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June 28, 2018 54 min
The buzz: “Whether you’re a marketing veteran, or are brand new to the game, keeping on top of the latest technologies and tools available is a tough ask” (Chris Sheen). Hello, SMBs! Are you worried that it’s expensive and learning-intensive to arm your marketers with the right tools to evaluate campaign performance, gather audience insights and boost marketing efficiency? Not true! A well-rounded marketing plan can include free, freemium, and paid tools. Learn how our panel of experts select their tools, and the favorites they cannot market without. The experts speak. Kirsten Boileau, SAP: “The best preparation for tomorrow is doing your best today” (H. Jackson Brown, Jr.). Lisa Durrett, Broad Insite: “If you get stuck, draw with a different pen. Change your tools; it may free your thinking” (Paul Arden). Lorraine Maurice, SAP: “I will never give in to old age until I become old” (Tina Turner). Join us for Your Marketing Toolbox: Free, Fremium or Paid?
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