Ep 131 | Craig "Patty" Patterson on Sustainability for your Business, Clients, and Coaches

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What is a Win-Win-Win in your business?
After a recent article - "Leave No Client Behind" - made its way around the inter webs, I received a TON of requests to have Patty on the show. Well, here it is.
Patty is an OG in the CrossFit world, as you'll hear in some of his stories. He's tried every potential business model, but always found it lacking in one of three areas: profitability for the business, opportunity for coaches, and sustainability for clients. He's landed on what he believes to be optimal solutions on all three fronts.
After earning his mechanical engineering degree, working for two Fortune 100 companies in business development, and starting a green building design firm from scratch, Patty decided to try his hand in the fitness industry.
Patty opened the world’s fifth CrossFit affiliate and Canada’s first in Vancouver in 2004. He was mentored directly by CrossFit Founder Greg Glassman from 2004 to 2009 and because of this relationship with Greg, Patty’s gym “always looked different."
Interested in learning more about what Patty is up to at MadLab Click Here.
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