Not every experienced leader thrives in a startup. Few people understand this better than Kat Cole.
As President & COO of AG1, she’s leading its growth in 60+ countries, driving a global health initiative poised to transform the $6.3 trillion industry.
In conversation with Jason Shuman, Kat unpacks:
- why 90% of pitches are dead on arrival,
- subtle cues that expose a weak founder within minutes and,
- the delicate balance between inspiring teams and over-convincing stakeholders
ABOUT US:
Primary is the largest early-stage venture firm in the world, with over $1B in Assets Under Management, and notable investments under its belt include unicorns like Slice, Chief, Electric, and more.
With a dedicated team of Partners, Associates, and Advisors, Primary operates with one clear modus operandi: to allocate unreasonable resources toward building unfair advantages.
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00:00 Trailer
01:02 Introduction
01:08 Becoming unpopular, going to the unfamiliar
07:36 A learning machine
09:49 Building teams
11:39 Selecting executive talent
14:02 Recruiting and listening
18:31 Deep and annoying questions
21:37 Red flags
23:31 Trying to sell work
25:11 Leading in crisis
32:22 Over communicating at work
37:48 Skip level meetings
41:48 Positive intent
44:33 The compliment sandwich disproven
46:41 Climbing the learning curve as an executive
53:30 Almost very little matters without health
58:56 Frameworks around big life changes
1:02:16 AI's impact in the e-commerce world
1:04:53 If you were the mayor of New York
1:06:08 Outro
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