On this episode of Marketing Art and Science, I am joined by Domino Data Lab CMO Thomas Been for a conversation on how Domino is enabling its customers to unleash the power of AI, how marketing is leveraging generative AI to facilitate the customer journey, and how its martech stack is influencing targeting, amplification, and engagement.
Our discussion covers:
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How Domino Data Lab is enabling organizations to unleash the power of AI to transform leveraging marketing.
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About Domino’s MarTech stack and AI integration: The CMO’s recommendations on AI (e.g., build the basics, learn your business, innovate); an overview of Domino’s Martech stack
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Marketing’s influence on the customer journey from prospect to advocate, emphasizing use case discovery and valuable content creation
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Fail to Fab: An example of turning a marketing failure into a success using technology and generative AI
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