Is AI a threat to creativity or the ultimate creative assistant?
Shane Hegde, Co-founder and CEO of Air, believes it’s the latter.
With roots in creative writing and a career pivot into computer science, Shane set out to build a platform that leverages AI to free creative teams from routine tasks.
In this of episode of Change Order, he joins Jason Shuman to unpack:
- why every brand needs creativity as an expression of its identity
- why it is a waste of time for companies to try to be the best at everything
- how constantly seeking mentors helps you level up
- why he admires Shopify’s approach
- how Air plans to evolve into the platform that takes you from 1 to 100
Connect with us here:
00:00:00 Trailer
00:00:46 Introduction
00:01:01 Ruined by AI?
00:06:35 Next gen mass market creative
00:12:16 Approaching creative work
00:17:09 Evolution and demand
00:31:04 100x easier
00:36:51 Closed vs open ecosystem
00:45:40 Constraints breeds creativity
00:53:56 Pushing the envelope more
00:59:01 Playing at the bottom
01:01:43 Growing up as a founder
01:07:55 What would you change?
01:13:31 Outro
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