The Evolution of Revenue Marketing with Debbie Qaqish

In this podcast session, I had the opportunity to speak with Debbie Qaqish who is the Principal and Chief Strategy Officer of The Pedowitz Group - a Revenue Marketing™ firm that helps B2B companies and their marketing leaders transform “marketing” from a cost centre to a revenue centre.

As a result, Debbie has become a nationally recognized thought leader, innovator and speaker on the topic of Revenue Marketing with more than 30 years of experience applying strategy, technology and process to help B2B companies drive revenue growth.

She is also the author of the award-winning book – “Rise of the Revenue Marketer,” Chancellor of Revenue Marketing University, and host of Revenue Marketer Radio (WRMR). Debbie has been at the forefront of the marketing automation phenomenon, first as a beneficiary, and now as an advocate and expert.

She is a frequent speaker and writer on topics related to Revenue Marketing transformation, leadership, change management, sales and marketing alignment, ROI, content, organization, talent and marketing operations.

In fact, having coined the term “Revenue Marketer” in 2011, Debbie is considered, by many, to be the “original” revenue marketer. Debbie is also a PhD candidate and her dissertation topic is on how the CMO adopts financial accountability in an e-marketing environment.

Enjoy!

Show Links

 

• Connect with Debbie on LinkedIn
• About Debbie Qaqish
• The Pedowitz Group
• [BOOK] Rise of the Revenue Marketer
• The Rise of the Revenue Marketer (2011), Marketo Blog
• The CMO Survey (Duke University)
• [VIDEO] Thomas Barta — Keynote: The 12 Powers of a Marketing Leader (2017)

 

People Mentioned

 

• Jeff Pedowitz, President & CEO of The Pedowitz Group