Key Takeaways
Finding Wellness in a Bustling World: How a high-stress career fueled Sheena's search for personal well-being, leading her to discover the power of tea.
- More Than Just a Tea Company: Tease Wellness offers functional tea blends designed to seamlessly integrate into everyday life.
- Overcoming Barriers as a Woman Entrepreneur: Sheena sheds light on the challenges women face in accessing capital.
- Debt Financing for Growth: Sheena shares her experience using debt financing, an often-overlooked strategy, to scale Tease.
- Strategic Debt Financing: Sheena shares the benefits of leveraging debt financing instead of giving up equity and highlights how timing and planning are key when securing business loans.
- Financial Knowledge for Entrepreneurs: Understanding financial health through cash flow and balance sheets is crucial for avoiding pitfalls, especially when planning for an exit.
- Empowering Women Entrepreneurs: Sheena founded the Founders Fund to help women entrepreneurs access funding, mentorship, and education, focusing on financial literacy and business growth.
Episode Highlights
- [03:50] Transition from Hospitality to Wellness: Sheena shares how unhealthy habits and burnout from her hospitality career led her to create Tease Wellness, a brand focused on wellness through tea.
- [08:50] From Layoff to Launchpad: Sheena's experience of being let go from her corporate job became the catalyst for building Tease.
- [12:45] Financial Challenges Faced by Women Entrepreneurs: Sheena reflects on systemic barriers, particularly around debt and credit history, and how this shaped her path to growing Tease.
- [19:20] Avoiding Equity Investment: Sheena discusses how she avoided equity investment for 11 years and strategically used debt financing to scale Tease, emphasizing the importance of knowing when to seek a loan.
- [23:10] Factoring Financing Costs into Direct Product Costs: Sheena explains how businesses should treat financing costs as part of their direct costs when pricing products.
- [25:50] The Role of Financial Literacy: Sheena and Christina discuss how cash flow management and understanding the balance sheet are key to preparing for a healthy exit and long-term business success.
- [28:50] Plan an intentional Exit Plan: The importance of financial literacy for women founders not only to maintain healthy finances but to build an exit strategy with a strong foundation.
- [33:20] The creation of Founders Fund: This organization supports women entrepreneurs through funding, mentorship, and education, with a focus on financial literacy, mental health, and business growth.
Connect With Profit Reimagined
- Explore Profit Reimagined and discover how you can turn purpose into profit: Website and LinkedIn
- Subscribe to our podcast on your favorite platform.
- Discover if our Fractional CFO Services Are Your Perfect Fit with this simple quiz.
We hope you enjoyed this episode! Tune in for more inspiring stories and practical insights from incredible women leading the way in business.
Popular Podcasts
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.
Ruthie's Table 4
For more than 30 years The River Cafe in London, has been the home-from-home of artists, architects, designers, actors, collectors, writers, activists, and politicians. Michael Caine, Glenn Close, JJ Abrams, Steve McQueen, Victoria and David Beckham, and Lily Allen, are just some of the people who love to call The River Cafe home. On River Cafe Table 4, Rogers sits down with her customers—who have become friends—to talk about food memories. Table 4 explores how food impacts every aspect of our lives. “Foods is politics, food is cultural, food is how you express love, food is about your heritage, it defines who you and who you want to be,” says Rogers. Each week, Rogers invites her guest to reminisce about family suppers and first dates, what they cook, how they eat when performing, the restaurants they choose, and what food they seek when they need comfort. And to punctuate each episode of Table 4, guests such as Ralph Fiennes, Emily Blunt, and Alfonso Cuarón, read their favourite recipe from one of the best-selling River Cafe cookbooks. Table 4 itself, is situated near The River Cafe’s open kitchen, close to the bright pink wood-fired oven and next to the glossy yellow pass, where Ruthie oversees the restaurant. You are invited to take a seat at this intimate table and join the conversation. For more information, recipes, and ingredients, go to https://shoptherivercafe.co.uk/ Web: https://rivercafe.co.uk/ Instagram: www.instagram.com/therivercafelondon/ Facebook: https://en-gb.facebook.com/therivercafelondon/ For more podcasts from iHeartRadio, visit the iheartradio app, apple podcasts, or wherever you listen to your favorite shows. Learn more about your ad-choices at https://www.iheartpodcastnetwork.com
Dateline NBC
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Follow now to get the latest episodes of Dateline NBC completely free, or subscribe to Dateline Premium for ad-free listening and exclusive bonus content: DatelinePremium.com