
actually the final episode ofseason one.
Welcome to Brilliant Ideas, thepodcast that takes you behind
the scenes of some of the mostinspiring digital products
created by solopreneurs justlike you.
I'm your host, alyssa, adigital product strategist who
helps subject matter expertsgrow their business with online
courses, memberships, coachingprograms and eBooks.

(00:23):
If you're a solopreneur withdreams of packaging your
expertise into a profitabledigital product, then this is
the podcast for you.
Expect honest conversations ofhow they started, the obstacles
they overcame, lessons learnedthe hard way, and who face the
same fears, doubts andchallenges you're experiencing,
from unexpected surprises tobreakthrough moments and
everything in between.
Tune in, get inspired and let'sspark your next big, brilliant

(00:45):
idea.
Hello and welcome back.
Today's episode is a littledifferent because it's actually
the final episode of season one.
I can't believe that we'vealready made it to the end of
the first season.
Now, before we dive in, I justwant to take a moment to thank
you.
Whether you've listened to oneepisode or every single one,
shared it with a friend ormessaged me about something that

(01:06):
resonated with you, you've beensuch a big part of this journey
.
This podcast would not existwithout you tuning in and I'm so
grateful to have had the chanceto sit with you week after week
, alongside with my guests.
Season one has been such alearning experience for me, not
just in creating and producing apodcast, but in learning from
my guests and sharing it withyou, and today I want to reflect

(01:28):
a bit about what I've learnedalong the way, share some of my
favorite themes from this seasonand give you a glimpse of
what's coming next in season two.
Now, when I first startedBrilliant Ideas, I knew that it
would be my experiment to testto see if this is something that
my listeners would want, and Iwasn't sure how it would all
come together.
Like I knew, I wanted to createa space that went against the

(01:49):
guru messaging out there andthose whole like picture perfect
feeds on Instagram that show avery filtered perspective of
entrepreneurship and bring onguests that actually have lived
experiences of real hardships,the pivots, the messiness, to
where they eventually foundsuccess.
Now, looking back, season onehas been such a journey.

(02:10):
I've had the chance to sit downwith incredible guests who
opened up about their business,their challenges and their wins,
and it's been such a privilegeto learn from them, right
alongside you Now, one of myfavorite parts of this season
has been realizing that, nomatter what industry someone is
in, we're all kind of grapplingwith the same core things we
want to stay consistent, we wantto reach the right people, we

(02:32):
want to build a business thatfeels good to run and, behind
the scenes, I've learned so muchabout the process of podcasting
itself.
It is a full-time job, by theway, but I love it and I
understand why so many podcastsfail or just stop after a season
.
Like there were some weekswhere I wondered how I was going
to get an episode out.

(02:52):
But Mike he is my amazingeditor from Cardinal Studio.
He helped me so much bring thispodcast to life, like I could
not have done this without himand even just showing up, even
when it wasn't perfect.
Like there were someconversations where I was like
stuttering or I did not know,like the words were just not

(03:14):
coming out really nice, and so Imade a lot of mistakes, but I
wasn't perfect, and it remindedme of why I started this in the
first place.
But I wasn't perfect and itreminded me of why I started
this in the first place.
I wanted to share ideas, Iwanted to spark clarity.
I wanted to also remind youthat you're not alone in this
journey and that it's not alwaysglamorous.

(03:36):
It's, a lot of the time, thegrind and the messiness that
show you that entrepreneurshipis not this picture perfect feed
that we see on Instagram.
Now, one of the things I'veloved about season one is just
how different each guest storyhas been.
There are these really clearthreads that tie them all

(03:58):
together, and I want tohighlight a few of my favorite
conversations and the lessonsthat stuck with me, because I
think that they're the ones thatyou can take with you as well.
Now, before I tell you myfavorites, I want to share the
season's top five episodes andwhat those were, so that you can
reference back to them.
And here they are Number 18,how Matt Diamante turned his

(04:22):
biggest setbacks into amultimillion dollar business.
Number 17, read Holmes onappreciated branding how to
build emotional connections withcustomers.
Read Holmes on AppreciatedBranding how to Build Emotional
Connections with Customers.
Number 16, brooke Greening onHigh Ticket Sales Mastering
Conversations that Convert.
Number 20, how to Share yourStory Without Oversharing.

(04:43):
Greg Howpin's Five-StepFramework.
And number 19, simplify yourBrand Message with Rueen Jorah's
hey Levi's AI playbooks thefirst one that comes to mind
which is the most popularepisode this season is my
conversation with Matt Diamante.
He's the founder of hey Tony,which is a digital marketing
agency that specializes in SEO,so he shared how his biggest

(05:06):
setbacks became the foundationfor a multi-million dollar
business.
Now, what I loved about Matt'sstory is that it wasn't just
about having like the perfectplan.
He had businesses before hecreated hey Tony.
That didn't work out and he wasexperimenting, simplifying and
kind of using what knowledge healready had to create now his
multi-million dollar business,and it kind of reminded me that

