Episode #427: The Secret To Keeping Fitness Clients Motivated and Getting Results With Physmodo

Live from the floor of the March 2023 IHRSA Trade Show in San Diego, host Pete Moore welcomes back Andrew Menter, CEO and Founder of Physmodo. (If you missed his first show, check it out here.) Physmodo uses computer vision to deliver a quick, objective, automated and easily repeatable movement assessment to quantify how your body moves. It's a must-have for any fitness facility that offers personal training! 

Andrew and Pete chat about the latest advancements in software and how it can impact the fitness industry. From measuring flexibility to personalized training based on assessments, he delves into the importance of understanding musculoskeletal health for both trainers and clients.

"In today's world, we pay close attention to biometrics like our sleep patterns, heart rate variability, and resting heart rate. However, when it comes to musculoskeletal health, we often lack an efficient measurement tool. That's where our innovation comes in. We have developed a solution that allows personal trainers to assess their clients' mobility within 30 seconds. Imagine this scenario: You walk into the gym, and your lower body mobility isn't up to par. Instead of ignoring the issue, we can adapt your training session accordingly. It's all about personalized guidance and making sure every client's needs are met," states Menter. 

Andrew goes beyond just fitness and discusses the importance of member engagement for health club and studio operators. He suggests strategies to keep members motivated and prevent them from leaving. Plus, he introduces the idea of a scoring system to track progress over time. 

Some key moments: 

[00:03:32] Podcast assessment measures mobility, stability, and posture.

[00:09:37] Scoring component measures flexibility; people want improvement.

[00:11:54] Hard to cancel your health club membership if you got results.

[00:13:58] Carnival game scoring like a progress chart.

[00:17:21] Partnered with BeaverFit for distribution.

A few key takeaways: 

1. Movement Assessment: It's critial to look at mobility assessment and understand the importance it plays in injury prevention and overall physical health. Physmodo introduces an assessment method that measures mobility, stability, posture, and symmetry, allowing trainers to tailor workouts based on individual needs. 

2. Personalization and Engagement: Menter emphasizes the importance of health club operators and personal trainers in creating an engaging and results-driven experience for their members. Personalization and sequencing of narrative and messaging are suggested as effective methods in retaining members and keeping them motivated. 

3. Tracking Progress: The podcast raises the question of why more people don't regularly track their progress in terms of musculoskeletal health. He highlights the need for quick and efficie