As a partner at Shareability, the social content studio and brand consultancy known for creating some of the most shared video campaigns of the last decade, Erick has been working with companies like Google, Intuit, Mars, Adobe, and others, to help them drive social campaign success, better understanding, engaging and activating target audiences. As the founding partner of Down Home with Tim McGraw, Shareability is translating its Gen Z expertise to help Down Home be the preeminent Marketing Machine for the heart of America, creating engaging content, brands, and experiences born out of Nashville. As an extension of his past work directing international environmental and human rights campaigns and volunteering with Mother Theresa at her Home for the Sick and Dying Destitute in Calcutta, he's passionate about Shareability's ongoing contribution to positive social impact.
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