What’s your purpose story?
On this episode, Nikki is joined by Marshall Lockton, entrepreneur and Partner of Knight Agency, takes us on a journey from his family’s business at Lockton Companies to his passion for purpose-driven leadership. Marshall shares how crafting meaningful stories fuels performance, builds connection, and brings purpose to life.
🎙️Also, Marshall tees up the launch of his new podcast, The Third Layer, where he gets to share these stories with people from all over!🎉
Get ready for insights on vulnerability, navigating life’s seasons, and sparking a culture that thrives. Don’t miss this one—it’s packed with heart, purpose, and practical tips!
Additional Resources:
Connect with Marshall on LinkedIn
Learn more about Knight Agency
Connect with Nikki on LinkedIn
Follow PeopleForward Network on LinkedIn
Learn more about PeopleForward Network
Key Takeaways:
- Purpose Stories Drive Performance: Personal and organizational purpose stories capture the unique essence and inspire people to do their best work.
- Crucible Moments Are Transformative: Major challenges often clarify our purpose and drive future growth.
- Words Matter in Purpose Statements: Crafting a precise focus statement ensures it becomes a living guide, not just wall art.
- Storytelling Builds Culture: Leaders use stories to connect people to purpose, culture, and each other.
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