If you've been around for a while, you no doubt remember when the separation between apparel boutiques and home and gift boutiques was much wider than it is now. Since the pandemic, we have been on a fast track to see a lot more crossover between these two boutique segments. In this episode, I'm excited to dive into this growing trend with Angela Schmook, VP of Sales and Marketing at Road Runners LLC, a company that supports numerous wholesale brands in every category from home decor to jewelry collections and gifts of all types.
Listen in as we delve into what apparel and home and gift boutiques can learn from each other, the common misconceptions between home and gift and apparel, and the different business practices that work for each. Angela also shares her advice for retailers, current industry trends, and her insights on where she sees the overall industry heading.
We also talk about the upcoming home and gift show at Dallas Market Center, where you can find Angela next week!
Learn More About the Boutique Hub Here: https://theboutiquehub.com/join/boutique/
Resources:
Angela Schmook: Website
The Boutique Hub: Facebook | Instagram | Website
Ashley Alderson: Instagram
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