Episode 121 - Customer Education Report Season 2023

What's the "State of Customer Education"?  Each year Adam and Dave take time to review reports focused on education in B2B SaaS and pull forward the key themes and trends as reported by institutions and vendors that serve the market. Join us as we unpack customer education reports including the TSIA State of Education Services 2023 report and explore the current state of customer education. We underscore the need for companies to shift their focus from growth at all costs to improving free cash flow and profitability, making the monetization of education services more crucial than ever. In this ever-evolving business climate, we touch on the concept of change and the importance of adaptability. You'll gain valuable insights into the trends shaping the education services industry and the vital role of staying agile in the face of change.

Lastly, we'll explore the transformative power of video in customer education and success. We'll examine various reports and studies that underscore the role of video in engaging and educating customers. You'll also get to hear us debate on the potential of video in replacing other modalities in education and how it can be utilized strategically to meet customer learning needs. This episode promises an exciting journey through the evolving landscape of customer education and the role of video in shaping customer success.

What do we need to pay attention to?  What can we safely ignore?  This is a great time to think through your 2024 playbook and ensure you're keeping pace with market changes.

About the Show

CELab is the Customer Education Lab for Innovative Customer Success, Enablement, and Marketing Teams. Our mission is to explore how to build Customer Education programs, experiment with new approaches, and exterminate the myths and bad advice that stop growth dead in its tracks.

Listen in as we discuss:

• World Mental Health Day
• Overview of the TSIA State of Education Services 2023 report
• The role of mobile and customer engagement in education
• Thinkific Digital Learning Trends 2023 report
• Various reports and studies that highlight the role of video in engaging and educating customers
• Potential of video in replacing other modalities in education and how it can be strategically used to meet customer learning needs
• Delivering learning content on mobile devices and social media platforms
• Using video as a tool for customer success, customer experience, and customer education
• Video can increase engagement, reduce costs, and improve self-service options
• Understanding how people prefer to learn and using video strategically to meet their needs.
• And - please - if you’ve found value in this podcast, share with your friends, your peers, and your network to help us “Find the Others”!

Resources:

TSIA's 2023 State of Education Services

Thought Industries' State of External Enterprise Learning 2023

Thinkific's Digital Learning Trends 2023 Report

Videate's 2023 State of SaaS Customer Success and Product Training Videos

Intellum - 2023 Report - The State of Education Initiative Ownership

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