January 4, 2024 • 49 mins
Almost 95 percent of new products fail. Too often, they are created for a new income stream or to meet an idealized market, without being intimately connected to the needs and wants of the intended customer. A better way forward in the emerging “human-to-human” era? Find people for whom you can solve problems and get to know them deeply. Only then, using design thinking principles, can you innovate responsibly, and on purpose, in a way that deeply satisfies who you are out to serve.
Working on Purpose is broadcast live Tuesdays at 6PM ET.
Working on Purpose TV Show is viewed on Talk 4 TV (www.talk4tv.com).
Working on Purpose Radio Show is broadcast on W4CY Radio (www.w4cy.com) part of Talk 4 Radio (www.talk4radio.com) on the Talk 4 Media Network (www.talk4media.com).
Working on Purpose Podcast is also available on Talk 4 Podcasting (www.talk4podcasting.com), iHeartRadio, Amazon Music, Pandora, Spotify, Audible, and over 100 other podcast outlets.
Working on Purpose is broadcast live Tuesdays at 6PM ET.
Working on Purpose TV Show is viewed on Talk 4 TV (www.talk4tv.com).
Working on Purpose Radio Show is broadcast on W4CY Radio (www.w4cy.com) part of Talk 4 Radio (www.talk4radio.com) on the Talk 4 Media Network (www.talk4media.com).
Working on Purpose Podcast is also available on Talk 4 Podcasting (www.talk4podcasting.com), iHeartRadio, Amazon Music, Pandora, Spotify, Audible, and over 100 other podcast outlets.
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