In this episode, we break down how to combine Google Ads with GA4 to reach your most valuable customers and increase ROI. Using real-world strategies from an e-commerce brand, we explain how to define high-value segments, build smarter audiences, and optimize Performance Max campaigns.
You'll learn:
- How to set up GA4 and link it with Google Ads
- Ways to identify and segment high-value users
- Tips for maximizing conversion value in PMax
- How to apply geo-targeting for better returns
- Smart audience expansion strategies without wasting ad spend
If you're ready to scale smarter and get more out of your advertising budget, this episode is packed with actionable insights.
🔗 Learn more at:
How to Use Google Ads and GA4 to Target High-Value Customers
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