Google Ads Double Serving: What It Means for CTR & Impressions

In this episode, we explore Google’s new Double Serving Experiment and how it might impact your ad performance. With two ads from the same advertiser now appearing on the same search results page, CTR and impression metrics may shift—for better or worse.

We cover:

• What the Double Serving Experiment is and why it matters
• How it could increase impressions but cannibalize clicks
• Best practices to protect CTR and performance
• Tips for monitoring and adjusting your ad strategy
• What we recommend for staying competitive during this test

If you're running Google Ads and want to stay ahead of changes, this episode is for you.

🔗 Learn more at: Google Ads Double Serving Experiment May Affect CTR and Impressions

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