ALOHA CEO Brad Charron: Let's Redefine the Diet

On today's episode of Authentic Influence, Adam Conner is joined by Brad Charron, the CEO of ALOHA. ALOHA is a consumer goods brand offering lines of clean, plant-based protein products.

Today, you'll learn:

• Brad's journey to ALOHA; how he focused the brand from a general marketplace to its current selection

• How ALOHA's focusing flowed through to its culture (even before the pandemic); how that has benefited the brand

• How ALOHA has leaned into the renewed importance on health during COVID, and has sought to redefined what "diet" means

• The persona of a brand which will allow it to survive post-pandemic, including transparency and the cruciality of purpose-driven brands to "show the receipt"; the steps ALOHA has taken here

• How ALOHA consumers are encouraged to share their stories, diet or no diet; the efforts ALOHA is actively taking to build community

• As always, advice to build a more authentic brand

Be sure to stay subscribed for more content and thought leadership like this, and do please leave a rating and review on iTunes if you like what you hear: https://podcasts.apple.com/us/podcast/authentic-influence/id1440872576.

Be sure to follow our LinkedIn page to catch all of our content there: https://www.linkedin.com/showcase/authentic-influence-podcast/.

Reach out to Adam Conner on LinkedIn at https://www.linkedin.com/in/adamjconner/ or via email at [e-mail] with suggestions for guests, content, or general interest/feedback.

Find more at https://www.podcast.vivoom.co/.

Enjoy!

Music: "Streetview" by Jahzzar is licensed under a Attribution-ShareAlike License (CC BY-SA 4.0)