Misinformation and disinformation aren’t just problems for the news media—they’re also becoming critical concerns for corporate and organizational communicators. Whether it’s a viral post spreading false claims about your company, a deepfake video targeting a leader, a cloned voice trying to trick employees into transferring funds, or AI-generated content muddying the information landscape, today’s communicators must be equipped to navigate a world where truth competes with convincing fiction. In this recording of the live-streamed conversation, Fellows of the International Association of Business Communicators (IABC) explored how generative AI is accelerating the spread of false and misleading content—and what communication professionals can do to identify, counter, and prepare for it.
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