Function of Beauty CMO Lorna Sommerville: How to Achieve Complete Custom Care

On today's episode of Authentic Influence, Adam Conner is joined by Lorna Sommerville, the Chief Marketing & Customer Experience Officer at Function of Beauty. Function of Beauty is the world’s most customizable hair care and body care brand.

Today, you'll learn:

• Why Lorna chose Function of Beauty as her next play following years in CPG and, most recently, DTC leadership at Harry's

• Lorna's leadership values; what makes a truly good marketing team?

• How Function of Beauty builds truly 1:1 relationships beyond the initial data they receive (which leads to formulation of one of 54 trillion different hair care options. You read that right.)

• How consumers are encouraged to share (including shampoo selfies -- have you ever gotten a bottle at the store with your name on it?)

• As always, advice to build a more authentic brand. Notable quote: "Marketing is a tax for being unremarkable."

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Enjoy!

Music: "Streetview" by Jahzzar is licensed under a Attribution-ShareAlike License (CC BY-SA 4.0)