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May 31, 2025 1 min

Attention Indie Operators: You Have 36 Months. . . :(

Ya'll know Pete Moore as "Captain HALO!" But for this episode he's temporarily changing titles to "Dr. HALO" (!) because he has a prognosis and it's concerning. 

🚨 Big Shifts Are Coming to the Health Club Industry! 🚨

Private equity isn’t just knocking on the door—it’s about to flood the health club market nationwide. As someone who’s helped close over 100 deals in the HALO space, he is encouraging all independent operators to get ready, not just for survival, but to thrive.

Key takeaways for health club owners and operators: 

  • The clock is ticking: The next 36 months will be critical. PE-backed brands are expanding rapidly and targeting underserved markets.

  • Consider your options: Now’s the time to decide—will you sell to a larger group, bring in capital, or find a way to compete head-to-head.

  • The nature of the business is shifting: Family-run, independent operations will face tough competition. Private equity is changing the landscape—prepare to play chess, not checkers.

If you’re an operator, don’t wait to get your strategy in place! 

Resources:

HALO Talks podcast: https://www.halotalks.com 
Integrity Square: https://www.integritysq.com 
The HALO Academy: https://www.thehaloacademy.com 

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Transcript

Episode Transcript

Available transcripts are automatically generated. Complete accuracy is not guaranteed.
(00:01):
This is Pete Moore, managing partner at Integrity Square, also host of
Halo Talks. I'm coming at you today as the managing partner of my
M&A firm. We've done over 100 deals in the health club industry.
Whether it's buy side, sell side, diligence, working with management
teams, I'm bringing capital into the health club industry. I'm
wearing a doctor shirt today because I'm speaking to every independent operator.

(00:24):
You got 36 months, okay? And I'm not kidding, and you know
I love you and I'm not trying to create any business for myself because I'm
very busy. However, private equity is coming and it's
coming to eat your city. All right? If there's not multiple crunches,
EOs, choose Club Pilates, Genesis. If
these entities are not in your markets, they're coming not

(00:46):
because they want to, because they have to. Okay?
They've taken on equity partners or. Or they're growing at light speed.
And that means that your territories are valuable and they're
underserved. So if you're thinking about selling your company,
gear up for the next 36 months. If you want to bring in capital to
compete with them in order to be on the same level playing field and not

(01:08):
play chess, let them play chess. While you're playing checkers,
man up and get ready to play, okay? But being an independent operator
over the next five years to seven years is not going to be the right
place to be. So either sell to private equity backed companies,
get some private equity, but this is not an operation
anymore, that is a family run business.
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