How Performance Max Campaigns Improve Remarketing

In this episode, marketing strategist Sam Ashrafi explains how Performance Max campaigns enhance remarketing strategies and work seamlessly with search ads to boost conversions.

You’ll learn:

• How GA4 helps track visitors and build remarketing audiences
• How to import audience lists into Google Ads
• Where Performance Max campaigns appear (YouTube, Gmail, Maps & more)
• Why smart bidding improves results
• The best bidding strategies for different business goals
• Why combining Performance Max with search ads captures more conversions
• How to optimize landing pages to support your campaigns

Whether you're a local business or e-commerce brand, this episode breaks down how to use Google's tools to re-engage visitors and improve ROI.

Blog Link: How Performance Max Campaigns Improve Remarketing

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