GM CMO Deborah Wahl: Be the Sun

On today's episode of Authentic Influence, Adam Conner is joined by Deborah Wahl, the Global CMO of General Motors. GM is a Detroit-based American automotive giant housing such brands as Cadillac and Chevrolet.

Today, you'll learn:

• After spending years in automotive before exploring other industries (including a stint at McDonald's), what sparked Deborah's return to auto? Why GM?

• Given pressures on the auto industry, how Deborah instills hope and inspires the same confidence and creativity which has allowed GM to shine -- including an important mantra: Be the Sun (inspired by a mentor of hers)

• How Deborah gets customers to share their stories and support causes

• Given recent civil unrest, how GM is contributing to progress

• As always, advice on how to build a more authentic brand

Learn more about "Be the Sun, Not the Salt," a philosophy from Dr. Harry Cohen, here: https://www.bethesunnotthesalt.com/.

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Enjoy!

Music: "Streetview" by Jahzzar is licensed under a Attribution-ShareAlike License (CC BY-SA 4.0)