March 12, 2024
On this episode of Bone Talk, BHOF CEO Claire Gill sits down with Natasha
Williams, CEO of Phoenix Hipwear, a brand that produces a soft and
functional hip protector designed to reduce the risk of a hip fracture by
up to 80%. As a member of BHOF’s Corporate Advisory Roundtable, Natasha is
also a passionate advocate for hip protection and fall prevention.
Natasha's journey into the world of osteoporosis started with her mother
working at nursing homes and she recognized the significant need for
innovative hip protection solutions.
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