(05:29):
failure doesn't really mean theend.
It just gives you the materialto build something better.
Then there was Brooke Greening.
So she takes this.
She was the third most popularepisode and she opened up about
high ticket sales and how somuch of it comes down to
conversations.
So Brooke has this reallyapproachable way of reminding us

(05:49):
that sales isn't about pushingpeople, it's about listening,
clarifying, building trust.
For anyone who's ever feltawkward about selling, her
insights really flip the scripton what it means to invite
someone into your offer.
Another episode I loved was EvanKuderbatch.
So he's the founder of apickleball brand and his story
is proof that sometimes you justneed to start before you're

(06:11):
ready.
Evan didn't wait untileverything was like perfect.
He started building and then,along the way, he started to
track his time.
He automated when he needed toand then he delegated so that he
could scale his business.
And it was such a greatreminder that momentum comes
from action, not overthinking.

(06:33):
Now I also want to mentionJennifer Scribner.
She created a simple ebookcalled when to Buy it.
It's one of those ideas thatsounds very straightforward.
It's a resource that helpspeople find gut-friendly
ingredients, but it solved sucha specific pain point that it
became a powerful tool in herbusiness.
Jennifer's story is like areally great example of how
noticing a small gap in yourmarket can turn into something

(06:54):
really popular.
And finally, there was RuinJara.
She has the fifth most popularepisode.
She shared her AI-poweredframework for simplifying brand
messaging with HeyLevi.
So I use HeyLevi to create mybrand messaging and it doesn't
have like prompts, like it doeswith ChatGPT.
It populates a framework foryour messaging based on what
information you provided.

(07:14):
And what stood out to me aboutRuin and HeLevi is how much we
need clarity in our business.
We need to know who we want towork with, go beyond
demographics and really know thetype of people we want to serve
.
Now, as I wrap up season one, Ican't help but think about
everything that's coming next.
Season one was all abouttesting the waters, trying
different topics, seeing whatclicked and figuring out what

(07:37):
people needed the most.
But season two this season isfor nutritionists, fitness
instructors, women's healthcoaches and practitioners who've
built programs, courses ormemberships, but they're still
not getting a station of clientsyou really are looking for.
Next season isn't about surfacelevel tips.
It's about digging into thereal reasons your programs

(07:59):
aren't selling.
We're going to unpack thesubtle signals, the subconscious
patterns, the decision triggersthat make your clients pause,
hesitate and bail, and then howto fix it.
Here's a sneak peek of some ofthe topics we're going to dive
in together.
We're starting with one of myfavorite strategies the yes
letter.
It's all about getting yourclients to make small
commitments to your brand beforethey ever buy from you.

(08:21):
So when you think about thingslike liking your Instagram posts
, replying to your polls,sending you a DM with a
compliment or downloading yourfreebie, each little yes they
make moves them closer to sayingyes to your programs,
memberships or courses.

(08:42):
And since so much of my workconnects back to color
psychology.
We're also going to do a fullseries on colors, so like why
certain colors make people feela specific way, how to make your
designs easier to read, whichbutton colors get more clicks.
Even like how too much visualclutter can turn clients away
without you realizing it.
Later in the season we're goingto dig into the roadblocks that
stop people from saying yes, sothe ones that they never say out

(09:03):
loud.
So things like when they freezebecause they have too many
choices, because you have toomany programs, or when they're
worried about making the wrongdecision because they've been
burnt in the past.
So they kind of have trauma, alittle bit of trauma from before
, like if they've worked with acoach from before.
You approach them and you, youknow, go into a sales

(09:23):
conversation, they back up.
So we're going to look at allof that.
And we're also going to look at, you know, if they've already
spent money on previous programsor that they're stuck on the
cheaper options and they feelstuck of, like, what to do next.
So we're going to go into thesunk cost fallacy theory and

(09:46):
we're going to explore and diveinto all of that.
I'm so excited to share it withall of you, and you can expect
next season to be released inJanuary.
Now to wrap up this episode, Ijust want to say thank you again
for being here with me throughseason one of Brilliant Ideas.
This podcast has been such ajoy to create.
Honestly, it wouldn't mean halfas much without knowing that

(10:07):
you're on the other side,listening, learning and
hopefully taking pieces of theseconversations into your own
business.
Now, if you've loved thisseason, I would be so grateful
if you take a moment tosubscribe, leave a review and
share your favorite episode witha friend who might need it.
It's one of the best ways tohelp the show grow and it means
the world to me.
All right, so that's it for now.
I'm so excited to kick offseason two with you.

(10:28):
Until then, stay connected withme over Instagram, at yeslabca,
or at yeslabca, which is mywebsite, at yeslabca or at
yeslabca, which is my website,and get ready, because I've got
so much good stuff coming yourway.
Join me in January for seasontwo.
Thanks for tuning into thisepisode of Brilliant Ideas.
If you love the show, be sureto leave a review and follow me

(10:50):
on Instagram for even moreinsider tips and inspiration.
Ready to bring your next big,brilliant idea to life.
Visit alissabelcercom forresources, guidance and
everything you need to startcreating something amazing.