HALO Academy 2 Minute Financial Drill: Sell Side Process Kickoff

Every Wednesday we release our all new “HALO Academy: 2 Minute Financial Drill" by Integrity Square Founder & HALO Talks host, Pete Moore on everything you need to know for financial literacy, unit economics, legal documents used for M&A and capital raises, capital sources you can access, understanding how financings are structured, valuation metrics and parameters, and what you need to know about your own business before engaging in cap raises and/or a potential sale.

If you missed our email about this, you can re-read it here: https://mailchi.mp/9567da51c0ce/2025programschedule 
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RESOURCES 

• https://www.integritysq.com
  
  
• https://www.halotalks.com
  
  
• https://www.thehaloacademy.com  ===================================================

ABOUT YOUR INSTRUCTOR 

Pete is the Founder, Managing Partner and Chief Dream Architect at Integrity Square ("ISQ"), a leading boutique financial advisory firm focused on the $4.7T Health, Active Lifestyle, Outdoor ("HALO") sector. Since founding ISQ in 2010, the firm has played an active advisory role in 100+ mergers & acquisitions, private placements and advisory assignments across North America.

Pete Moore and his team have also invested in passionate entrepreneurs at HigherDOSE, XTEND, and Promotion Vault. ISQ's media and "live education" properties include HALO Talks, the leading B2B podcast in the sector, Time To Win Again, and the HALO Academy, an Executive Education Bootcamp Series. 

Prior to ISQ, Pete was Head of the Active Lifestyle & Wellness Group at Sagent Advisors (2003-2010.) Prior to 2003, Pete was co-founder of FitnessInsite, a SasS sales management platform with 1500+ clients (based in AZ.) At FitnessInsite, Pete invested his personal capital, leveraged his credit cards and learned what it takes to manage a startup.

Pete built his business and financial acumen on top of the foundation laid at three critical positions early in his career: Senior Associate at Brockway Moran & Partners, the private equity owner of Gold’s Gym International, Inc; worked as an Associate at Donaldson, Lufkin & Jenrette; and an Analyst at Chase Securities. (Now JP Morgan.) 

ISQ saw a need for a deeper & more useful level of education in the HALO sector. In response, we launched the HALO Talks podcast, with 500+ completed interviews and over 120,000 downloads. HALO Talks has become a “must listen” for anyone working or investing in the sector.

Pete graduated from Emory University (BBA, 1994) and received his MBA from Harvard Business School (1999.) While at HBS, he co-founded IRON PLANET, the leading B2B auction site for used heavy equipment, which was sold to Ritchie Bros for $758 million. His hobbies include: Football, basketball, tennis, podcasting, amateur ventriloquism, pro bono DJ and fitness enthusiast.

Episode Transcript

(00:00):
This is Pete Moore at Integrity Square. We are just signed our
engagement letter with our 20 club operator. We're gonna come up
with a cool name, probably Project Willow on behalf
of Taylor Swift or Project Cannonball, but we'll come
up with some confidential name that allow us to talk about your
business whether we're in an elevator, whether in an airport,

(00:22):
or whether on a conference call. Okay. Confidentiality in
this process is key. We will have something called a
kickoff call. We'll do that over Zoom or we'll do that in
person. That kickoff call is going to be a way for
you to teach our team everything we need to know
about your business, how your business model works, how your

(00:44):
special sauce is delivered, and what you see as the
opportunities and risks of the business. It's super
important for any banker to actually understand your business as if
it was their own for us to be able to champion that
cause, pitch the business properly to potential buyers,
understand some of the special sauce in the Kool Aid that we need

(01:07):
to drink in order to really get fired up to sell a company.
So that kickoff call is basically you educating the banker
on on your company, all the things we need to know, the good, the
bad, and the ugly, and then we will issue you what's called a
due diligence request smart sheet. This is
basically the start of your proctology exam. We are going to

(01:29):
learn everything about your business and we're gonna try and figure out what
a potential buyer is going to have issue with
and try and get ahead of it. Getting ahead of issues in any sale
process is basically the difference between success and
failure. So once we have that diligence list, we start to
put together our confidential information memo, which is our

(01:51):
SIM, which is 40 pages in PowerPoint, and our workbook,
which is going to adjust your financials the best we can and help you
build out projections. That is the stage we're at right now. Keep coming
back for more.