Episode 188
Dana DiTomaso embarked on her digital marketing journey over 20 years ago, initially working in tech support for a CRM before founding a web design company in 2002. In 2000, clients sought her expertise in increasing website traffic, propelling her into the world of Search Engine Optimization (SEO). By 2012, Dana became an active participant in the SEO community, sharing insights on technical and local SEO topics.
Dana, having typed her first line of code in 1982, consistently demonstrated an entrepreneurial spirit and started delivering talks and presentations since 1998. Recognizing the potential of digital-first marketing, she founded three businesses that educate entrepreneurs and organizations. As the founder and lead instructor of KP Playbook, Dana teaches the "Analytics for Agencies" course and manages a thriving learner community, emphasizing proven principles over quick tips. Notably, none of her clients have faced Google penalties to date.
Dana lives in an old growth forest near Victoria BC.
Chapter Timestamps
00:00:00 - Intro
00:03:01 - Welcome Dana
00:08:18 - The unvarnished view of data given by GA4
00:16:33 - Using custom reports and exploration tab
00:22:41 - Giving other users access to Reports
00:26:39 - PSA
00:27:25 - Reporting through Looker Studio
00:35:08 - Why knowing some UX helps
00:38:54 - Pulling other data sources together with GA data
00:44:01 - Looker studio tactics
00:53:18 - Where to contact Dana
Links to everything mentioned in the show are on the Funnel Reboot site's page for Episode 188.
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