HALO Academy 2 Minute Financial Drill: Sell Side Process Continued

Every Wednesday we release our all new “HALO Academy: 2 Minute Financial Drill" by Integrity Square Founder & HALO Talks host, Pete Moore on everything you need to know for financial literacy, unit economics, legal documents used for M&A and capital raises, capital sources you can access, understanding how financings are structured, valuation metrics and parameters, and what you need to know about your own business before engaging in cap raises and/or a potential sale.

If you missed our email about this, you can re-read it here: https://mailchi.mp/9567da51c0ce/2025programschedule 
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RESOURCES 

• https://www.integritysq.com
  
  
• https://www.halotalks.com
  
  
• https://www.thehaloacademy.com  ===================================================

ABOUT YOUR INSTRUCTOR 

Pete is the Founder, Managing Partner and Chief Dream Architect at Integrity Square ("ISQ"), a leading boutique financial advisory firm focused on the $4.7T Health, Active Lifestyle, Outdoor ("HALO") sector. Since founding ISQ in 2010, the firm has played an active advisory role in 100+ mergers & acquisitions, private placements and advisory assignments across North America.

Pete Moore and his team have also invested in passionate entrepreneurs at HigherDOSE, XTEND, and Promotion Vault. ISQ's media and "live education" properties include HALO Talks, the leading B2B podcast in the sector, Time To Win Again, and the HALO Academy, an Executive Education Bootcamp Series. 

Prior to ISQ, Pete was Head of the Active Lifestyle & Wellness Group at Sagent Advisors (2003-2010.) Prior to 2003, Pete was co-founder of FitnessInsite, a SasS sales management platform with 1500+ clients (based in AZ.) At FitnessInsite, Pete invested his personal capital, leveraged his credit cards and learned what it takes to manage a startup.

Pete built his business and financial acumen on top of the foundation laid at three critical positions early in his career: Senior Associate at Brockway Moran & Partners, the private equity owner of Gold’s Gym International, Inc; worked as an Associate at Donaldson, Lufkin & Jenrette; and an Analyst at Chase Securities. (Now JP Morgan.) 

ISQ saw a need for a deeper & more useful level of education in the HALO sector. In response, we launched the HALO Talks podcast, with 500+ completed interviews and over 120,000 downloads. HALO Talks has become a “must listen” for anyone working or investing in the sector.

Pete graduated from Emory University (BBA, 1994) and received his MBA from Harvard Business School (1999.) While at HBS, he co-founded IRON PLANET, the leading B2B auction site for used heavy equipment, which was sold to Ritchie Bros for $758 million. His hobbies include: Football, basketball, tennis, podcasting, amateur ventriloquism, pro bono DJ and fitness enthusiast.

Episode Transcript

(00:00):
Pete Moore, Integrity Square continuing the two minute drill on the
sell side process. We just got all your materials.
You and your management team and Integrity Square have
finalized the SIM. We've got a document that we feel really
good about. We've got a workbook and financial model that
articulates what we think the future will look like and the

(00:22):
projections on how profitable this business will potentially become
under someone else's ownership, and then we're gonna put together what we call a
teaser. Okay? That teaser is basically a one to two
page document with our code project name on it
that has be shared on a non confidential basis
with all the potential strategic and financial buyers that we

(00:45):
wanna go out to and talk to about your company. Now
once we have the teaser and we make calls to these groups and
emails and they say, yes. I'm interested in a 20 club
health club chain. Please send us the information. No
information will go out until someone signs what's called an NDA
or a non disclosure agreement or a CA, a

(01:07):
confidential agreement. This is basically a pinky
swear between you and the potential
buyer that is now gonna have access to most of the confidential
information that you're gonna be providing in order to get
someone comfortable that they want to own and that they will pay
up and participate in a process with their time

(01:29):
to review this opportunity. We might say we're going out to 10
buyers and that would be called the fireside chat. We might go out
to a hundred buyers and call it a fireside chat, or we're gonna
run a full fledged auction on the business and let people
know that we are not entertaining one off
bids. We are running a process and they are gonna participate

(01:51):
according to our rules.