411 – 150 Craft Shows in 3 Years! with Grant and Jennifer Anderson

This week's show is pretty exciting. As you saw from the title, my guests have participated in 150 in-person shows over just the past 3 years! Given that level of activity, you know they have a ton of experience and a wealth of insights to share. You'll also hear about their unexpected start in business, how they merged into a husband and wife business team, and what they expect in the future. This conversation is jam-packed with great stories to learn from and what can happen if you just start and pave the way forward from there. Grant and Jennifer Anderson are a husband and wife team out of Brownsburg, IN and the owners of Uptown Common. Jennifer started Uptown Common in late 2019 selling macrame products including plant hangers and wall hangings. Grant began adding leather goods to the business booth early in 2020 and shortly after that, they also started selling plants so customers could complete their plant hanger entirely in their shop. Uptown Common travels around the Midwest to artisan markets. To date, they’ve done nearly 150 markets! Grant and Jennifer also hosted their own artisan market for the first time last year which was an exciting undertaking. They leveraged their significant experience as vendors as well as the relationships with other vendors they’ve built since 2019 to make the show one that will continue in 2023 and beyond.

Tips From Craft Show Pros

In this episode, you'll hear ...

• The value in just starting and going from there.

• What you can learn about being a vendor by visiting craft shows as a shopper

• How to really know if a show was a success for you or not.

• Being flexible and why you need to watch trends to stay relevant.

• How to make connections with your customers.

• Which is more important? The big grand thing that you do well or the little daily tasks?

• How to get your big break.

• The key to keeping your products high quality.

• And so much more!

Tune in now to get tons of valuable tips from craft show pros that you can use for your handmade product business!

Resources Mentioned

• GBU Topic Directory

Grant & Jennifer's Contact Links

Website | Facebook | Instagram

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