Are you curious about what it takes to build a "mega boutique"? In today's episode, I’m excited to bring you a conversation with Leslie Hall, the founder of The ZigZag Stripe. Leslie's brand is a shining example of the term "mega boutique," a concept that's been buzzing in our industry for some time, and this is one business story that I have loved to watch over the years.
Listen as we dive deep into the intricacies of Leslie's business model, discuss the powerful brand recognition she's fostered, and explore how she's skillfully utilized a recognizable model to become the face of The ZigZag Stripe. We also take a look at the tight-knit community that Leslie has built around her brand, the efficiencies she lived and died by, and how she managed inventory during a big move.
Learn More About the Boutique Hub Here: https://theboutiquehub.com/join/boutique/
Resources:
Leslie Hall: Website | Facebook | Pinterest | Instagram | TikTok
The Boutique Hub: Website | Facebook | Instagram | Pinterest | TikTok | YouTube
Ashley Alderson: Instagram
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