February 21, 2024 • 51 mins
Firestone Walker CMO Dustin Hinz and brand director Hannah Barnett explore the marketing approach to the Paso Robles, California-based craft brewery’s biggest brand, 805, as well as its portfolio of other brands, including Cali Squeeze, Mind Haze and the F Brand.
Hinz and Barnett break down Firestone Walker’s Authenticos partnership program and how the black-and-white film work the brand does with its ambassadors plays with wholesalers.
Plus, the Brewbound team reviews the latest news, including Iowa’s Big Grove Brewery taking a majority stake in non-alcoholic, THC-infused sparkling water brand Climbing Kites and the union strike at Molson Coors’ Fort Worth facility. The team also plays Another Round or Tabbing Out on the Brewers Association’s decision to pause Homebrew Con and shift activities to the Great American Beer Festival.
Mark as Played
Popular Podcasts
Dateline NBC
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations.
The Nikki Glaser Podcast
Every week comedian and infamous roaster Nikki Glaser provides a fun, fast-paced, and brutally honest look into current pop-culture and her own personal life.
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.