After almost four decades, I believe the best choice for another shot at a conversion is still that quaint old communication medium: email.
Email still can't be beat for rich content, for conversations that feel one-to-one, and for getting another shot at a future customer. It's the original social media platform.
Liz Willits is a self-professed email marketing nerd, and the Senior Content Marketing Specialist at AWeber, one of the ‘OG; email services. She has worked with some of the most successful marketers in the world to help them with their email marketing strategies.
Liz doesn't think you're sending too much on email, and she's got the data to prove it. If we're not sending too much on email, then what's keeping our email from being more productive? Listen in to hear her take.
Resources and links discussed:
Connect with Liz: https://www.linkedin.com/in/liz-willits/
Learn more about AWeber: https://www.aweber.com/
30-day Trial of AWeber: https://www.aweber.com/order.htm
AWeber Smart Designer: https://www.aweber.com/email-templates-smart-designer.htm
Follow Brian on Twitter: https://twitter.com/bmassey
Learn more about Conversion Sciences: https://conversionsciences.com/