Starting a direct-pay practice is exciting—but there’s a lot no one warns you about. The biggest factor in success isn’t just marketing or pricing—it’s mindset. From overcoming the fear of failure to thinking like a business owner, this episode is packed with insights from Dr. Vasanth Kainkaryam, who built his Direct Patient Care (DPC) practice from the ground up.
In this episode, we break down:
✔️ Why some DPCs take off—and why others struggle to get patients
✔️ The hidden financial challenges no one talks about (and how to plan for them)
✔️ How word-of-mouth, social media, and networking actually work in DPC marketing
✔️ The mindset shift needed to balance patient care and business success
✔️ Why most doctors aren’t prepared for the emotional weight of owning a practice
If you’re serious about building a thriving direct-pay clinic, this episode will challenge how you think about success—and show you how to get there.
Dr. Vasanth Kainkaryam
Windsor, CT
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