Federated Farmers says most farmers are looking at Fonterra's change in strategy with cautious optimism.
The dairy giant's signalled its intent to divest well-known brands such as Anchor and overseas brands Fonterra Oceania and Fonterra Sri Lanka.
It wants to focus on producing ingredients and selling them to consumers and other businesses.
Federated Farmers Dairy Chair Richard McIntyre told Mike Hosking that some are concerned about Fonterra's potential move away from value-added products.
But he says they're also talking about investing more in innovation, so it'll be interesting to see the detail.
LISTEN ABOVE
See omnystudio.com/listener for privacy information.
Dateline NBC
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations.
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.
The Nikki Glaser Podcast
Every week comedian and infamous roaster Nikki Glaser provides a fun, fast-paced, and brutally honest look into current pop-culture and her own personal life.