In this episode, we sit down with Dr. Lyndsi Cress to break down what actually worked when she opened her DPC practice—and brought in 50 cash-pay patients in under 90 days.
This isn’t about going viral or hacking some secret marketing formula. Dr. Cress built trust early with a message-aligned website that did the heavy lifting before the first call. Then she backed it up with real-life connection: community Facebook groups, local networking, and meet-and-greets that helped her convert—without ever feeling “salesy.”
Her biggest sales breakthrough came when she stopped pitching features and started guiding real conversations. Instead of rattling off benefits, she listened for what patients actually wanted to know: “How does this work for me?” That mindset shift—from selling to serving—changed everything. Her calls and meet-and-greets started converting naturally, not because of polished scripts, but because her message was clear, her positioning was grounded, and her connection was real.
Main Takeaways:
- A website isn’t just about info—it’s your first sales conversation.
- Clear, strategic messaging pre-sells so you can focus on connection.
- You don’t need to be everywhere—you need to show up with clarity.
- In-person touchpoints (networking, meet-and-greets) still work.
Coral DPC / Dr. Lyndsi Cress
Little River, SC
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