REEF Chief Creative Officer Alan Philips: The Power of Proximity

On today's episode of Authentic Influence, Adam Conner is joined by Alan Philips, the Chief Creative Officer of REEF. REEF is the largest operator of mobility, logistics hubs, and neighborhood kitchens in the United States, and is aiming to connect the world to your block.

Today, you'll learn:

• What is REEF? What does "connecting the world to your block" mean?

• How the pandemic took REEF's vision for what might happen to neighborhood evolution over the next 5-10 years, and "accelerated positive change" to create that evolution in 5-10 weeks. How has the brand adapted to that acceleration? (For example, how have they quickly built so many neighborhood kitchens?)

• Other ways in which REEF plans to be helpful to communities with its modular neighborhoods: healthcare and first responders among them

• How REEF plans to amplify neighborhood stories through a content platform dedicated directly to it. Quote: "I'm a strong believer in the telling the story through the eyes of the person who's being impacted." Plus, REEF as a media company first

• What will REEF do next to unlock neighborhood entrepreneurship?

• As always, advice to build a more authentic brand

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Enjoy!

Music: "Streetview" by Jahzzar is licensed under a Attribution-ShareAlike License (CC BY-SA 4.0)