Social proof works, which is why companies use it in their marketing strategies. And that's also why some people try to game it. From fake Amazon reviews to stretching-the-truth partnership details to out-of-context testimonials, it can be hard to know what social proof is authentic and which isn't.
In this podcast and related article, I discuss:
- What is social proof?
- The types of social proof a company can use
- Website testimonials
- The problems with social proof
- How to create social proof that works and is authentic
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