How do you achieve over 4,000% growth with a niche product mostly known for Indian cooking? In this episode of Brand New Blueprint, find out how Raquel Tavares and her team at 4th & Heart built the #4 fastest growing food/bev company in the country...and in one of the most unlikely product segments: ghee.
Here's what you'll learn from this episode:
* How positioning can reframe a brand from niche to staple
* How to turn setbacks into leaps forward
* Ways to keep track of food trends, and why it matters
* How to approach fundraising as the company grows
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