272: Why You and Your Company Need an Identity

What happens when you ditch the corporate fluff and give your company a bold, authentic identity?

In this episode, Erin takes us behind the scenes of helping a company embrace the theme “Taking the BS out of E&S” causing a major internal shift that sparked excitement from the top dog CEO to their employees.

Meanwhile, Nicole shares how leading an unconventional office Christmas party embraced their company’s theme—and their colleagues' personalities.

If you’re stuck playing it safe, it’s time to rethink what your audience—and your team—really crave: something real, memorable, and worth talking about.

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206: From the Vault: Nicole’s Moving Out, Up, and Onward

If you’d like quick tangible tips and practical corporate career advice to level up your authentic leadership, download the 10 simple “plays” to stop selling out and start standing out at https://bauthenticinc.mykajabi.com/freebie  

To connect with Erin and/or Nicole, email: [e-mail] 

If you like jammin' with us on the podcast, b sure to join us for more fun and inspiration!

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•  Follow Erin on LinkedIn or Instagram 

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•    Take our simple, fun and insightful"What’s your workplace superhero name?”quiz

•   Unleash your Authentic Superpower with Erin’s book,"You Do You (ish)" 

• Check out our blog for more no-BS career advice 

• Work with Us

• Or just buy some fun, authentic, kick-ars merch here




DISCLAIMER: This episode is not explicit, though contains mild swearing that may be unsustainable for younger audiences.




Tweetable Comments


•   ”You can do amazing shit in imperfect circumstances.”

•  ”Having the perfect charcuterie board is not worth your mental sanity.”

• ”Somebody that leaves a legacy is somebody that when people look back, they talk about how that person made them feel.”

• "Having a kind of persona, theme, culture, and some measure of fun and humanity in this work gives you permission when you screw up."

•  ”Don't build culture from the top. You build culture from the trenches.”

• “A theme is almost as powerful as a leader.”