As Google's March 2024 Core Update marches on towards its eventual end, Kristine Schachinger and Jim Hedger talk about how a week's worth of rumors, assumptions, and half-baked ideas have led a wide section of the industry to go off half-cocked about the sweeping effects of this update. People are so angry with Google they're deleting and blocking official spokepersons in forums like Reddit while second guessing Google's motives. There have been a few documented recoveries from other parts of this update though there are still no documented recoveries from the Helpful Content Updates run between September and the start of the March 2024 Core Update. In other search news, evidence is starting to build up that Google's SGE, and other A.I. driven search initiatives aren't actually ready for primetime just yet, Twixter restores blue checkmarks to all popular users with or without user permission, teachers are developing stronger tools and protocols to detect student work performed by A.I., Google publishes a tutorial on identifying INP issues, Gemini is coming to Gmail, and much much more.
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