CHICAGO, IL — My guest today is Mike LaVitola. Mike is the Founder and Chairman of Foxtrot, a modern-day convenience store headquartered in the Windy City.
Mike and I sat down in Foxtrot’s global flagship store to discuss the growth of the brand he started a decade ago as a hungry MBA student at Chicago Booth. Specifically, we delve deep into how Foxtrot has evolved from being a dream digital-only corner store with less than 30-minute delivery to a rapidly expanding national brand with locations in Chicago, D.C., Dallas and Austin.
Mike and I cover a lot of ground on all things Chicago, hospitality but, most importantly, what it means for a brand to truly create a third place in society where customers are excited to not only transact in but also belong to.
He’s certainly won me over. Without further ado, here’s Mike LaVitola.
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