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October 23, 2024 43 mins

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Afraid specializing will shrink your practice? Think again. In this episode, OCD specialist Lindsay McGovern reveals how niching down transformed her practice from struggling generalist to thriving specialist with a consistent stream of private pay clients.

You'll discover:

  • Why being everyone's therapist is holding you back
  • How specializing actually attracts more clients (not fewer)
  • The mindset shifts needed to charge premium rates confidently
  • Practical strategies for building your expert status online
  • How to leverage Psychology Today, SEO, and word-of-mouth referrals
  • The truth about out-of-network benefits and maintaining a full practice


Lindsay shares her journey from anxiety about turning away clients to confidently running a successful multi-state telehealth practice. Whether you're considering specializing or afraid to niche down, this episode provides the blueprint for building a thriving private pay practice through specialization.

Stop underselling yourself. Learn how focusing on your perfect-fit clients can transform your practice and your income.

Lindsay McGovern, LCSW
ocd-teletherapy.com / Instagram @ocdandanxietytherapy
dreamprivatepractice.com / Instagram @dreamprivatepractice

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