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October 29, 2019 54 mins
The buzz: “Marketing to businesses is very different than marketing to individual consumers” (blog.hubspot.com). With the world a digital stage, today’s B2B buyer expects your company to engage them with intelligence and personalization on their own terms, wherever they are in the buying lifecycle, on their preferred platforms from Twitter to Facebook and LinkedIn. How? Evolve your marketing and advertising strategies to create unique, customizable, targeted digital and social media programs and campaigns to connect with and educate them. Ready for best practices? The experts speak. Donnetta Campbell, The Social Architects: “Oh, the Places You'll Go” (Dr. Seuss). Sarah Goodall, Tribal Impact: “It’s kind of fun to do the impossible” (Walt Disney). Lorraine Maurice, SAP: “I am no longer afraid of becoming lost, because the journey back always reveals something new, and that is ultimately good for the artist” (Billy Joel). Join us for B2B Revenue Growth: Strategic Social Engagement.
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