How Design and Functionality Matter in Clinic Gym Hybrids with Meg and Nina of Articulate Design and Consulting

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September 26, 2023 • 62 mins

This week we are joined by guests Meg and Nina of Articulate Design and Consulting. They are both physical therapists, and Meg currently owns her own space while Nina works at a prestigious clinic at the University of Toronto. Their careers have given them a deeper understanding of how design and functionality play into a clinic gym setting, giving them an edge when it comes to knowing what their clinic owner clients need to create an ideal space.

“If you walk into your favorite restaurant, or a spa…the environment’s already providing a service without you having to do a thing.”– Nina Folliott

Topics Covered Include

Why Articulate Design is the perfect marriage of their personal and professional lives.
How their backgrounds as physical therapists serve them as designers.
Where the client experience really starts.
Why clients should know the look and feel of a clinic before they even come in.
How having a nurturing space creates a clinician-centered business.
The importance of blending utilitarian functionality with personality and branding.
Why you’re losing an asset if you don’t consider the clinic environment.
Questions you should ask yourself to start shaping your concept.
Why clinic owners need to see design as an investment.
The various types of clients Meg and Nina often have coming to them.
Meg and Nina’s proficiency at working with clients remotely.
How optimizing your space will support your bottom line.
Why the space itself is more important than the location.
Which trends in design to follow and which ones to avoid.