Ensightium

Ensightium

Hosted by Brand and Marketing Expert, Speaker and Author Renee Walker, Ensightium provides small business owner, solopreneur and freelancer growth strategies.

Episodes

April 22, 2021 14 min
Whether you're operating a small business with a few employees or you're a freelancer or solopreneur to effectively market your products and services, first get back to basics and align your marketing goals with your business strategy.
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Mark as Played
Marketing is a critical part of every successful business. It’s crucial to take a strategic approach to your marketing efforts to optimize success and maximize your investment. Here are ten knucklehead mistakes that often hinder marketing success for small business owners, solopreneurs and freelancers.
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022: Win Buyers and Influence Sales with Client Segmentation Today, our Pro Tip focuses on the importance of client segmentation as a key business development and growth driver. Nicole Lewis, the president and CEO of Nicole Lewis & Associates, is a passionate client advocate and solution architect who creates high impact and “out of the box” initiatives to consistently deliver double digit return on ...
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Today, our Pro Tip focuses on business etiquette and why it is important for business owners, professionals and executives to achieve greater business and career success. Joscelyn Davis, the president and chief strategist of JADE Strategies, Inc., is a highly sought-after speaker and trainer who brings more than 25 years of proven experience in organizational change strategy and leadership coaching in the public, private and nonpro...
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It’s my pleasure to welcome Ryan to the Ensightium podcast. Ryan is an award-winning marketing strategist and brand consultant that transforms communications into mission-driven and results-oriented solutions for a wide array of creative projects. Ryan mixes strategy with creativity, technology with graphic design to produce inspired and unique identities, collateral and marketing materials, as well as social media marketing, and d...
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Let me briefly introduced Matt. He has coached hundreds of financial advisors for more than a decade. Following Matt's extraordinary success with helping his client achieve and exceed their goals, Matt launched his own coaching/consulting company, Top Advisor Coaching. With a Master’s Degree as a Therapist and a Coach, Matt is trained to deal with the human elements of business. As success means different things to different p...
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Referrals are an extremely effective and cost-efficient revenue generation strategy. Yet, many business owners constantly expend countless resources focused on mass marketing in an effort to appeal to an entire market using a one-size-fits-all approach. With some planning and consistent execution, a referral program offers many benefits to small businesses. So, why are referral programs a great revenue generation strategy? Let’s c...
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It’s January 2018…A new year always brings the inevitable resolutions or if you prefer behavioral modifications. Many business owners—like you and me—resolve to generate more revenue and to grow their companies. With an estimated 80 percent of resolutions likely to fail by February (that’s about 30 days), a surefire pricing strategy is necessary to achieve your revenue goals. Business owners commonly and unknowingly commit several...
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Do you remember the moment you decided to launch your business or to become a business owner? Do you remember the myriad of decisions you had to make? Specifically, how did you decide on your new title of president, managing partner, founder or CEO? Whatever your decision-making process, your title represents more than your position. It reflects you level of competency to effectively manage and grow your business. As you launched ...
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Customer service is personal for your clients and customers. There are many benefits when businesses provided exceptional, excellent or even good, customer service. Yet, many business owners don’t consistently focus, monitor or improve their customer service. In fact, they create shortcuts and cut costs. Horror stories abound! Most recently a passenger refused to deplane a United Flight and was forcibly removed by security personn...
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Deciding to end a client relationship is a highly stressful, intense and difficult choice that should not be made quickly or taken lightly. In fact, your decision should be made with all due consideration and with well-defined reasons. It is also important that you take extreme care in executing your decision as you end a client relationship. Why would you ever fire your client? There are many valid reasons to part ways with a cli...
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Marketing can be a daunting challenge. There are so many conflicting recommendations. And, the landscape seems to evolve daily with new digital and social media platforms. If that’s not enough, there are the issues of what to say, how to say it, where to say it, and who should hear it. Marketing is and should be viewed as a critical investment for the financial success of your business. PERIOD. Marketing is not optional. It’s imper...
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The terms sales and marketing are often used interchangeably. However, these vital functions provide very different—and equally important—contributions to the company or organization. They’re in fact the yin-yang that cultivates customers, generates sales, and serves as the fuel for your company. Today, we explore how to align your sales and marketing functions to significantly improve revenue generation, enhance productivity and ...
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Growing or managing your business can be a daunting challenge. Keeping customer acquisition and opportunity costs low is extremely important for sustainable business growth and revenue generation. Today, we will unpack how to assess business opportunities and optimize business growth potential without bankrupting the company, to identify niche and target markets to accelerate customer acquisition and revenue generation, and improv...
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I hope you have been able to incorporate lessons from last week’s episode. Today, we will continue to examine lessons from the 10 Best Global Brands. As a reminder, the 100 Best Global Brand valuations by Interbrand, a global branding consultancy, are distributed each October. The 10 Best Global Brands provide invaluable lessons for growth-minded entrepreneurs and small business owners. The lessons will help you strategize, implem...
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In today’s episode, we will examine lessons from the 10 Best Global Brands as valuated by Interbrand, a global branding agency. The 10 Best Global Brands provide invaluable lessons for growth-minded entrepreneurs and small business owners. The lessons will help you strategize, implement and achieve your desired growth, and to build a strong and resilient customer-focused brand. For our purposes, we have isolated a specific lesson ...
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Today, we will focus on a mission-critical skill—relationship building—for the success and viability of your business. Having the ability to confidently and effectively engage with people in both business and social environments is imperative to successfully market your business, to develop key relationships, and to attract business opportunities. So, love it or hate it, relationship building is everyone’s responsibility in your co...
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In our previous episode, we discussed lead generation strategies for your business success. Now, we turn our focus to effective communication strategies that will engage your current and prospective customers. Small business owners can effectively employ the following techniques to strengthen their customer relationships, to attract new customers, to differentiate their products and services, and to enhance their profitability. If ...
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Many business owners believe generating leads is a costly, low return and difficult task. By purposefully and strategically creating a lead generation plan, you can significantly reduce spend by maximizing low cost and highly effective platforms to develop a sales pipeline. Today, we introduce lead generation and explore several tools and techniques that small business owners can implement now. If you enjoy this podcast (and we h...
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In an extremely competitive marketplace, creating customer value is essential for winning more business. Optimizing sales and marketing activities while employing customer cultivation, acquisition and activation strategies are significant drivers to increase sales volume, differentiate products and services, create competitive advantages to win more business and accelerate growth.  Today, we delve into purchase decision-drivers, th...
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Mark as Played

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