Beauty Brand Skin Centrick Shows that 1+1=3 When it Comes to ECRM & RangeMe
Skin Centrick’s Founder & CEO, Chithra Kannan, is a perfect example of a brand owner who understands the power of leveraging both ECRM and RangeMe to engage with the buyer community, and because of this, the brand is already on a trajectory of success rarely seen in a consumer packaged goods startup.
Launched only last October, Skin Centrick has already landed deals with several retailers, distributors, and e-commerce platforms and attributes 90 percent of this business to connections made via ECRM & RangeMe.
But we can’t take all of the credit. It’s the combination of Kannan’s business analytics prowess (she has a degree in Business Analytics from Harvard), her marketing savvy, and her very buttoned-up yet adaptive approach to buyer meetings that have helped make the most of the exposure that RangeMe provides combined with the face-to-face access to qualified buyers at ECRM Sessions.
In this podcast, ECRM's Joseph Tarnowski speaks with Kannan, who shares how she applies her business analytics skills to the beauty market to uncover opportunities, as well as how she leverages both RangeMe and ECRM to effectively engage the retail buyer community.
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