For the last few years one of the most common goals, from a brand perspective, when it comes to using Influencer Marketing has been product awareness. However, the more trackable these hashtag-ads become, such as with unique links, swipe ups, and the Instagram Checkout Button, the more brands are going to be able to track actual conversions. What does that mean for Influencers? Well, brands are going to hire and/or call-back the Influencer who is getting the most conversions regardless of their follower number. Here's what you need to know!
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