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July 20, 2017 54 mins
What if you could bring together strategic planning with hands-on expertise to unleash the possible within your organization? If that gets a raised eyebrow, you’ll want to tune in to Coaching for Real as we welcome Samantha Stone, founder of The Marketing Advisory Network and author of Unleash Possible, a marketing playbook that drives B2B sales. Samantha will explore the concept of utilizing a network of highly experienced talent to assist your business with everything from strategic planning and market research to new product/service introductions and marketing and sales automation & tool selection. We will examine some of the key ideas in Samantha’s book, including the seven levers of empowerment and the seven components of a productive brainstorming session. We will question the debate between quality versus quantity leads and learn how to build a lead scoring framework. And finally well learn when to chase the C-suite, how to attract the C-suite, and when to stop chasing.
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