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June 2, 2025 73 mins

44 million American households pay rent every month.


What incentive do they have, apart from the obvious deterrent of being homeless?


Zilch. Nada.


Our guest, Ankur Jain, and his team are switching things up.


Born to immigrant parents, he sold his company to Tinder, and became VP of Product.


Today, he spearheads Bilt Rewards and Kairos.


Ankur shares how missing the cut for his basketball team became his first business deal, his mission to reward renters with ownership, and partnering with Wells Fargo and Mastercard to further this mission.


ABOUT US:


Primary is the largest early-stage venture firm in the world, with over $1B in Assets Under Management, and notable investments under its belt include unicorns like Slice, Chief, Electric, and more.


With a dedicated team of Partners, Associates, and Advisors, Primary operates with one clear modus operandi: to allocate unreasonable resources toward building unfair advantages.


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00:00 Trailer

00:55 Introduction

06:18 The Life-Changing Impact of Early Career Exposure

08:17 Turning a Rejection Into a First Business Win

11:54 Spending Discipline is Key for Startup Growth

15:07 The Cold Start Problem in Launching Loyalty Program

19:33 How a Unique Loyalty Program Secured Major Bank Deals

25:42 The Strategy Behind Winning Big Deals in Tech

34:39 Unlocking Startup Agility with the Pod Model

41:21 Creating a Culture of Possibility

43:16 How to Identify Culture Fit During Hiring

44:17 How History Influences Modern Business Tactics

54:03 Winning Strategies from Alibaba's Playbook

01:02:01 Lessons from Startup Incubation in College

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